Award-winning Brand Strategy Director with multi-continent experience and multi-category expertise.When I'm not chasing after my two-year-old son, I choose to spend my time tackling tough brand challenges and crafting content with clients that resonates with audiences, ultimately driving business growth. With over a decade of strategic leadership experience, I have honed my skills in research, brand positioning, and end-to-end brand transformation for a roster of esteemed global brands including P&G, Anheuser-Busch, Samsung, and TESCO to name a few. Not afraid to make big moves for the right opportunity, I seek out collaborative people who want to do good, honest work and by golly have some fun in the process! While I'm a Southern girl at heart, hailing from Arkansas, my fervor for this industry has taken me well beyond the Mason-Dixon Line. I count myself lucky to have called great cities like San Francisco, Chicago, and London my 'home'. Most recently I’ve moved back down south to Austin, TX. Giddy up! Things I'm Most Proud Of: + Raising my son to be a caring, kind, accepting, and honest person.+ Living and working in London for five years, learning from some of the best in the biz.+ Leading Strategy on KitchenAid Europe New Business Win, a multi-year contract for The&Partnership.+ Contributing to the Strategic efforts behind the Always #LikeAGirl campaign, which ultimately won a 2015 Gold Global Effie Award (lead author), an Emmy Award, and received 14 Cannes Lions.+ Launching Aon's first-ever 360 marketing campaign in over 40 years in 2022, improving brand perceptions internally and externally.