TFT is a global non-profit organisation that helps companies and communities deliver Responsible Products. For us, a responsible product is one that improves people’s lives and respects the environment throughout the lifecycle. We are a membership organisation that utilises a market-based approach, enabling TFT members to make purchasing and sourcing decisions that reflect their commitment to responsible ways of doing business. The TFT model is based on helping companies transform their practices through an innovative membership system, engaging with our members at every step of the supply chain, from the procurement department to the farm, plantation, quarry or factory. www.tft-forests.org

Defined and executed the fundraising & communications strategy to achieve income targets to maintain their free touch to see library book service for blind and partially sighted people.

Provided interim cover for the management of the supporter services team, responsible for developing and implementing innovative, high quality campaigns, stewardship and acknowledgement communications to 51,000 supporters and volunteers to drive both supporter retention and acquisition and to drive increased income.

After 20 enjoyable, successful and profitable years in the commercial sector resigned from Microsoft in order to change career direction. As the Third Sector (Charity & Not For Profit) is extremely hard to join without experience (even with directly transferable skills & experience) I worked on a voluntary basis for Naomi House Children’s Hospice supporting the Corporate, Donor Services and Community Fundraising teams.

Following Microsoft’s acquisition of Danger Ltd managed the controlled integration of my European team and partner accounts into the Microsoft organisation.As Group OEM/MO (Original Equipment Manufacturer/Mobile Operator) Marketing Manager had responsibility for:• Setting and executing the strategic direction and framework for EMEA Partner Marketing. • Management of the 9 complex, strategic EMEA marketing partnerships and driving commitment to joint marketing initiatives to accelerate category growth.• Leadership of both regional direct and cross-functional teams, fostering strong team collaboration. • Driving partner portfolio coverage and product life cycle management through full Go-to-Market launch readiness and tailored sustain planning all with budgetary responsibility. • Joint development of partner roadmaps, including the identification of gaps and resolving through effective joint marketing. • Driving integrated campaigns with compelling, differentiated consumer propositions to drive both acquisition and retention.• Supporting the CSR team, for example represented Microsoft at the 2008 Innovation in the Community Awards as a Judge alongside Martha Lane Fox co-founder of Lastminute.com.

A privately owned start-up company, specialising in platforms, software, design, and services for mobile internet devices which grew revenue from $0 to $100 Million per year revenue run rate at time of acquisition by Microsoft in 2008 in a $500 Million cash transaction. Responsible for driving profitable business growth within EMEA and India, focusing on:• Strategic sales and marketing development to drive revenue/subscriber acquisition targets, value added services sales and managing churn all with a limited budget. • Establishing and managing the processes and personnel framework to support this.• Business planning, managing the sales pipeline and coordination of technical requirements.• Recruitment, leadership and management of the European Account Management team and leadership of remote virtual teams.• The initiation and development of new partners to include pre-sales negotiations and the negotiation of complex contractual agreements. • Managing the development of the partner product pipeline in line with the commercial strategy, to ensure long-term profitability and segment penetration.• Leadership of the tri-party relationship with OEM hardware and Operator partners to provide seamless end to end account management and drive successive hardware and value added services sales. • Proposition and channel development and coordinating the integrated multi million pound launch of new products and services. • Maintaining contract compliance and adherence to the detailed service level agreements without incurring penalties and within budget.

Full commercial responsibility for the P&L, including responsibility for:• Identification, development and implementation of the sales, marketing and distribution strategy with pricing and revenue accountability driving an increased global turnover from £23 million in 2001 to £326 million in 2003.• Driving profitable business growth by leading effective negotiations and closing sales collaboratively. • Whilst focus was the sale of mobile phones also had responsibility for procurement including large volumes direct from the OEM (Original Equipment Manufacturer) in multiple countries. • Recruitment, leadership and management of the multi-lingual, multi-cultural global sales team and leadership of cross functional teams.• Management of the sales pipeline, by combining effective account management with development of new business partners and routes to market. • Establishing strategic sales and distribution in 54 countries in Africa, Asia, Europe, Middle East, Scandinavia and USA with regular personal visits to 26 different countries.• Defining and development of new market opportunities and propositions including sales of refurbished phones for international markets.• Developing and monitoring internal processes for the global sales order processing to comply with export regulations and credit requirements and also established standard terms of business.

Responsible for driving UK retail sales with both directly managed accounts and indirectly in partnership with the Mobile Operator. • Ownership of the retail growth strategy development and execution including pricing, category management, strategic partnerships and resources to reflect both the immediate and longer term market changes. • Leadership, coordination and motivation of the direct team of 5 Account Managers responsible for Retail, Distributor, Dealer and Grocery business. Development and leadership of the cross-functional team representing order processing, credit control, distribution and service responsible for identifying and resolving the issues restricting growth.• Retail Partner management and development, including management of the sales pipeline and re-definition of the distribution strategy to replace poor performing accounts and the establishment of new routes to market.• Achieved significant success with a 489% growth of sales in Q1 2001 versus Q1 2000.

Responsible for the development and execution of the Channel Marketing Strategy and management of the annual £10 million budget..• Leadership of the team of 8 marketing professionals and a Field Marketing Team of 24 managing the full marketing mix including advertising, consumer promotions, direct marketing, incentives, training, hospitality, road shows, in-store merchandising, product launches, loyalty programmes and public relations.

• Responsible for defining and implementing the marketing strategy for UK & Ireland that incorporated both channel and consumer programmes. • Responsible for developing and executing national advertising campaigns including TV, press and outdoor and integration with below the line programmes to drive consistency of message.

• Responsible for the hands-on development and management of Motorola’s brand plans and marketing campaigns to increase consumer acquisition, retention and loyalty. • Responsible for defining and executing product plans to drive product propositions tailored for each market segment based on strong consumer insights and market analysis.• Development of the UK communication strategy for our first global brand campaign.

• Responsible for the development, launch and communications for new products for consumer and enterprise distribution channels. • Responsible for the development and execution of partner marketing programmes with the retail trade to establish and drive the product portfolio in-store.

• Developed and implemented the UK distribution strategy for Motorola’s entry into the non-cellular retail market. • Identified the key players and developed trading relationships with the new cellular multiple retailers and re-structured the internal support teams to manage them.

Responsible for the development and management of the sales administration and support for all channels of distribution in a rapidly developing market.• Leadership, development and recruitment of the team of ten people and the ad-hoc additional temporary workforce recruited for peak periods.• Collaboration with manufacturing, distribution, sales, marketing and finance to ensure cycle times, quality targets and customer satisfaction levels were achieved.• Management of effective relationships with channel partners at operational and procurement levels.