Rachel Ayulo, Mba Email & Phone Number

Milwaukee, Wisconsin, United States

Leadership for segment-specific procurement approach & strategy; lead supplier contract negotiations and execute agreements for both direct and indirect commodities totaling $1.7B in value across 11 suppliers.• Created and implemented Secondary Sourcing Strategy to ensure ongoing flow of material, eliminating product gaps amounting to 615,000 annual units and $101M in revenue within the first year.• Achieved $62.1M in cost reductions while helping to generate over $20M in additional revenue and $2.6M in profits over the past three years through skillful contract negotiations and Statement of Work management.

Dallas, Texas, United States

Merton, Wisconsin, United States

During COVID-19, took a part time position at Frito-Lay stocking and merchandising chips and dips.

Milwaukee

Led a team to drive the Harley-Davidson More Roads Strategy of building 2M new riders in the United States. • Created a 5-year small displacement vehicle strategy to reach new and conquest riders and increase volume by 1.2M new riders.• Pioneered and supervised a consumer segmentation initiative from inception, driven by identifying the specific needs of potential customers aligned with Harley-Davidson's scope, encompassing a potential market of 760,000 riders.

Glendale, Wi

Preside over a $1.5B global business unit at a global diversified technology and industrial leader with full P&L accountability and responsibility for producing 4% compound annual growth rates (CAGR). Create five-year technology roadmaps, as well as long-term growth plans for sales and engineering.• Generated an 8% CAGR with the implementation of product development strategies focused on markets, channels, roadmaps, value propositions, and businesses cases.• Devised product positioning / differentiation strategies for two new product launches that have produced $216M in revenue to date.• Secured $1.5M in annual savings by identifying cost reduction opportunities in the production of four individual battery components.

Glendale, Wi

Led a team of Category Managers tasked with performing market research and analysis to extract actionable insights to improve marketing strategies targeting retail, mass market, and wholesale clients on a $1.5M budget.• Produced a $4.5M increase in profit YOY by updating electronic product databases utilized by retailers to include a more extensive product portfolio that fit the needs of a wider customer base.• Improved the performances of cross-functional teams through coaching, and mentoring resulting in increases in units sold by 10M (14.3%), premium products sold by $60M (5%), and $212M in profits.• Collaborated with the Product Development team to guide the planning and execution of new product launches across North America that generated $183M in revenue.• Increased market research output by 30% without increasing expenditures by leading negotiations with third-party providers.Key Customers: AutoZone, Advance Auto Parts, O’Reilly, Walmart, NAPA, Interstate, Les Schwab, Battery Specialists, Pep Boy’s, Federal Mogul, Auto Plus, Uni-Select, Alliance Group, Canadian Tire, Costco, Mills Fleet Farm Farm, Blaine’s Farm & Fleet, FCSD, GMCCA and Sears.

Greater Milwaukee Area

Designated by senior leadership to oversee product lifecycle management analysis for the entire North America product line.• Reduced SKU count by 26% vs. a goal of 18.8% by analyzing lifecycle management data to eliminate underperforming SKUs.• Identified new product opportunities covering 137k additional vehicles based on analyses of market, sourcing conditions and commercial feedback that produced $8.2M in revenue.

Greater Milwaukee Area

Recruited to manage the AutoZone and NAPA categories, eventually assuming responsibility for Les Schwab and Wholesale Distribution. Directed customer segmentation research for the car battery markets to enhance retail, mass market, and wholesale strategies.• Uncovered $5M in supplier overcharges, which resulted in the implementation of an internal control to more quickly identify similar issues.• Oversaw the design and production of marketing collateral, product training programs, and external communication strategies.

Served as the lead for on-premise segmentation pilot programs preceding the launch of products in new markets. Organized outlet typing tool workshops, designed consumer and bartender survey research parameters, and delivered key performance indicator and results presentations.• Utilized data to develop brand, class of trade, and retail strategies including a new concept that increased beer sales for convenience store chain by 35%.

Greater Milwaukee Area

Managed the $40M+ health and beauty care categories with a $1.7M procurement and placement budget for over 12k+ SKUs.• Created 137 SKUs for All Natural Roundy’s Vitamin product line that increased sales revenue by $1M+ (166%) in the first year.• Initiated renegotiations with vendors to secure a $500k reduction in transportation costs.• Boosted category revenue by $8.3M (25.4%) while removing 11k underperforming SKUs (47.8%).

Chicago, Il

Mba, Business

Activities and Societies: Phi MuG.P.A.: 4.0/4.0

Bs, Bachelor Of Agricultural Economics

Certified Fitness Trainer And Nutritional Specialist, Fitness

May 2009

Associate In Science, Associate In Science