Rachel Davis Email & Phone Number

• Build and execute promotional campaigns for new product introductions across a variety of internal and external channels
• Develop “always-on” campaigns to promote product portfolio (paid search, marketing automation, etc.)
• Improve web design and create immersive digital tools for product portfolio to enable self-service and optimal customer experience on Thermo Fisher website

Santa Monica, CA

• Specialized in customer experience by ensuring customer implementation of IaaS and PaaS cloud products was completed successfully by coordinating with internal and external stakeholders
• Collaborated as a cross-functional team with product management, sales, technical support, and consulting to ensure customer success from project initiation to completion
• Assisted customers and partners with strategic planning for enterprise production workloads to streamline business processes
• Identified and managed project blockers and escalations by engaging necessary resources and providing updates to key stakeholders

Greater St. Louis Area

• Increased customer web retention by 6% and improved the search engine optimization of the Duolink® webpages by optimizing their digital space and improving web navigation
• Analyzed key market trends and market segments for Duolink® and PCR product portfolios
• Identified potential growth areas in Molecular Platforms group’s product pipeline based on market research
• Assisted in the development and documentation of the Duolink® PLA Multicolor Kits SKUs
• Designed the layout of the new PCR product guide to facilitate an easier purchasing experience

Los Angeles, CA

• Increased alumnae engagement through new events and monthly newsletters for more consistent communication
• Created the Helenes Care Package Program to increase parent involvement and support the organization financially
• Collaborated with the other Executive Board members to promote the organization’s presence on campus
• Served as the point of contact to collaborate with other organizations

St. Louis, MO

• Utilized A/B testing, Google Analytics, and sales data to track the digital sales performance of the mass spectrometry (MS) portfolio
• Collaborated with digital marketing and product R&D teams to create clear digital messaging for the MS portfolio
• Created pay-per-click ads, marketing collateral, and webpages to promote new products and to lay the groundwork for the 2017 MilliporeSigma MS campaign
• Developed 46 technical documents for a series of SILu™Prot products in the MS portfolio