Rachel Hawk Email & Phone Number

Nashville, TN, US

Remote

Review various online platforms and navigate logistics to streamline and connect Websites, CRMs (Salesforce), HRIS, and other I.T. products.Budget for and plan the build of a new website with improved UX/UI.Collaborate with key stakeholders (People & Culture, Data & Systems, Marketing, Global Branding, and I.T.) to concept and create a usable and intuitive.

Implemented UX improvements to measurably support a Global Talent Management Team in achieving their annual recruiting and staffing goals.Audited users’ digital journey through the organization and interaction with the brand, (websites, social media, ads, email, across devices.)Maintained open communication with the Director of Global Recruiting on the.

Designed and built email templates for use in recruitment.Managed recruiting social media efforts to drive lead conversion. Advocated for the volunteer “voice” and a positive volunteer user experience, including efforts in equal representation with diversity, equity, and inclusion.Designed print and digital pieces for the Talent Acquisition and Engagement.

Helping clients and small businesses create a brand and presence ranging from logo design to website and business launch.Work with client to evaluate needs, goals, and vision.Set up user friendly websites and help clients manage the ecommerce and digital side of their business.

Delivering measurement strategies and overseeing to ensure execution; leading and managing effective reporting and related communications to the business.Auditing and evaluating current processes, KPIs, and presenting solutions for increased ROI and efficiency.Identifying opportunities and developing persuasive and market resonating hypotheses, and.

Greater Nashville Area, TN

Managed strategic dedicated marketing from design to launch, on 6 continents.Served as liaison to the Web Development team to ideate, design, and build UI.Oversaw brand standards and designed graphics from print to digital (social and web), (Ads, look-books, banners, brochures, press kits, etc.)Crafted engaging email content, executed email strategies.

Greater Nashville Area, TN

Acted as a liaison to all partners for marketing strategy, materials, and Business to Business impletmentation.Worked alongside the Senior VP of Business Development to build and expand a global luxury brand.Took initiative to define interdepartmental processes, communication, and workflows including: operations, sales, CRMs, and the logistics from.

Nashville, Tennessee

Assisted in build and implementation of a site search engine.Managed UX/UI design and SEO rich site content on product landing pages.Merchandised and optimized the front end of an e-commerce platform.Played a key role in launching and building the company’s beta site.Coded (html) marketing emails.

Greater Nashville Area, TN

Professionally manage sampling program to increase potential consumer touch points.Merchandising and navigating all aspects of a consumer oriented digital, e-commerce platform.Provide assistance planning special events and showcased photoshoots.Perform market research analysis including surveying, AB testing, and social listening.Assist in the coding.

Greater Nashville Area, TN

Represesent Belmont's Massey College of Business and assist in chapter management. · Prepare and pitch marketing proposals for various Sports and Entertainment events.Develop extensive, franchisable business plans and pitch to potential investors.International DECA Entrepreneurship Challenge First Place 2017International DECA Sports & Entertainment.

Belmont University- Theta Chapter

• Spearheaded indepth, organization, timeline layout, and implementation of weeklong events.
• Effectively led, coordinated, and prepared hundreds of members for networking events.
• Designed engaging presentations, promotional items, and video content.
• Decorate and design various on brand room layouts for specific events and different themes
• Successfully navigated various criteria guidlines and paramters for event preparation.
• Served as a mentor and leader as well as a point person for over all women in the organization

Greater Nashville Area, TN

• Creatively planned and coordinated monthly sisterhood events varying in activity and size.
• Responsible for the accomodation of overnight retreats for hundreds of women including seeking out venues, overnight accomodations and catering.
• Volunteered time to counsel and mentor members in navigating their time at college.
• Encouraged the growth of the organization by incorporating team building into meetings

Create, design, paint, and merchandise tire covers for retail online.Proficiently record orders, financials, shipping, and inventory controls.Design and develop marketing content and manage public relations.Maintain effective customer service, communication, and correspondence.

Greater Nashville Area, TN

Managed all aspects of all social media platforms for a new company.Created social media presence and content from the ground up.Created and innovated campaigns to market Solmate's products via social media.Engaged in social listening with potential partners and clients'.Translated feedback to colleagues in order to evaluate and react upon incoming data.

Greater Nashville Area, TN

Create marketing content and a social media presence and following for the company. Recruiting and corresponding with brand ambassadors.

Greater Nashville Area, TN

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General, Minor Web Design And Development

Activities and Societies: Greek IV Ministries, DECA, The Living Room Ministry Team, Phi Mu Fraternity

Education record