• Responsible for cross-functional team to launch Protective Stadium opening event that garnered more than 2.3B media impressions• Led cross-functional team for The World Games 2022 resulting in 20MM impressions for the brand, 9K tickets managed, 20 executives coordinated and nearly 200 employee volunteers trained• Lead strategy for multiple brand sponsorships including negotiation and activation for multiple teams, venues and locations focusing on raising brand awareness, engaging employees and creating storytelling opportunities for the brand and local community organizations • External media support for sponsorship and brand initiatives, focusing on the impact of brand sponsorships in the local community • Created the MVP program activated across three properties to highlight the good works in our community• Engage with senior leaders to support various initiatives, particularly in relationship to sponsorships

• Develop creative briefs and produce creative that drives relevant and meaningful results againstidentified target audiences, working with internal and external resources• Manage events and sponsorships for the brand, including external vendors to support sponsorship activation• Responsible for successful coordination of naming rights sponsorship launch including media relations, management of multiple agencies and collaboration with executive leadership. Event garnered 120 media stories, 26 broadcast features and 6.4M total social media reach• Generate brand awareness with sponsorships and campaigns through online dialogue and buzz in coordination with larger marketing campaigns• Analyze and report on weekly social campaign results, making recommendations for campaigns and strategies to increase engagement in online channels, digital campaigns• Manage media placement vendors and agencies

• Development of targeted social audience strategy and realized an increase traffic to the website by 743% within 30 days• Lead multi-channel content creation efforts such as Facebook, LinkedIn, Twitter, and Instagram• Engage consumers through campaigns with social influencers by way of videos, blogs, microsites, and special events that engage consumers and raise brand awareness• Research target audiences, recruit social media influencers, analyze insights and data from social media, leverage platform campaign management media tools, manage content development efforts with an editorial calendar• Recap analytical coverage from both traditional and social media that drive strategy and inform decisions• Develop new social media target audiences and strategies to improve the effectiveness of social campaigns by gathering company data, create new social campaigns and processes• Create social campaigns based on financial trends and seasonality to better relate with consumers• Oversee corporate community-based sponsorships through traditional and digital advertising efforts • Lead customer service strategies for online review sites such as Facebook, Yelp and Google reviews• Efficient in social scheduling software such as Hootsuite, Amplify, Percolate, Spredfast• Proficient with media monitoring software Meltwater, Cision and TalkWalker• Experienced with Facebook Business Manager and Facebook Ads Manager

• Coordinated clients projects under the direction of the Account Executive• Executed all aspects of task list, copywriting, production, media and digital marketing daily for 33 clients resulting in over 200 jobs and projects per month• Able to successfully work across multiple departments to meet continuous goals and deadlines• Implemented and produced weekly and annual plans complied of media placements, broadcast advertisements, email campaigns for all clients serving the automotive industry• Prepared meeting materials for traveling quarterly meetings with all clients• Managed and allocated budgets monthly and as needed• Built and maintained productive business relationships with diverse clients to achieve successful communication and achieve business goals

• Contracted by non-profit organization to manage all aspects of planning a large fundraising event• Developed a comprehensive social media strategy to create a social media presence on multiple platforms• Trained staff on best practices of social media to uphold clear forms of communication• Established short-term and long-term objectives and develop strategies to reach them• Worked with donors and management to identify needs within the organization

• Hired as part of a six-week internship program and retained for an additional eight months until graduation• Led content creation efforts and was a part of two large consumer campaigns• Led creation of Pinterest strategy to fruition while working with management, graphic designers and writers• In February 2015, Protective launched the #LoveandProtect campaign by combining social, traditional and eventmarketing efforts that included a social influencer strategy and social media blitz while leveraging theiamprotective.com microsite. #LoveandProtect organically trended in the US on February 13, 2015• Facilitated consumer interaction through videos to bloggers and twitter party campaigns by way of video filming, editing blog posts, designing the iamprotective microsite, and the onsite marketing event to engage customers in brand awareness• Researched target audiences, influencers in social media, analyzed insights and data from social media, research within social media tools, editorial calendar creation and creating drafts of articles and post at for use across multiple channels• Proficient in leveraging software such as Cision, Meltwater, Hootsuite and Percolate to curate, program and publish content effectively• Recapped analytical coverage from both traditional and social media for internal reports during a major acquisition that required global media attention• Coordinated media, VIP tours, reception and event work flow through scripting and translators for acquisition press conferences that resulted in 112 media mentions across, print, broadcast and online media. Coverage equated to just under $100,000 worth of media value based on published rates

• Cross-functional role of working in external communications through both traditional and social media• Worked with software such as Cision and Hootsuite • Led event management for intern group for Foundation charity golf tournament