Rachael Marking Email & Phone Number

Cardiff, Gb

Mazuma is an SAAS business offering clients access to innovative accounting software backed up by the advice of real accountants. Key achievements so far ...• Full evaluation of current marketing and launch of new marketing strategy advising both short term wins for Lead generation and longer term brand building.• Introduction of 5 new lead sources, resulting in a significant increase of reach and 255% increase in qualified leads• Developed full funnel marketing strategy… Show more Mazuma is an SAAS business offering clients access to innovative accounting software backed up by the advice of real accountants. Key achievements so far ...• Full evaluation of current marketing and launch of new marketing strategy advising both short term wins for Lead generation and longer term brand building.• Introduction of 5 new lead sources, resulting in a significant increase of reach and 255% increase in qualified leads• Developed full funnel marketing strategy bringing new prospects into the top of the funnel and implementation of dedicated nurture programmes to convert MQL’s to SQL’s • Introduction and roll out of Lead scoring through Pardot and in line with Salesforce• Market research resulting in a new customer focussed brand proposition. A platform to elevate Mazuma in the Accounting industry, building brand trust and creating a true competitive advantage • Breaking down physical barriers to customer purchase with the introduction of a Buy Online facility, allowing potential customers to get a quote and purchase in less than 5 minutes. Show less

Remote

Kyero is the leading international property portal attracting over 3 million visitors a month to view 750,000 properties from more than 10,000 estate agents across Spain, Portugal, France and Italy. • Developed a marketing strategy outlining short term and long term plans to hit the business 10yr growth goals of 10x revenue.• Worked alongside the exec board to implement a business strategy that increased revenue by 50%.• Strategic review of the Kyero brand and rollout with… Show more Kyero is the leading international property portal attracting over 3 million visitors a month to view 750,000 properties from more than 10,000 estate agents across Spain, Portugal, France and Italy. • Developed a marketing strategy outlining short term and long term plans to hit the business 10yr growth goals of 10x revenue.• Worked alongside the exec board to implement a business strategy that increased revenue by 50%.• Strategic review of the Kyero brand and rollout with education across the business on the importance of consistency in building brand trust. • Built and nurtured a fully remote team across all marketing disciplines including performance, design, brand and UX.• Research into the UK buyer market determining brand awareness levels, sentiment and uncovering insight into the market that inspired a campaign reaching over 3.7million consumers. • Set and managed the marketing budget in line with business objectives and revenue goals. Show less

The Royal Mint is a well established luxury brand in its own right with a strong sense of trust and heritage. However, in changing times, The Royal Mint is working hard to reinvent itself. It is a highly commercial, fast paced e-commerce business with over 42 product launches a year, a customer base of over 400,000 customers and a turnover of £1B within the consumer markets. • Led the development and roll out of The Royal Mint brand strategy across the business, working with World… Show more The Royal Mint is a well established luxury brand in its own right with a strong sense of trust and heritage. However, in changing times, The Royal Mint is working hard to reinvent itself. It is a highly commercial, fast paced e-commerce business with over 42 product launches a year, a customer base of over 400,000 customers and a turnover of £1B within the consumer markets. • Led the development and roll out of The Royal Mint brand strategy across the business, working with World leading agency McCann to develop a unique insight led brand proposition.• Developed and implemented a 3 year brand strategy in line with key business KPI’s across brand awareness, retention and acquisition leading to a record breaking £1B turnover year. • Launched a nationwide long term brand awareness campaign to elevate The Royal Mint to top of mind for key personas within the markets of Collect, Invest and Celebrate • Continuously monitored and tracked brand awareness, sentiment and positioning in line with market and customer insights Show less

• Coached, led and motivated a Marketing team of 42 across Digital, Creative, Comms, Product and Insights, stabilising the team and reducing team turnover. • Built the business marketing strategy, creating a vision for the Marketing team resulting in the successful multi channel launch of 52 products a year.• Working back from contribution, acquisition and retention targets calculated and managed a large marketing budget, achieving an ROI of 10:1• Reviewed and improved the entire… Show more • Coached, led and motivated a Marketing team of 42 across Digital, Creative, Comms, Product and Insights, stabilising the team and reducing team turnover. • Built the business marketing strategy, creating a vision for the Marketing team resulting in the successful multi channel launch of 52 products a year.• Working back from contribution, acquisition and retention targets calculated and managed a large marketing budget, achieving an ROI of 10:1• Reviewed and improved the entire marketing process from product proposition through to campaign delivery to ensure product launch dates and ROI targets are met• Managed an internal Creative Studio integral across all areas of the business from product to packaging to campaign in order to create spectacular campaign Show less

Cardiff, United Kingdom

Stills are Creative Consultants inspired by emotional connections helping brands use emotions to connect with customers across all Marketing channels. My role at Stills ensured that, as a Marketing Agency, we had a clear understanding of the pain points of customers and can offer customer focussed solutions. My experience in Marketing means that I was able to offer advice and develop solutions for clients however, my primary role was to develop a Marketing Strategy for Stills across both… Show more Stills are Creative Consultants inspired by emotional connections helping brands use emotions to connect with customers across all Marketing channels. My role at Stills ensured that, as a Marketing Agency, we had a clear understanding of the pain points of customers and can offer customer focussed solutions. My experience in Marketing means that I was able to offer advice and develop solutions for clients however, my primary role was to develop a Marketing Strategy for Stills across both Customer Acquisition and Retention. This strategy elevated Stills as experts in all areas of Marketing in order to instill confidence and inspire creativity. Show less

• Through a strategic rebrand amalgamated 15 different business units under the PHS umbrella to form a single customer focussed proposition to the customer• Review of the Marketing team structure to ensure maximum effectiveness of all marketing efforts • Development and implementation of successful PHS group marketing strategy increasing website traffic by 85% and leads generated by 235%• Introduction of Marketing Automation and CRM to provide nurtured leads to all business units… Show more • Through a strategic rebrand amalgamated 15 different business units under the PHS umbrella to form a single customer focussed proposition to the customer• Review of the Marketing team structure to ensure maximum effectiveness of all marketing efforts • Development and implementation of successful PHS group marketing strategy increasing website traffic by 85% and leads generated by 235%• Introduction of Marketing Automation and CRM to provide nurtured leads to all business units with an ROI of 16:1• Calculation and management of group Marketing budget. Show less

Wales

Creditsafe is a B2B SAAS business. A challenger brand that has grown to be the most used provider of business credit reports in the world.• Working with key stakeholders, built and implemented a strategy that turned a predominantly sales focussed business into a marketing focussed business with a 8:1 ROI on marketing activity.• Increased revenue generated from marketing from £0 to £1m in 4 years • Developed a localisedMarketing strategy across 6 countries worldwide•… Show more Creditsafe is a B2B SAAS business. A challenger brand that has grown to be the most used provider of business credit reports in the world.• Working with key stakeholders, built and implemented a strategy that turned a predominantly sales focussed business into a marketing focussed business with a 8:1 ROI on marketing activity.• Increased revenue generated from marketing from £0 to £1m in 4 years • Developed a localisedMarketing strategy across 6 countries worldwide• Refreshed the brand proposition in line with customer needs and developed a brand strategy that built trust and helped Creditsafe cut through in a highly competitive market.• As a senior member of the management team created a work environment that resulted in Creditsafe being voted a top 100 company to work for. Show less

Mini Mba, Brand Management

Masters, Marketing