Rabia Ejaz Email & Phone Number

Toronto, Ontario, Canada

Automated Ad-hoc reporting using Python that resulted in 20% decrease in billable time.Applied expertise in Marketing mix modelling to shape 2022 media strategies, leading to enhanced predictive metrics and informed decision-making.Led monthly reporting and presented key findings and actionable insights to clients, resulting in improved client decision-making and increased satisfaction with tailored strategic recommendations.Designed automated dashboards on Tableau, Google Data Studio, and Looker, achieving 10-15% client savings.Spearheaded Google analytics 4 implementation, enhancing third-party work with tools including Google Tag Manager.Initiated and led discussions with stakeholders from Marketing, Merchandising, and Media, fostering alignment on results and optimization opportunities based on data-driven insights.Utilized SQL and Snowflake to create company-wide reusable scripts, reducing billable time by 25%.Streamlined deliveries by spearheading processes, achieving a 40% reduction in billable time.

Greater Toronto Area, Canada

Performed ETL on client’s and website data and developed Python and Tableau dashboards for reporting key findings and analysis to key stake holders for data backed decision making.Gathered requirements through multiple discussions with the business stakeholders and sponsors, understanding and translating clients' needs into business and technology solutions.Researched and analyzed the strategic vision, map of business processes, created data flow diagrams, for further improvement of existing MDsol and Wasi Virtual platforms: online/web, mobile and tablet.Facilitating user acceptance testing, tracking, and progressing sign-offPrepared and validated design documents to classify scope, solution requirements, assumptions, risks, and constraintsGathered requirements and created Use Cases, Use Case Diagrams, Activity Diagrams using MS VisioDesigned, Conducted, and analyzed Stakeholder Surveys

• Delivered project of getting custom built Hospital Management Software after careful process of eliciting requirements from various stakeholders. • Implemented a fully online ERP system comprising of POS, CRM and inventory management that facilitated remote management of the facility, ensured smooth and efficient patient service and saved costs in longer run by preventing leakages• Used Data generated through ERP to manage inventory and expanding business services• Insured satisfaction of stakeholders by conducting various surveys and workshops which resulted in smooth customer service and hence increase in overall profits of 5%-10% • Implementing continuous improvement projects in the HMS resulting in increased efficiency and cost savings.

Certificate, Data Science

Analytics For Decision Making

Learned implementing Data-oriented solutions to businesses using key skills like Programming, Data Analysis and Data visualization

Business Analysis Essentials I: Analyze, Model, Design And Deliver

Bachelor Of Engineering (Beng)