Rachel Herrera Email & Phone Number

New York City Metropolitan Area

Brand partnerships and experiential marketing activations for WICKED, Disney's THE LION KING, Disney's ALADDIN, THE OUTSIDERS, and KIMBERLY AKIMBO on Broadway.Supporting the development of immersive collaborations that enhance brand presence and deepen audience engagement, ensuring partners seamlessly integrate within each theatrical experience.Collaborating with team members to leverage strategic alliances, amplifying brand visibility and creating memorable connections between… Show more Brand partnerships and experiential marketing activations for WICKED, Disney's THE LION KING, Disney's ALADDIN, THE OUTSIDERS, and KIMBERLY AKIMBO on Broadway.Supporting the development of immersive collaborations that enhance brand presence and deepen audience engagement, ensuring partners seamlessly integrate within each theatrical experience.Collaborating with team members to leverage strategic alliances, amplifying brand visibility and creating memorable connections between audiences and our captivating productions. Show less

New York City Metropolitan Area

• Provided support on event planning and execution for 2023 Tony Awards and the 2023 American Theatre Wing Gala honoring the Unsung Heroes of the Theatre Industry. • Assisted with management of donor database, leverage marketing insights to optimize fundraising efforts. • Draft, edit, and proofread development content and communications.

San Diego, California, United States

Creating and implementing a social media strategy across all channels including Twitter, Instagram, YouTube.Researching and writing competitor analysis which played a key role in developing marketing strategies.Created ad concepts and designs for the firm which promoted legal services and fortified brand identity.

San Diego, California, United States

• Prepared and edited daily employee newsletters by analyzing 12 journalists and publications.• Collaborated on a team of 5 people to analyze IOT competitor messaging resulting in a final presentation with CMO on recommendations for Qualcomm.• Played instrumental role in launching a new partnership with Axios to enhance brand awareness as a tech leader and achieve maximum media exposure.

San Diego, California, United States

Performer at the #1 Character Entertainment company in the US. Performed and improvised as various characters for 300+ events over a three year period. Hosted events for children and adults while maintaining a friendly and outgoing attitude towards guests. I operate communication between clients and performers to event plan and meet client’s expectations. Some memorable events include performing at Petco Park, Comic Con, the Fairmont Grand Del Mar, UTC and much more.

Chula Vista, California, United States

Manage day-to-day activities involving tenants, subcontractors and property management. Handle phone calls and correspondence between the office and contractors. Multitask and manage numerous office projects such as updating tenant information, implement practical filing system, and provide front desk coverage.

Carlsbad, California, United States

Portrayed the role of "Olivia" in LEGO Friends Better Together. Performed 3 shows daily for hundreds of guests' entertainment through song and dance. Engaged and interacted directly with park patrons through character meet and greets following every show. Communicated and collaborated with other performers regarding show changes, tech issues, costumes, etc.

Chula Vista, California, United States

Managed all socials and designed marketing materials as the only teen intern working on the charitable gala. Aided in fundraising by emailing businesses in result of raising $300,000 for victims of domestic violence. Arranged a full chorus of singers for the gala by coordinating rehearsals alongside the Mayor of Chula Vista.