Rachael Bogdanovich Email & Phone Number

San Rafael, Ca, Us

Seattle, Wa, Us

- Partner with Sales Operations to define, monitor, and improve lead management and qualification processes.- Turn insights from web analytics, product analytics, and marketing engagement data into actionable recommendations for lead generation and marketing campaigns.- Guarantee data quality across marketing metrics and operations.- Optimize conversions across website traffic, landing pages, enterprise lead generation content, and calls to action.- Conduct competitive keyword research to make SEO recommendations to Content and Enterprise marketing teams.- Provide ongoing reporting and analysis on marketing initiatives, campaign ROI, customer acquisition and retention, and other KPIs.- Help ensure optimal return on marketing spend in achieving targeted sales and revenue outcomes.

Kirkland, Washington, Us

Managed Appen's web presence across five global websites, driving continued optimization and growth through data-informed decision making.Responsibilities included:- Overseeing strategy, functionality, and optimization of global websites including SEO, A/B testing, lead conversion, user experience, analytics, and data privacy compliance. - Growing and maintaining search presence by conducting keyword and topic research, content optimization, technical audits, and regular analysis of site traffic, SERP rankings, and competitor performance.- Partnering with product, demand gen, and content marketing teams to provide landing page development and analytics support for product launches and content campaigns. - Utilizing Google Analytics, Google Search Console, Marketo, Salesforce, and SEMRush to conduct data analysis and provide recommendations to key stakeholders. In my eight years as a marketer at Appen, I had highly visible and measurable impacts on multiple areas of business. - Developed and implemented global SEO strategies. Through constant research, analysis, and optimization, organic traffic has become a steady source of qualified leads. After the first year, search accounted for 55% of total MQLs. - Implemented HubSpot and managed daily operations. Developed B2B email marketing programs and automated processes for lead scoring and lead management. Oversaw eventual migration to Marketo. - Worked with VP of Marketing to oversee new lead management process via Salesforce and provide ongoing lead analysis. Acted as Salesforce admin for a team of 12.- Created web-based UX for datasets product catalog, allowing customers the ability to search our product library and request quotes. In its first year, the digital catalog drove 22% increase in MQLs.- Project managed design and launch of localized B2B websites for China, Japan, and UK markets. - Launched paid search efforts for UK and US markets targeting all funnel stages.

Kirkland, Washington, Us

Kirkland, Washington, Us

Kirkland, Washington, Us

San Rafael, Ca, Us

Master Of Science - Ms, Business Analytics

Bachelor Of Fine Arts - Bfa, Graphic Art And Design

Graphic Design