Managed the development and profitability of 100+ SKUs across multiple brands from concept to delivery. Led the collaboration of our cross-functional teams including design, development, production and logistics through the product lifecycle to ensure timelines and tasks were executed. Negotiated costing, minimums and development fees with overseas vendors. Responsible for addressing all customers’ requests and brand requirements, and served as the liaison between brand partners and internal departments.

Developed and implemented all marketing and ecommerce strategies for six subsidiaries, including destinationlighting.com, Seattle Lighting and Globe Lighting. Directed all content development and implementation for paid media across all channels. Defined KPIs and ROAS targets and allocated budget to the most efficient channels. Drove cross-functional collaboration across internal teams and managed contracts and profitability of agency and technology partners.

Championed sales and customer service strategy for online B2B start-up. Produced account-specific presentations, offered value-engineering solutions to win bids and ensure projects came in at or under budget. Demonstrated exceptional customer service and pipeline management from initial outreach to final delivery.

Developed and executed sales strategy for innovative European footwear company. Responsible for achieving sales goals through networking, market appointments and tradeshows. Opened brand’s first office and showroom in North America which duties included: hiring and training staff, showroom set-up, office management, and on-boarding procurement and order fulfillment partner. Served as the head merchandiser for North America by identifying gaps in the assortment, forecasting industry trends and developing key silhouettes and colorways. Key contributor during product development meetings in Guangzhou and global sales meetings in Amsterdam.

Owner of sourcing, development, and profitability for all licensed collections within the hard goods division. Directed and managed all product development directives with oversees vendors. Partnered with design team to bring products to market from concept to commercialization. Collaborated with sales team to develop seasonal line plans, define target costs and margin requirements and coordinate sample and production timelines for market and store roll-out.

Provided sales support by managing wholesale orders for major department stores and specialty accounts. Executed all customer service issues, including shipping, order fulfillment, discrepancies, markdowns and return authorizations. Analyzed shipping reports and communicated timelines and delays to buyers and sales. Worked with Accounts Receivable to coordinate shipping with payments.

Supported CEO and Executive department with administrative and operational support by managing schedules, business messages, travel and special requests. Collaborated with Global headquarters to ensure brand consistency on office policies and press. Liaise with all levels of the organization and key business partners for administrative needs.