Rachael Watson Email & Phone Number

Novi, Michigan, United States

Novi, Michigan, United States

Responsible for developing marketing programs, sales enablement tools and writing promotional content that is consistent, engaging, thought-leading, and illustrative of the high-quality products offered by HARMAN Automotive. Created virtual experiences and product demonstration content that helped to promote the features, benefits and use cases of HARMAN Automotive to our customers.

Michigan, United States

Enable the strategic development of regional and global corporate storytelling for internal, external, and digital communication channels while serving as the regional business partner for NA diversity, equity, and inclusion efforts; marketing; and branding. Supported the successful launch of the XiM23 concept vehicle and the accompanying Luxury Research Study resulting in global press pick-ups, sales enablement tools for the NA CBU teams, and an internal employee generated content campaign for increased engagement from the YF team.

Holland, Michigan

Supports internal and external communication for North America, collaborating globally on product communication and customer engagement events; leading company's social media efforts, strategy, and data analysis.

Allendale, Michigan, United States

Bringing professional writing experience to the classroom teaching CAP 423: Corporate Communications Writing. This course is dedicated to the use of persuasion theory, strong writing, and ethical practices to conduct communication audits that can inform tactics and plans aligned to an organization's objectives, mission, and vision.

Muskegon, Michigan

As part of the marketing services team for the business’ Capital Equipment division, the marketing coordinator is responsible for managing the workload of the creative manager, project communication with third party service providers, creating and managing content strategies, media relations and advertising contract management, digital asset management, and assisting the marketing manager on company-wide project initiatives.

Greater Grand Rapids, Michigan Area

Working alongside the creative team defining, developing, and implementing initiatives. Wearer of many hats, writer of many words to give clients our full attention. Responsible for new business development, account services, and agency's project management. Day to day activities require attention to detail, ability to communicate effectively with the internal team and client teams, and outlining project processes, expectations, and deadlines.

Grand Valley State University, Grand Rapids, Mi

Co-lead Grand Valley State University's National Student Advertising Competition Team for the 2016-2017 academic year. The multi-disciplinary team of 20 students was responsible for researching, strategizing, and developing a marketing and retail campaign for Ajinomoto Windsor's Asian Frozen Entree Brand, Tai Pei Frozen Foods. Account Executive responsibilities included setting team goals, aligning group objectives, and developing a campaign strategy. Presenter responsibilities included writing and memorization of the campaign script as well as representing the team at the District, Semi-Final and National competition. Grand Valley State University National Student Advertising Competition Team Recognitions & Awards:- 1st Place, District 6 Competition (South Bend, IN, April 2017)- National Best Research Award, National Competition (New Orleans, LA, June 2017)- 4th Place, National Competition (New Orleans, LA, June 2017)

Greater Grand Rapids, Michigan Area

A creative boutique crafting promotional copy, long-format copy, news releases, and advertising and public relations strategy. Worked alongside multiple advertising and public relations teams as an extension of their firms on a project-to-project basis, assisting in multi-platform campaigns, film releases, and content management.

Greater Grand Rapids, Michigan Area

Liaison for the organization working with parent AAF Chapter. Presidential responsibilities also include planning club events, funds, and programming with executive board.

40 Pearl St Nw #200, Grand Rapids, Mi 49503

Creator of copy and resident office chatterbox.

400 Culver St, Saugatuck, Mi 49453

Working alongside the marketing department to develop marketing materials, both print and digital, create public relations campaigns, media relations, video conceptualization and implementation, and web copy to communicate with organization stockholders and audiences.

Grand Rapids, Michigan

- Assisting the committee during planning, including identifying topics and speakers.- Working with committee members to schedule venues and catering.-Building schedules and working with the Communications committee to ensure collateral is executed on time.- Assisting with event set-up and tear-down.-Staffing registration table at events.- Provide support for Programs chair.

Grand Rapids, Michigan

-Assigned to develop marketing content and materials.-Improve customer relations. -Develop/manage social media content. -Coordinate community events. -Schedule client services.

Grandville, Michigan

-Provided excellent customer service to guests-Effectively handled customer conflict/miscommunications-Kept organized in a fast-paced environment and met deadlines

Bachelor Of Science, Major In Advertising And Public Relations Minor In Business, Communications

Activities and Societies: Advertising Club, PRSSA

Technical Endorsement, Computer Software Engineering

Activities and Societies: View my current classwork and projects on Github: https://github.com/RachaelWatsonThis 26-week, after-hours.

Education record

Activities and Societies: National Honors Society, Chamber Choir, Drama Program, Creative Writing Club