Using new tools grounded in timeless principles to deliver winning media strategies.

I help values-aligned organizations harness new tools & data to develop the messaging & media strategies they need to drive impact in today’s rapidly evolving, digital-first media landscape. ✓ Message & Content Strategy: I believe message development should be an ongoing, iterative, data-informed process. I start by leveraging best-in-class research tools, including social listening and RCT testing, to understand your target audience, the current conversation, and what messages, messengers, and content work best to influence both.✓ Media & Channel Strategy: I believe in meeting people where they are; and today, when adults are spending more time with digital media than traditional, that means reaching them online. I help clients develop paid, earned, and owned media strategies relevant to 2023, not 1993.