Rachael Deng Email & Phone Number

Worldwide, Oo

Strategy Analyst consulting internship for Summer 2021

San Francisco, California, Us

Berkeley, Ca, Us

Exploring expansion techniques in the blockchain decentralized identity and identity proofing space.

Berkeley, Ca, Us

Identifying differentiators for the new LinkedIn Stories product and ideating features designed to help users wield Stories as a professional tool.

Berkeley, Ca, Us

- Redesigned DiversaTech's website, from prototyping a high-fidelity Figma mockup to coding with HTML/CSS- Applied design strategies to optimize website for both clients/corporate sponsors as well as prospective student applicants- Curated and edit submissions for DiversaTech's Medium publication- Conducted website maintenance in collaboration with the VP of Marketing

Berkeley, Ca, Us

- Worked on team to develop 10+ Snapchat features catering to university students, while retaining the brand's unique qualities- Conducted research and analysis to understand target demographic's use of social media- Transformed my insights through UI/UX design and ideation into novel features that can be integrated into the Snapchat brand to improve the way students communicate worldwide- Decked and presented comprehensive deliverables to Snap Inc.

Nuuri is redefining the way college students approach nutrition, making it easy to eat good, for good with healthy, delicious alternatives to popular junk foods.- Spearhead idea conception, design, business strategy, and pitch development of foodtech startup aimed at improving nutrition quality and literacy among college students- Work with co-founder to combat ambiguity, assess consumer needs/pains, and adapt to pivots- Selected into Berkeley SkyDeck's Batch 11 Incubator program out of 1,800+ startups

Berkeley, California, Us

Berkeley, California, Us

- Developed corporate social responsibility (CSR) initiatives and marketing strategies for Quokka Brew to showcase their vegan, fair-trade coffee- Increased awareness about Quokka and expanded on its image as an environmentally friendly and sustainable company- Built on Quokka’s ability to be marketed to college students and distributed to local health food stores through research and ideation in 4 key areas (Branding, Ingredients, Partnerships, and Certifications)

Menlo Park, Ca, Us

- Brand manager for Aurum, representing the club in the beauty industry- Promote our club's brand and grow our image to attract potential collaborations- Creates projects with professionals from 10+ world-renowned brands including Sephora, L'Oreal, NARS, Laura Mercier, Fenty Beauty, Kendo Brands, Aether Beauty as well as local beauty brands- Ensures optimal turnout and smooth operations for networking events, info sessions, and speaker events, lab tours, and more

- Facilitate monthly coalition calls with 15 dedicated coalition members from across California- Conduct outreach to and onboarding of potential coalition members in the UC, CSU, and community college systems, as well as resource/wellness centers

- EDITOR-IN-CHIEF: Write and edit Medium articles to keep the public informed about our efforts and menstrual equity, averaging audience engagement of 650+ claps- MARKETING: manage our Facebook and LinkedIn pages, concentrating on outreach and partnerships with well-known activists and organizations—such as Jennifer Weiss-Wolf and GenERAtion RatifyI am on the leadership team of the #FreeThePeriod Coalition, a Californian student-run coalition that is actively working to pass a bill ensuring free menstrual products in all public schools statewide—reinforcing our belief that access to period products is a basic human need and as essential to hygiene as toilet paper and soap.

Berkeley, Ca, Us

- Driving organic sales and brand interest through livestreams and microblogging- Showcase expertise of user experience regarding beauty, lifestyle, and tech productsDownload our app to redefine your shopping experience: https://apps.apple.com/us/app/lit-live/id1507315272

New York City, Ny, Us

Los Angeles , California, Us

- Co-design marketing assets to promote Perch content across Instagram, LinkedIn, Twitter, and Facebook using Hootsuite management software- Curate news articles and hashtag stacks for featured content and growth hacking- Write financial literacy lesson scripts to build educational content features on mobile appgetperch.app | @perch.credit on Instagram | @perchcredit on Twitter

Berkeley, Ca, Us

Berkeley, Ca, Us

- Collaborating on project with Fishtag, a B2B company aiming to streamline seafood supply chains, and the Good Food Institute- Analyzing product data using Jupyter (R and Python) to generate insights on fish quality for Fishtag, complemented by web scraping- Co-wrote and edited a report on 5 suggested metrics to assess fish quality, their implications for an alternative seafood protein product that Fishtag is trying to develop, as well as our data findings

Berkeley, Ca, Us

- Assisted in research at the Hellerstein Lab, a proteomics research group part of the Department of Nutritional Sciences and Toxicology at UC Berkeley- Helped run assays and other tests on biological samples to investigate caloric restriction as a non-genetic intervention to delay aging in mice, with specific regards to metabolic processes implicated in lifespan extension

Berkeley, Ca, Us

Portland, Oregon, Us

- Served as the official Social Media/PR Coordinator of PERIOD@UC Berkeley, liaising with national leads and other chapters on a weekly basis to plan outreach and promotional logistics- Acted as representative for PERIOD's national campaigns as a 501(c)(3) nonprofit—including the 1st annual National Period Day (Oct. 19, 2019), which was publicly endorsed by 5 presidential candidates and trended on Twitter- Negotiated partnerships with 10+ student organizations and other interested parties, including non-profits and businesses- Oversaw promotion of recruitment events that increased membership size by 500%, established 20+ partnerships

Toronto, Ca

Strategy consulting in the environmental economics space, focusing on carbon capture utilization and storage (CCUS) technology.

San Francisco, Ca, Us

KAALI is an IoT and femtech startup providing free, non-toxic, sustainable period care with a quick text to KAALI’s dispenser, a technological upgrade to outdated coin-operated dispensers.WEBSITE: www.kaali.co | EMAIL: rachael@kaali.org

San Francisco, Ca, Us

- Led the designing, writing, and scheduling of graphics, blog, and website content for 5 social media platforms- Grew 4 social accounts in 2 months, increasing Instagram followers by 550% and average reach to 1545 users- Lead the designing, writing, and scheduling of content for a team of 3 interns- Established KAALI's presence on Medium and published articles on womxn's health and equity, increasing average Medium claps by 250%- Guided and supported my fellow Social Media & Content Marketing interns, delegating tasks and ensuring the team operated smoothly in a remote work experience

Princeton, Nj, Us

- Selected as one of 200 students to attend the top-ranked 2020 IC, themed “The Decisive Decade” and organized by Princeton's Business Today (co-founded by Steve Forbes)- Engaged in seminars with C-suite executives from renowned firms (e.g. 3M, Ferring Pharmaceuticals, Berkshire Partners) in a 10:1 setting, to learn about their approaches to Corporate Social Responsibility- Attended panels on impact investing and the effect of COVID-19, as well as keynotes from Jane Fraser (Citi), Michael Seibel (Y Combinator), and more

Berkeley , Ca, Us

Berkeley, California, Us

- Orchestrated enriching professional opportunities for the members of our fraternity, such as workshops on job/internship searching and cover letters- Organized our annual Gelfand Lecture and Doctor's Luncheon, featuring esteemed physicians from the Bay Area; I managed logistics such as venue, catering, and networking with our speakers

Berkeley, California, Us

SOCIAL:- Facilitated bonding among the members within the professional setting of our fraternity by planning creative, engaging social events- Co-coordinated our semesterly Retreat, arranging logistics for our stay in Carmel-by-the-Sea and designing the itinerary- Helped lead organizing efforts for our yearly Fall BanquetRESOURCE:- Managed the fraternity's existing Resource Bank of study materials and notes for pre-medical classes- Conducted an extensive restructuring of our digital file bank, which included tasks such as sorting folders, removing outdated content, and indexing each file under a standardized naming system

Berkeley, California, Us

FINANCE:- Oversaw the fraternity's financial accounts, recording all transaction activity- Served as the point of contact for money matters- Co-planned PhiDE's annual philanthropic Anatomy Fashion Show, coordinating the raffle with a total prize worth of over $3000 as well as MCing for the functionPUBLICITY:- Ran PhiDE's 2 main social media accounts (Instagram and Facebook), increasing engagement by 50%- Created promotional graphics and organized publicity logistics for Rush Week and other events

New York, New York, Us

- Led growth hacking and growth management of Highlight for the Pacific region (Alaska, Hawaii, Oregon, Washington), which has a population of 14Mshowcaseinsights.com

Berkeley, Us

Probono consulting in mobile app design, marketing, and financial planning and analysis (FP&A) for local Oakland-based client in the restaurant industry (details withheld due to confidentiality agreement).

- Design Adobe Illustrator graphics for Instagram, LinkedIn, Twitter, and more- Promote Finding Founders' podcast and events on social media, showcasing our uniqueness- Edit raw podcast sequences with Adobe Premiere Pro into artfully paced weekly episodesFinding Founders is a podcast showcasing the vibrant entrepreneurial spirit of Los Angeles. We inspire and move our audience by delving deeply into the vulnerable moments and success stories of the founders we interview.

San Francisco, California, Us

- Promoted the versatile capabilities of zHealthEHR through blogging, graphic design, and video content creation for Google Ads and social media- Worked directly with client chiropractors to create video testimonialszHealthEHR is a cloud-based, all-in-one practice management software that automates the tedious processes associated with SOAP note creation, patient scheduling, intake paperwork, customer accounting, and more.

San Francisco, Ca, Us

- Conducted quality assurance processes for DeepScribe's advanced deep learning technology, which generates compliant and secure SOAP notes within a practice’s EHR- Reviewed the medical notes that the AI produces, ensuring accuracy and completion- Contributed to reduction of stress and burnout for over 50 doctors

Dallas, Tx, Us

- Explored the history, culture, and various departments of AT&T in depth over 4 weeks- Engaged in immersive learning about a breadth of topics, ranging from 5G to customer service to product management- Participated in hands-on learning activities and had the privilege of listening to renowned speakers working in a diversity of fields at AT&T throughout the virtual program

- Conducted reviews of medical papers and consolidating scientific literature into an informative, accessible format that is easy to comprehend- Aided in BER@B's biotech consulting deck project, which involves presenting companies with data-driven recommendations and financial models to inform investment decisions

- Formulated body butters in a laboratory setting, engaging in the science of cosmetic formulations- Participated in networking and professional development events, in line with Aurum’s holistic view of the ever-growing beauty industryAurum Cosmetics is UC Berkeley’s first and only cosmetics club, with a specific lens on the beauty industry.

- Spearheaded 3 social gatherings and 3 Computer Science course study sessions for the 2017 and 2018 CSK cohorts- Helped maintain and grow the bonds fostered among CSK participants as a chair, following my own participation in the 2018 CS Kickstart summer program

Berkeley, Ca, Us

- Developed and conducted a psychology research study on the vision perception of advertisements and its implications for product marketing, with a cohort of 6 other undergraduates- Analyzed primary and secondary data using R and other methods, gathered from Qualtrics- Authored a research paper on our findings, which was presented at the 2019 ULAB Symposium

Bachelor'S Degree, Public Health

Bachelor Of Science - Bs, Nutrition Sciences

Leadership Programme Of Excellence

Ib Diploma

High School Summer College