Raafy Karim Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Managed the day-to-day marketing initiatives of TPL Lighting, reporting directly to the Director, Brand and Customer Experience. Responsibilities include:- Liaising with the marketing departments of over 30 external manufacturers in order to create a coherent marketing strategy for TPL Lighting- Managing TPL Lighting's social media channels: Instagram, Facebook, Pinterest, and LinkedIn- Creation and management of the TPL Spotlight newsletter. Newsletters are sent twice monthly and are focused on company updates and new products from manufacturers. Primarily made up of clients, the list has over 1,000 subscribers, an average open rate of 47.2%, and a click rate of 9.3%- Planning and management of the annual TPL Lighting Terrace Party, from initial research through post-event evaluation. Manages a budget ranging between $10,000-$25,000, and a guest list of over 500 clients- Works directly with the sales team in curating and planning smaller client-focused events. Recent initiatives include catered, private mixology workshops with local bartenders for clients that have directly led to sales and increased engagement for our sales team- Using the Adobe Creative Cloud to create content for social media, print collateral for sales calls, event collateral, etc.- Incorporate learnings from analytics data (Google Analytics, Instagram Analytics, MailChimp reports) into the development of targeted content- Building and maintaining a TPL Lighting manufacturer catalogue that displays over 5,000 product images from over 30 manufacturers. Monthly analytics include over 80,500 impressions, and an audience of 44,000 featuring 2,460 engagements- Writing copy for all external communications including website, social media channels, newsletters, event invitations and communications, and press releasesSkilled in the use of the Adobe Creative Cloud, Google Analytics, MailChimp, Hootsuite, and Asana

10 Temperance Street | Toronto, Ontario

Responsibilities included seating and greeting guests, recording food and drink orders, and tallying bills. Support roles included clearing and re-setting tables, replenishing supplies, and supporting management with numerous other duties in a high-paced environment

50 Bay Street, Suite 500 | Toronto, Ontario

- Assisted with the development and maintenance of Global Partnerships events for both Live Nation Canada and MLSE partners, including: AMEX, Air Miles, TD, Molson-Coors, among others.- Managed the day-to-day operation of the Air Miles Stage Pass ticketing program, which allows for collectors to redeem select Live Nation concert tickets using their Air Miles; processed over $100,000 of concert tickets over a 4-month period. - Worked at over 40 Live Nation concerts throughout the summer at the Molson Canadian Amphitheatre, Air Canada Centre, and TD Echo Beach; duties included photographing partner signage, activations, and sampling, acting as GP host, running tickets, and assisting with partner activations. - Provided support to account managers on all marketing initiatives, including creation of marketing collateral, research, and general administrative assistance.

2201 West Broadway | Vancouver, Bc

Duties included billing patients electronically, filing charts, greeting and seating patients, cleaning, and other maintenance

3425 Rue University, Montreal Qc

Duties include serving students, cleaning up, washing dishes, assisting chefs and full time staff with a multitude of tasks.

4097 Gravely Street, Burnaby Bc

Duties included mowing lawns, pruning, visiting several sites per day and general property maintenance.

3060 West Broadway, Vancouver Bc

Duties included sales, greeting customers, assisting them with purchases, stocking, and store maintenance.

Bachelor’S Degree, Economics And Psychology

Postgraduate Certificate, Sport And Event Marketing

Dean's List

Education record