• Provide dedicated support to LinkedIn's largest, most strategic clients, assisting them in achieving their business and marketing objectives• Advance clients' measurement sophistication to unlock growth and drive business impact, with expertise in connecting media investments to monetary value• Member of multiple nomination based strategy councils: providing voice of field feedback on customer science tools and insights programs and resources

• Functioned as an extension of client growth teams, supporting mid-market Canadian businesses’ senior leadership/stakeholders and day to day managers in crafting quarterly and yearly strategies ($XXM), and optimizing account performance towards business metrics (ROI, YoY growth goals, etc) to grow revenue• Impact award winner for assessing gaps in internal team knowledge, creating resources and holding trainings as needed to upscale skills• Member of multiple nomination based strategy councils: providing insights on program-level issues, and collaborating and problem solving across international markets

• Built trusted relationships with US SMB’s and startups to drive business growth through multi-quarter Google Ads marketing strategies ($XM), with a focus in B2B clients• Educated customers on connecting B2B strategies to business growth, up-leveling measurement and creating and implementing lifetime value and pipeline models • Program visionary award winner for creating and implementing mentorship and training activities across teams

• Developed and executed paid media and SEO strategy to drive customer acquisition and engagement across theSkimm’s portfolio of products, advanced measurement to enable lead valuation and ROI reporting• Set and managed marketing budgets and channel allocations to align with customer lifetime value and lead goals, automated all reporting (saving 10+ hours/wk), and created processes to share marketing insights • Managed Growth Marketing Associate, vendor relationships, and collaborations with all cross-functional teams (Creative, Editorial, Sales, Product, Engineering, Business Operations)• Led SEO audit in conjunction with site relaunch, raising domain’s average position 80% in search, established bi-monthly training sessions for editorial team, and set cadence of organic traffic reporting to provide recommendations cross-functionally

• Optimize site structure, improve website visibility, share search insights and performance supporting Procter & Gamble brands

• Developed and managed performance media strategy across Google, Bing, and Amazon supporting LVMH and Philips brands