Rachael Hoak Email & Phone Number

Cambridge, Massachusetts, US

New York, New York, US

New York, US

• Devise UX strategy for digital products and conduct research with interviews and usability testing.
• Mockup user journeys, wireframes, and user interfaces in agile work environment.
• Prototype designs with InVision or HTML/CSS/Javascript and test designs with clear success metrics.

• Investigated user experience through focus groups, creating user personas, conducting user interviews, and a/b testing.
• Created component-based design system where design elements are scalable, cohesive, and repeatable.
• Used success metrics to update designs in dashboard, mobile app, website, marketing campaigns, and internal products.
• Took designs from ideation and wireframing through to delivering production ready code in Wordpress, React, React Native, and Angular.

NYC, New York, US

• Designed and developed impactful web pages and mobile presentations to support sales using HTML, CSS, and JavaScript.
• Analyzed and improved UX to help craft a compelling visual narrative.
• Managed projects to ensure successful delivery.

New York, NY, US

• Developed pixel-perfect, AJAX driven, interactive splash pages to highlight promotional products using HTML, CSS, JavaScript, Node.JS, and Grunt.
• Coordinated with marketing and technical operations teams to bring my pages from concept through to deployment.

• Discussed goals and target markets with clients to understand their requirements.
• Developed designs to address clients needs, iterated with clients to finalize their designs, and Implemented designs with responsive HTML, CSS, and JavaScript.

• Maintained a library with over 135 sales presentations. Responsible for total quality control involving updating financials monthly, maintaining brand consistency, and transferring the final product to print.
• Developed new methods for visualizing financial information used in presentations that have contributed to capturing investments of over $300 million dollars.
• Skilled in stylizing a large volume of information while meeting impending deadlines and streamlining processes between every department to deliver the final product.

• Focused on the development of presentation material customized for the specific needs of startup clients.
• Responsible for coordination of projects from start to finish—concept through printing.
• Expertise in unique marketing strategies, full brand development, translation of complex concepts into accessible visual diagrams and copywriting.
• Skilled collaborator, working with clients to develop company messaging and compelling narrative structures.

• Responsible for managing 40 tournament events in 15 states.
• Oversaw a team of 5 people to make each event a success.
• Trained employees with new techniques to be more effective and ensure tournament attendee participation.
• Acted as a liaison between company messaging and potential investors.