Rachel Eden Reich Email & Phone Number

Seattle, WA, US

In Women’s Health is a community of mission-driven leaders passionate about improving the lives of women. Hosted on a AI-based tech platform, In Women’s Health accelerates the women’s health careers of members through talent development, education, up-skilling and networking.

• Drive product strategy across partnerships with AAA video game developers, increasing Prime Gaming engagement, and growing Prime customer segment through exclusive game content and rewards.
• Built go-to-market strategy across major IP and portfolio launches including PC, console and mobile, working cross collaboratively on product positioning, messaging, and customer segmentation.
• Developed brand positioning and oversaw the execution of 30 international influencer marketing activations during World Cup, driving 46% increase in brand engagement.
• Led the Prime Gaming tactical marketing workflow of Candy Crush x Prime Gaming licensing collaboration across multiple stakeholders, shipping to 15MM+ Prime customers.
• Advised and negotiated third-party marketing placements with key developer increasing incremental growth 105% to forecast and 2.5MM+ in revenue.
• Led PMM team in automating Legal Boilerplate contract process with Legal and Business Development, which allowed complete automation of 75% of contract agreements with incremental marketing placements built in.

Los Angeles Metropolitan Area

• Spearheaded positioning for 30+ campaigns for stadium and arena tours serving top tier artists. Artists included: Tyler, the Creator, Tame Impala, Elton John, Paul McCartney, BLACKPINK and Dan + Shay
• Oversaw 10+ comprehensive go-to-market strategies for tour initiatives including: audience definition, positioning, social creative, messaging, and launch strategy resulting in over $75MM+ in gross revenue.
• Developed and launched Paul McCartney's GOT BACK tour microsite for all US dates alongside Product and Management. Microsite drove 4x unique visits during announce period compared to prior performance.
• Digital lead on Elton John's 'Farewell Yellow Brick Road' stadium tour which generated 20x ROAS and $10MM+ in attributable revenue during the primary on sale period. One of the highest grossing tours of 2022.
• Identified, developed and scaled opportunities for custom fan acquisition for artists throughout and beyond the tour lifecycle.
• Collaborated cross-functionally to outline optimal digital channels for each campaign phase (social, programmatic and direct display, search, TrueView, OTT) and allocate $MM+ digital budgets across each tour lifecycle.

• Strategic digital manager overseeing multi-brand procedures for social media workflows across key regions (EU, APAC, LatAm) increasing communication and execution efficiencies by 25%.
• Co-managed the Blizzard brand BlizzConline social campaigns and strategy which garnered 10MM+ viewers from 20+ countries across multiple streaming platforms (web, YouTube, Twitch + Twitter).
• Led the creative ideation and rollout of Blizzard 30th Anniversary digital campaigns, which included concept presentation, feedback and buy-in from senior leadership.
• Developed and disseminated social playbooks to operationalize social strategy across 5 different brand titles at scale.
• Managed agency social creative and production to ensure community engagement among internal and external teams for Blizzard brand's MM+ followers across Twitter, Instagram, Facebook and YouTube.
• Oversaw the team that launched and drove social strategy around the Diablo Immortal closed Alpha.

• Developed comprehensive marketing campaign strategies, executed paid social, designed sales enablement materials, and built operational strategy for >20 brands in entertainment, outdoor, web3 and e-commerce. Managed.
• Stoned and Dusted Festival: Implemented segmented email marketing campaign plus targeted re-marketing efforts through paid media to drive a sold out festival for 2019 with a 15% increase in profits.
• First Light Farm: Crafted detailed influencer partnership strategy, and oversaw end-to-end execution for 30 different influencers in the cooking, Whole30 and wellness space. Campaign saw brand recognition growth by 33%.
• Dessauer (musician): Developed audience profile, targeting, and executed user acquisition campaign which 10x follower growth in 6 months preceding NFT EP launch.
• Mammut North America: Pitched and executed female focused expedition and athlete photoshoot in Jackson, WY to produce over 50 individual pieces of visual content for 2018 product campaign. Included overall campaign.

Greater Los Angeles Area

• Integrated marketing lead for the planning and execution of 23 national tours for emerging artists. Achieved a 85% sellout rate across all shows with paid media that consistently outperformed benchmark CAC.
• Oversaw strategy to align artist brand and marketing with overall project goals including tour content, media placements, and tracking with an emphasis on segmentation, fan retention, and audience development.
• Analyzed and presented tour data to drive informed marketing strategy based on A/B testing, audience data, and creative performance to leadership increasing performance by 21% across cumulative campaigns by actioning.
• Closed out key tour with ROAS of 62x1 with over a million dollars in attributable revenue from paid media.
• Built out multi-touch marketing plans and allocated marketing budgets between digital and non-digital activations in collaboration with cross-functional teams including creative, artist agent, artist management and.

Jackson, WY

• Director for 450 capacity live music venue and specialty cocktail bar, with talent including Jenny Lewis, Big Wild, Band of Horses and The Head and The Heart. Responsible for all customer touch points including social.
• Executed 50+ tour announces and show launches with artist management for upcoming concerts to maximize impact and sales.
• Recruited and managed a street team of 6, overseeing on the ground promotional efforts, routes, business partnerships and relationships.
• Crafted individual marketing strategy, positioning, messaging and launch for each show in the local and regional market.
• Created content and oversaw design for outbound email campaigns. Directed best practices around customer acquisition campaigns and communication, growing subscribers by 17% YOY.
• Managed the creative production workflow across print and digital media, assuring deliverables met brand standards and were delivered on time.

Jackson, Wyoming

• Project lead overseeing day-to-day execution of the collaborative Backcountry safety campaign, The Avalanche Project. Stakeholders included American Institute of Avalanche Research and Education, Backcountry Access.
• Created and refined fundraising pitch decks, collaborated on pipeline and nurtured leads for donations across industry and private sectors.
• Identified, led outreach and structured 10+ strategic partnerships with regional avalanche centers, non-profits and major outdoor brands.
• Led structure and meeting cadence for stakeholder governance board, actioning items for continued market awareness and growth, and holding each member accountable to given tasks.
• Outlined and presented quarterly goal posts, and KPIs to measure success across marketing, fundraising, partnerships and brand messaging.
• Led outreach, contracting and management of 7 athlete ambassadors, driving messaging and awareness for avalanche safety.

• Executed SheJumps digital presence from voice and strategy to content creation; streamlining practices and building a cohesive strategy while weaving the stories of women into brand content.
• Drove brand mission, engagement and growth through social contests, strategic partnerships and interactive content growing the community by 34% and engagements by 37% year over year
• Managed SheJumps brand narrative throughout digital channels, streamlining practices and building a cohesive strategy while weaving the stories of women into content.
• Grew Instagram followers organically through organic content strategy and earned media 65% year over year.
• Oversaw the conceptualization and launch of a rebrand across digital channels, culminating in the #IAmSJ social campaign growing brand recognition over 140%.
• Brainstormed and built contest applications including SheJumps to Alaska, Women's Gear Guide monthly giveaway and more.

Victor, ID

• Marketing lead across brand, events and strategic partnerships to grow Kate's Real Food (energy bar) awareness and market share.
• Defined and managed brand strategy across digital, events and traditional marketing channels.
• Identified, led outreach and negotiated 10+ brand ambassadors and social influencers contracts to represent Kate's brand across events and social media.
• Created and executed all email communications through 5 different consumer and wholesale segments.
• Increased web traffic 25% via referral, social and organic search on a limited budget.
• Secured and organized yearly event sponsorships, presence and attendance within strategic industries to promote grassroots awareness and marketing.

Keystone, Colorado, United States

• Produced content and deployed Keystone brand emails, targeting core consumer segments of up to 60,000 subscribers.
• Managed seasonal, event, and conference focused online display and search campaigns including weather triggered XML campaign with a 10:1 ROAS.
• Conceptualized and managed content pipeline for KeystoneResort.com and third party websites.
• Managed and executed targeted marketing campaigns, brand standards and upsell for Keystone Lodging, Conference, Weddings, valley F&B, Golf, Spa, Summer Festivals and Events.
• Assisted with updates, content and social strategy for Keystone Resort, including A51 terrain park.

Vail, Colorado, United States

• Provide imagery to highlight National/International marketing and advertising campaigns, plus online and print media for Keystone, Breckenridge, Beaver Creek and Vail.
• Coordinate photography, assist in production for all branches of marketing and provide support for all media and ad agencies.
• Oversee the budget for the Photography Department, daily financials and capital projects.
• Contribute to the acquisition of industry soft goods for photo shoots and nurture relationships with apparel companies including but not limited to: Arc’teryx, Patagonia, Roxy and 686.
• Led a successful re-design of the digital asset library in 2009, along with daily management and user access.

• Researched and established contacts from a list of 300-500 companies to participate in future collaboration with TWWI.
• Set up a database consisting of established contacts, grant, funding and marketing information for the Marketing Director.
• Created a new database analyzing the results of collected market research.

Ba Economics

Education record