- Develops high-quality, SEO-driven blog content focused on fostering engagement across a variety of industries. - Works closely between account teams and clients to ensure all content is completed on time, on scope, on brand, and beyond expectations. - Creates strategic content for both organic and paid media opportunities, including major international client projects. - Produces SEO-focused content ideations for clients that align with their content strategy and overarching organizational goals.- Develops and presents strategy-focused deliverables to key stakeholders, including: competitive analysis, persona development, and more.- Regularly finds ways to foster collaboration between the content team and other subject matter experts to produce deliverables of the highest quality.- Participates in the DEI Committee and Culture Club to support in creating an inclusive and engaged culture. - Owns the content development process from client kickoff and strategy development to ideation and end-to-end execution.

Inspired by the French term for “afternoon snack” — Goûter Guide aims to amuse your bouche at home and abroad with curated recipes and recommendations.Goûter – /ɡu.te/ – to taste, to enjoy, to snack.

- Developed and implemented marketing and creative strategies that supported in increasing YoY revenue.- Conceptualized and produced the first RPG Brands Conference for dealers, distributors, and partners on-site for 3 days of highly curated brand programming and experiences. - Supervised a team of senior creatives that executed all internal and external brand creative based on strategy and creative direction developed by myself based on the goals of executive leadership. - Led creative direction and project management in the brand building of 2 new brands – RPG Brands + Wildfire Outdoor Living – from style guides, logo development, collateral, tone-of-voice, POS, and website design to strategy, messaging, and marketing campaigns. - Facilitated refreshed style guides for Modern Flames and Grand Canyon Gas Logs – which were utilized to build out supporting trade show booths, update collateral, and level-up all brand creative. - Created internal project management processes to maximize workflows – keeping project deliveries on target.rpgbrands.comwildfireoutdoorliving.commodernflames.comgrandcanyongaslogs.com

- Created content for social channels, email, and company websites based on internally developed content marketing strategies – including researching relevant topics / keywords, writing copy, and editing blogs.- Developed and wrote a series of high-performing COVID-19 related blog posts that were leveraged across platforms to drive site traffic. - Negotiated and produced a brand collaboration of co-created content with the American Heart Association shared across platforms. - Developed and maintained editorial content calendars by utilizing feedback, approvals, and mid-campaign adjustments – regularly reporting on campaign content performance to stakeholders.- Facilitated relationships with external creative agencies, internal graphic designers, and photographers for the creation of social assets, print collateral, website design, infographics, and web content.- Creative directed the brand building of a new product line – Limitless Icons Collection – to position as a luxury good with ownable branding.

Supported the non-profit in building out their social strategy.

- Developed and maintained editorial content calendars for an international spirits brand by utilizing feedback, approvals, and mid-campaign adjustments – regularly reporting on campaign content performance to stakeholders.- Facilitated relationships with internal graphic designers, art directors, and photographers for the creation of social assets, print collateral, website design, infographics, and web content.- Worked between external and internal C-Level Executives to develop overarching content strategy based on the client's needs. - Developed and oversaw social campaigns from start to finish, including planning, budgeting, execution, and analysis.- Produced, creative directed, project managed, and supported with styling photoshoots for high-caliber clients.

Past Clients: Macy’s, NBA/Fanatics, Septa, American Heart Association, Philadelphia Flyers, Reinhard Agency, 2one5 Creative, Christie Proud Stylist-Provided freelance creative consulting, creative direction, and creative development services to a variety of established brands / industries.-Provided freelance wardrobe / prop styling services for commercial and editorial photo / video shoots – working between stakeholders, talent, and creative leadership on set to bring the client’s vision to life. -Provided brand identity and strategy consulting to support in successfully building brands from the ground up – with emphasis on thoughtful storytelling and organic community development.-Developed and produced brand activations to strategically bring brands to life via highly curated experiences – increasing brand awareness and loyalty through high-value experiential strategies. -Produced social media and digital campaign strategies to support clients in building out their brand’s online identity to drive sales.

Past Collaborators / Partnerships: Glossier, La Colombe, Yowie / Shannon Maldonado, Room Shop, The Good Fest, Lululemon, Greensgrow Farms-Developed and produced activations to strategically bring the brand to life via highly curated experiential initiatives – increasing brand awareness and loyalty through thoughtful, high-value experiences.-Produced organic social content that was utilized across platforms to highlight brand activations, as well as, social impact initiatives. -Conceptualized, curated, and produced a monthly boutique in-store farmers market pop-up with Greensgrow Farms to connect customers with locally sourced produce – reinforcing Sweetgreen’s ethos: “Building healthier communities by connecting people to real food”.-Produced localized influencer research, outreach, contract negotiation, and management for alignment on upcoming campaigns and launches. -Spearheaded brand partnerships and negotiations for the Philadelphia, PA market – including sponsorship alignment with The Good Fest – internationally recognized boutique wellness retreat. -Organized and produced Sweetgreen’s New Core Menu Launch Party for the Philadelphia, PA market for which the CEO’s were in attendance – including procuring supporting sponsors, managing guest lists, organizing media coverage, developing run-of-show, and working with executive experiential leadership to execute.-Produced a monthly co-branded lunch series with Yowie called Halfway to Friday – where freelance creatives meet to share skills via curated workshops. Creating an opportunity to align with important local businesses and produce engaging organic content.

social media strategy, digital content production, community management, paid social, activation strategy, partnerships, menu development, expansion strategy, team management

social media strategy, digital content production, community management, paid social, activation strategy, partnerships, menu development, expansion strategy