As a senior marketing leader and consultant, with proven experience across multiple industries, I’ve delivered and now advise across acquisition, retention, CRM, loyalty and omni-channel lifecycle strategy, as well as nurturing and leading teams to success.Focusing heavily on customer experience, I support clients to ensure that the customer is at the heart of every business decision, by bridging the gaps between 1st party behavioural data, technology, marketing strategy and internal operations. As well as customer and business needs, I'm an advocate for personal development and work to develop a productive and engaged team through a coaching leadership style, both internally and with clients. Striving for process efficiency and a motivated team is a key enabler for any business to cater for customer and employee needs in unison.