Loyalty Marketing innovation lead, working closely with Tech, Product, and Operations partners to design and build new Marketer tools and customer experiences. Serves as Chief of Staff for internal Women's Impact Network.

Non-technical product manager on the Starbucks Rewards Personalized Marketing program.• Managed testing strategy and tactical plan for FY20, working with cross-functional analytics and technical partners, acted as Product Owner in testing scrum• Improved existing customer experience with program based on HCD testing results, including product features, dynamic content and creative• Led cross-functional efforts to improve customer and backend experiences

• Managed creative process for email and app loyalty marketing campaigns from brief to deployment to an audience of 16M, contributing to 40% of U.S. spend • Established creative guidelines and processes to align with personalization innovations • Managed creative execution for multiple Starbucks Rewards digital games (Starbucks For Life, Bingo, and Hopscotch); both game board and marketing communication creative• Pitched and produced International Women's Day social media campaign for Instagram, Facebook, and Twitter; content promoted with $250K budget• Worked closely with deployment and operations team to establish new and streamline existing email deployment processes

• Communications project manager/producer, served 6 clients in Washington, kept teams on track, on time, and on budget• Partnered with disparate stakeholders on several controversial projects to meet client, community, and company needs• Lead graphics and web development processes with creative team, incorporating clients’ feedback and meeting all deadlines on video, static graphic, and website products • Created and implemented earned media strategy, including selecting publications, pitching stories, and prepping clients for interviews• Managed four employees via matrix management structure• Created ad strategies for in-person and digital open houses, attracting up to 800 participants per project

• Created and implemented communications strategies for 8 clients in Western Washington city agencies, including transportation and utilities• Crafted key messages, press releases, social media content, email campaigns, and constituent responses; wrote and sent weekly email campaigns to a listserv of over 2,000• Prepared and staffed clients for and during media events• Planned and staffed public outreach events and project briefings

• Revitalized and produced all promotional and communications material for URJ’s year-round retreat center and youth programs in Washington• Implemented communications plan that increased parent satisfaction with communication by 13% • Managed $3 million capital fundraising campaign, including donor procurement and management, grant programs, and matching programs• Created and implemented social media strategies on Facebook, Instagram, and program blog• Analyzed donor trends using Raisers Edge and Excel to inform future donor engagement strategies• Planned and facilitated first annual 5-site Day of Service event for 170+ participants

• Researched and presented projects on public safety, homeland security, and emergency management to entire Mayor’s office staff • Wrote briefs, memos and certificates for the Deputy Mayor, Associate Director, and Policy Directors• Tracked the Urban Search & Rescue certifications of LAFD personnel to ensure compliance with national standards. Created new tracking system for certifications• Represented Office at City-wide meetings, including those regarding the NASA Endeavour shuttle’s transportation logistics through the City• Active member of the grant application team for the Securing the Cities Grant, a successful joint effort between the City and County. The grant secured $2 million to interdict nuclear materials