Rachael Ferguson Email & Phone Number

Natick, Ma, Us

Framingham, Ma, Us

• Created a suite of templates for Workplace Services to communicate with Home Office Associates.• Created, launched, and analyzed the 2019 GBS Associate Engagement survey; delivered customized results to leaders by region so they could review with their teams. • Instituted process improvements for the Learn@GBS program by creating process documents, building a sustainable program framework based on Associate feedback, and working with presenters to refine their message and materials. • Served as an executive producer for GS&P Team Week 2020; I worked with the small production team to design the team activities, I created the Team Week presentation materials, and I served as co-host during the three-day summit to keep presenters on schedule. • Managed the Excellence Awards Refresh initiative for GS&P, which involved hosting focus groups to gauge Associate opinion, making recommendations to MT and LT, and then working with them on implementation.• Pandemic communications response and support for GBS, including Home Office-wide communications from Workplace Services on the evolving safety protocols in our buildings and team-wide communications from GS&P leadership. • Worked with internal and external stakeholders on the Connected East Campus project in Framingham before the project was put on hold due to the pandemic.

Round Rock, Texas, Us

• Managed the Dell/EMC corporate blog and news content feed, pulling in 15,000 views a week from 7,500 unique visitors• Coordinated with PR and Social Media departments to produce informed, impactful content for publication to Direct2DellEMC.com• Maintained a robust editorial calendar encompassing product launches, corporate initiatives and industry events as well as breaking news• Cultivated executives and subject matter experts as thought leaders; trained their communications staff to write catchy articles that would gain traction within the enterprise technology sector• Managed strategic initiatives to drive brand awareness of the blog• Provided data gathering and analytics insight for the Digital Communications team (both Direct2DellEMC + Direct2Dell blogs, influencer engagement, and social media metrics)

Hopkinton, Ma, Us

• Managed the @emcpartners Twitter account (now @dellemcpartners)• Increased followers from 2,400 to 23,000• Promoted EMC events and product launches through social media channels• Managed the production process of the bi-weekly global email newsletter, reaching an audience of over 30,000• Gathered, analyzed and summarized analytics to monitor and respond to trends in communications• Managed content publishing to internal and external facing websites for Business Partner Program

This role included taking phone calls for order support and using Live Chat to communicate with customers while they shop. Managed customer communications via the company email account. Worked closely with the product line manager and program coordinator to maintain a working knowledge of hundreds of products and over 70 utility- sponsored efficiency programs. Created and executed social media campaigns for the company Twitter account. · Hired by Human Resources to write the company's quarterly newsletter · Created a training manual and database of materials for new hires.

Acted in a second-tier role to that of customer service representative. Responsible for processing 30 different energy efficiency rebate programs and maintaining thorough knowledge of the rules and requirements for each program. Processed paperwork to handle non-compliant rebate applications, communicated and collaborated with multiple departments to resolve escalated customer issues and successfully process customer rebate incentives. · Received Customer Service Management award in April 2010 · Transferred to Consumer Department in August of 2010

Answered phone lines for catalog and internet orders for the energy efficiency products sole by EFI. Maintained a thorough working knowledge of over 100 rebate and catalog programs in order to provideservice to the customers who call. In addition to answering the phones for these programs, I also maintained detailed physical and digital records of orders and rebates.

Manchester Center, Vt, Us

for Brew Your Own and WineMaker magazines. Worked closely with the Assistant Editorand the Publisher to edit and fit the reader-driven sections of the magazine. Worked with the AssociateEditor to update both websites with editorial content. Initiated and completed the project of increasing thesocial media presence of both magazines-- they now each have a distinct following on Facebook. Wasresponsible for the email accounts for both magazines, answered reader inquiries.

Bachelor Of Arts, English

Education record