School of SOS are on a mission to empower a generation of womxn to believe in themselves, by making the transformational VIP dance tuition that A-list stars receive, accessible to dance lovers worldwide for the first time - putting mental health, inclusion and confidence first.All SOS routines are choreographed by world-class A-list dancers to the stars who work with Beyoncé, Lizzo, Rihanna, Dua Lipa, JLo, Little Mix, Doja Cat and many more! Most importantly, the SOS dance floor is a judgement free zone and a space to be universally accepted and celebrated, exactly as you are, cheered on by a community of womxn who have got your back and we’re bringing this sass-fuelled concept to our local communities across Scotland.I teach empowering adult dance classes as one of the SOS Dance Global Instructors in Edinburgh and was the first BOSS instructor to franchise in Scotland.

Directly managing the creative team and running the largest floor at the iconic flagship store; responsible for implementing all creative initiatives, seasonal setups, window schemes, creative elements, props, graphics, vinyl application and styling mannequins whilst creating an exciting, inspiring environment for customers to shop.• Launching promotions, marketing campaigns, events and sale to brand guidelines• Planning changes to Layout or Merchandising• Briefing and implementing graphics • Maintaining office space, props, mannequins and graphics- organising redistribution of mannequins• Proactively managing team and senior management expectations- delegating and completing in time frame• Coaching and training• Liaising with suppliers- sourcing, organising quotes, lead times and deliveries• Balancing visual impact with commerciality, delivering to Brand visual guidelines, driving departments to commercial success• Maximising and driving sales; challenging layouts, utilising commercial tools, guidelines, reports and product placement • Understanding local/ global competitors and customer profile- challenging visual offering in store, reacting and ensuring visual standards and styling suits marketplace• Researching, collating and presenting creative concepts to senior management • Sourcing, trialling and creating mannequin makeup and hair renovations • Communicating key Brand information to the Visual and wider store teams, using mobile app/TVs• Role model- inspiring team and supporting ideas • Learning and Development- careers days, hosting work experience and creating a store wide induction video• Consistently delivering at pace, reacting quickly to changing situations• Project and time management- ability to prioritise workload• Driving my own development- working above my responsibilities, seeking opportunities to progress whilst responding well to positive and constructive feedback

Responsible for managing the creative team and taking care of all creative elements in one of Topshop’s largest Flagship stores.• Launched Flagship and All-store window schemes, liaising with window contractors and overseeing installs• Window trials• Worked across London and UK supporting Creative Field Team- ran store modifications and new store openings• Trained UK and International creatives- developed a training handbook • Created a store website, blog, virtual tour and videos as a communication tool • Responsible for all creative communication with Head Office• Recruitment• Organising redistribution of props to other stores/ regions

As one of the first stylists in the company, I worked on an ad-hoc and appointment basis, styling customers to their briefs. Forming a strong client base increased customer loyalty and improved overall sales in store. Knowing my customer profile I acted as a brand ambassador, building awareness of competitors, current stock packages and outfit building whilst continually keeping up to date with fashion trends. • Created monthly moodboards communicating trends and uniform ideas • Supported my own and store targets • Worked closely with press and marketing; building stylists profile and raising customer awareness • Excellent customer service recognised by company's Retail Operations director• Styled key seasonal looks, referenced across the company• Attended company press days