Rachel Campbell Email & Phone Number

Austin, Texas, United States

Clients: Corona & Southwest Airlines

London, England, United Kingdom

Clients: KitchenAid (New Business Win), MARS PetCare Nutrition Europe, & Aon Insurance & Professional ServicesOperating at a Group Strategy Director level, I oversaw brand strategy efforts across the newly-won KitchenAid EU account, as well as the MARS PetCare Nutrition Europe portfolio of brands. Prior to these accounts I led strategy on T&P’s largest global B2B account, Aon Insurance.

London, England, United Kingdom

Client: New Business Beauty Led strategy on successful pitch for U.S. selfless tanner, expanding to the UK.

London, England, United Kingdom

Client: Molson Coors UKLed strategic efforts for a successful Molson Coors UK NEW product launch in Hard Seltzer category, a £5 million account for Havas. The productThree Fold launched in the Spring of 2021. I touched everything from qualitative audience research, brand architecture building, and logo and packaging design, to eComm and experiential UX.

London, England, United Kingdom

Clients: TESCO & Western UnionLed strategy on over £1M worth of Tesco projects implemented nationwide, ultimately improving the Brand’s Value Perception by +450 basis points, making it the most competitive it had been in nearly a decade. Won MarketingWeek's 2020 Multichannel Master Award for Tesco's 100th Anniversary Campaign (Lead Author)Brand Strategy Lead on Western Union’s global business. Our work reinforced WU’s mobile app, helping the brand increase digital transfers by… Show more Clients: TESCO & Western UnionLed strategy on over £1M worth of Tesco projects implemented nationwide, ultimately improving the Brand’s Value Perception by +450 basis points, making it the most competitive it had been in nearly a decade. Won MarketingWeek's 2020 Multichannel Master Award for Tesco's 100th Anniversary Campaign (Lead Author)Brand Strategy Lead on Western Union’s global business. Our work reinforced WU’s mobile app, helping the brand increase digital transfers by 25% in just two months. Show less

Chicago, Illinois, United States

Client: ALDIStrategy Director across multi-channel advertising (TV, OOH, Social, Digital, Print, Retail) for Aldi in North America. Led strategic collaboration of partner agencies to ensure a successful launch of our Masterbrand Campaign - "Shop Differentli”.

Chicago, Illinois, United States

Clients: Bud Light, AB InBev's The High End Craft Portfolio, SMUCKER PET (Food & Pet Portfolio)ABI - Strategy Director for Bud Light (New Business Win) and all 12 Craft Brands within The High End portfolio, including brands like Goose Island, Stella Artois, and ShockTop.SMUCKER PET - Sold in and led incremental dual market shopper research for Natural Balance, with collaboration from FCB Hamburg. The insights gathered created actionable changes for our teams, ultimately… Show more Clients: Bud Light, AB InBev's The High End Craft Portfolio, SMUCKER PET (Food & Pet Portfolio)ABI - Strategy Director for Bud Light (New Business Win) and all 12 Craft Brands within The High End portfolio, including brands like Goose Island, Stella Artois, and ShockTop.SMUCKER PET - Sold in and led incremental dual market shopper research for Natural Balance, with collaboration from FCB Hamburg. The insights gathered created actionable changes for our teams, ultimately improving the in-store shopping experience for the brand across our global retailers. Show less

Chicago, Illinois

Clients: P&G Beauty (Olay) P&G Haircare (Herbal Essences, Pantene, Head & Shoulders)Retailers: Walmart, CVS, Walgreens, Kroger, and PublixLed strategy on rebranding of Olay.com, where our efforts modernized and improved the branded online shopping experience. Led strategy for innovative activation of Pantene Gold Series, a six-city tour of haircare knowledge and product demonstrations, which won the 2018 Bronze Effie Award.

Chicago, Illinois, United States

Clients: P&G (Always & Naturella), Samsung, and Norton by SymantecP&G ALWAYS - Strategist on global brand campaign #LikeAGirl, which drove unprecedented category disruption and cultural change - untimely becoming one of the most awarded businesses in FMCG industry. Awards include 14 Cannes Lions, an Emmy Award for Most Outstanding Commercial in 2014, as well as several Gold Effies, and a Webby. Lead author for both the Gold Global Effie Award-winning case and the Jay Chiat… Show more Clients: P&G (Always & Naturella), Samsung, and Norton by SymantecP&G ALWAYS - Strategist on global brand campaign #LikeAGirl, which drove unprecedented category disruption and cultural change - untimely becoming one of the most awarded businesses in FMCG industry. Awards include 14 Cannes Lions, an Emmy Award for Most Outstanding Commercial in 2014, as well as several Gold Effies, and a Webby. Lead author for both the Gold Global Effie Award-winning case and the Jay Chiat Award-winning case.NORTON - Our campaign, ‘Enjoy your Privacy’ won the One Club Bronze Pencil and CAF Silver ADDY in 2013. SAMSUNG - Designed path-to-purchase mobile shopper journeys which were adopted by Samsung and Sprint clients to create more effective messaging. These journeys received a Leo Burnett Intel Award in 2013. Show less

Seville, Andalusia, Spain

Interned at a Spanish travel company while studying abroad. Created new branding for their online site and gained experience in Spanish speaking work environment as well as insight into business culture outside of the U.S.

Account Planning Boot Camp, Account Planning

Spent 3 months in a Strategic "Boot Camp" where I learned from and worked directly with Planning professionals in the industry. Came away.

Bachelor Of Arts - Ba, Advertising

Activities and Societies: Schreyer Honors College, American Advertising Federation, GlobeMed at Penn State, Blue & White Society, Penn.

Bachelor Of Fine Arts - Bfa, Arts Concentration: Oil Painting

- Received Honors Distinction (Maintained 3.5 G.P.A or higher) - Completed Honors Thesis in Fine Art, investigating the history of '.

Study Abroad, Communications

Dual-Enrollment Study Abroad Program with the Council on International Educational Exchange