Rachel (Butts) Baum Email & Phone Number

Dallas-Fort Worth Metroplex

Cross-functional management of Solution Design, Marketing, and Graphic Design departments to deliver innovative, cohesive, and revenue-driving projects on timeActively contributed as a member of Board of Directors , steering strategic development and execution for the companyEngineered cutting-edge solutions to enhance creativity and strategy in client incentive programs, including group travel, channel incentives, and marketing deliverablesConducted comprehensive industry research on destinations, hotels, and venues, proposing exceptional incentive travel destinations and program designs for Fortune 1000 clientsDeveloped and optimized client program budgets for non-travel incentives and campaigns, ensuring a balance of high margins and operational successActed as solutions engineer to consult prospects on proprietary software platformSpearheaded project management for new product initiatives, driving progress and innovationLed special projects, including the internal Continuing Education & Development Program, and organized monthly staff-wide meetings to refine internal processes and discuss industry trendsCreated engaging content for all external marketing deliverables, including webinars, websites, email newsletters, and social media platforms

Dallas-Fort Worth Metroplex

Authored and refined compelling content for proposals and incentive travel presentations, ensuring clarity and impactDesigned and developed high-quality materials for sales presentations, marketing campaigns, and the company website, enhancing brand presenceStrategically crafted budgets, proposals, and program themes for diverse company programs, including sales incentives, group travel, employee engagement campaigns, and corporate meetingsPartnered with the Sourcing team to deliver innovative and visually striking sales presentations and proposals for incentive travel programsPlayed a key role in identifying growth opportunities, developing strategic value propositions, and creating unique programs that set Brightspot apart from competitorsMaintained responsibilities as Solution Design Manager, continually driving excellence in program deliveryActively contributed to the Culture Committee, organizing engaging company-wide events

Dallas/Fort Worth Area

Served as point person and project manager on specialized marketing initiatives to drive business tourism to the city of Dallas, with primary emphasis on the Margarita Mile & the VisitDallas Magazine.The Margarita Mile - team lead responsible for bringing all team members and restaurants together to ensure success of the campaign; point of contact for all participating restaurants and bars; cultivating relationships with restaurant staff; training and communications with restaurant staff; lead customer service efforts for the Margarita Mile, including mailing of prizes, general inquiries; point of contact with app developer and administrators; responsible for maintaining branding and reputation management throughout activations and ongoing initiativesVisitDallas, The Magazine - served as primary project lead for magazine published twice a year; work with CMO and Director of Marketing to develop story ideas, hire contributors, and produce publication; manage photoshoots, providing creative direction; serve as main point of contact with magazine designer, printers, and distributorsSales Resource Library - project lead on various marketing initiatives including sales collateral redesign, creation of new visitor maps, brochures, and more

Irving, Tx

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Chicago, Il

Assisted the marketing team with As a Service (Cloud Computing) start upCreated collateral to inform sales teams about the benefits of As a ServiceProduced Product Briefs and brochures detailing the uses and benefits of As a ServiceResearched opportunities to reach customers through social media and sponsorships

Sold 25% more Gap credit cards than requiredAided and consulted with customers on a daily basis resulting in increased salesPerformed daily re-stock on all items within the store to improve customer

Solely responsible for setting up scorekeeping equipment and staying in contact with Gym DirectorsInteracted with staff workers, coaches, and players to enhance overall game experience

Created and helped execute the first annual Kid's Stick Night Wrote television spots, in-arena reads, and website advertisements to promote various eventsAssisted Marketing Manager and professional staff with daily activitiesParticipant in Richardson Independent School District Professional Internship Program

Business Administration; Marketing

Education record

Education record

Summer Study Abroad May 2010 Marketing of Consumer Appearance in a Global Space Selected as one of 25 students for an intense 30 hour.

Education record