Rachel Ayulo, Mba Email & Phone Number

Milwaukee, Wisconsin, United States

• Leadership for segment-specific procurement approach & strategy; lead supplier contract negotiations and execute agreements for both direct and indirect commodities totaling $1.7B in value across 11 suppliers.
• Created and implemented Secondary Sourcing Strategy to ensure ongoing flow of material, eliminating product gaps amounting to 615,000 annual units and $101M in revenue within the first year.
• Achieved $62.1M in cost reductions while helping to generate over $20M in additional revenue and $2.6M in profits over the past three years through skillful contract negotiations and Statement of Work management.

Dallas, Texas, United States

Merton, Wisconsin, United States

During COVID-19, took a part time position at Frito-Lay stocking and merchandising chips and dips.

Milwaukee

• Led a team to drive the Harley-Davidson More Roads Strategy of building 2M new riders in the United States.
• Created a 5-year small displacement vehicle strategy to reach new and conquest riders and increase volume by 1.2M new riders.
• Pioneered and supervised a consumer segmentation initiative from inception, driven by identifying the specific needs of potential customers aligned with Harley-Davidson's scope, encompassing a potential market of.

Glendale, WI

• Preside over a $1.5B global business unit at a global diversified technology and industrial leader with full P&L accountability and responsibility for producing 4% compound annual growth rates (CAGR). Create five-year.
• Generated an 8% CAGR with the implementation of product development strategies focused on markets, channels, roadmaps, value propositions, and businesses cases.
• Devised product positioning / differentiation strategies for two new product launches that have produced $216M in revenue to date.
• Secured $1.5M in annual savings by identifying cost reduction opportunities in the production of four individual battery components.

Glendale, WI

• Led a team of Category Managers tasked with performing market research and analysis to extract actionable insights to improve marketing strategies targeting retail, mass market, and wholesale clients on a $1.5M budget.
• Produced a $4.5M increase in profit YOY by updating electronic product databases utilized by retailers to include a more extensive product portfolio that fit the needs of a wider customer base.
• Improved the performances of cross-functional teams through coaching, and mentoring resulting in increases in units sold by 10M (14.3%), premium products sold by $60M (5%), and $212M in profits.
• Collaborated with the Product Development team to guide the planning and execution of new product launches across North America that generated $183M in revenue.
• Increased market research output by 30% without increasing expenditures by leading negotiations with third-party providers.Key Customers: AutoZone, Advance Auto Parts, O’Reilly, Walmart, NAPA, Interstate, Les Schwab.

Greater Milwaukee Area

• Designated by senior leadership to oversee product lifecycle management analysis for the entire North America product line.
• Reduced SKU count by 26% vs. a goal of 18.8% by analyzing lifecycle management data to eliminate underperforming SKUs.
• Identified new product opportunities covering 137k additional vehicles based on analyses of market, sourcing conditions and commercial feedback that produced $8.2M in revenue.

Greater Milwaukee Area

• Recruited to manage the AutoZone and NAPA categories, eventually assuming responsibility for Les Schwab and Wholesale Distribution. Directed customer segmentation research for the car battery markets to enhance retail.
• Uncovered $5M in supplier overcharges, which resulted in the implementation of an internal control to more quickly identify similar issues.
• Oversaw the design and production of marketing collateral, product training programs, and external communication strategies.

• Served as the lead for on-premise segmentation pilot programs preceding the launch of products in new markets. Organized outlet typing tool workshops, designed consumer and bartender survey research parameters, and.
• Utilized data to develop brand, class of trade, and retail strategies including a new concept that increased beer sales for convenience store chain by 35%.

Greater Milwaukee Area

• Managed the $40M+ health and beauty care categories with a $1.7M procurement and placement budget for over 12k+ SKUs.
• Created 137 SKUs for All Natural Roundy’s Vitamin product line that increased sales revenue by $1M+ (166%) in the first year.
• Initiated renegotiations with vendors to secure a $500k reduction in transportation costs.
• Boosted category revenue by $8.3M (25.4%) while removing 11k underperforming SKUs (47.8%).

Chicago, IL

Mba, Business

Activities and Societies: Phi MuG.P.A.: 4.0/4.0

Bs, Bachelor Of Agricultural Economics

Certified Fitness Trainer And Nutritional Specialist, Fitness

May 2009

Associate In Science, Associate In Science