Rachael Walter Email & Phone Number

New Zealand

As a Senior Product Manager for Endeavor Streaming, I provided the strategic direction and engineering roadmaps of our administration portal and analytics tracking tool. To support customer management and the display of live streaming and video on demand content, I directed the cross functional teams to deliver against the roadmap to enhance and innovate.

Turned the vision into reality through writing requirements and user stories, which directed the development effort into shippable product and features to meet client and legislation requirements. Highlight: Responsible for identifying and implementing product features to meet complex UK Pension legislation and GDPR compliance by clearly communicating the.

London, United Kingdom

Hired to identify opportunities and grow assigned product portfolio to achieve sales target of £376M with specific products generating £130M. Conceived new ideas and built income streams by analysing customer, competitor, market, and environmental indicators, and then pinpointing gaps in market place. Provided sales team with key messaging and propositions.

London, United Kingdom

Identified and calculated product performance measures to grow income in specific categories, address customer needs, and provide market insight for product improvements. Developed full strategic marketing plans for product lines by outlining target segments, pricing strategy, financial analysis, and promotion objectives for each product. Earned approval.

Guildford, United Kingdom

Joined newly established marketing department, created to combat increasing marketplace competition. Developed product and support propositions to differentiate offerings and ensure selection by teachers. Equipped sales team with detailed product information, competitor analysis and value propositions. Managed 2 marketing temps over 3 months during major.

Kingston Upon Thames, United Kingdom

Developed and wrote strategic marketing plan to communicate forthcoming changes in county’s adult social care offerings. Educated and convinced the general public to embrace new innovative approach. Promoted new adult social care service by conducting in-depth research and writing case studies.Highlight: Clearly communicated change to +1M adult social care.

Wellington & Wairarapa, New Zealand

Organised international tradeshows, including key exhibitions in Germany, Singapore, and Dubai, while serving as company’s first point-of-contact with potential clients.Highlight: Raised profile and built database for start-up company to compete on a global scale.

New Zealand

Supported Product Manager in positioning of SBS as creditable bank option by communicating product information via direct mail, website, and print media channels. Created and executed effective promotional events.Highlight: Only one of two employees (out of 250) to earn ‘exceed’ rating for personal development goals.

Bachelor’S Degree, Double Major In Marketing And International Business

Scrum, Pass