Rachel Mccloskey Email & Phone Number

San Francisco, California, US

Leads strategic initiatives, enhancing customer engagement and retention across multiple channels. Develops comprehensive email campaigns, manages complex nurture programs, and drives revenue through ad hoc marketing efforts. Streamlines operational processes, manages key partnerships, and spearheads customer referral and review management initiatives to.

San Francisco, CA, US

Managed lifecycle marketing efforts at BloomTech (formerly Lambda School) to enhance student engagement and drive enrollment. Launched targeted campaigns that increased lead engagement by 6% and improved the sign-up to admit rate through strategies like interactive quizzes and personalized nurture series. Built a comprehensive data analytics dashboard and.

Atlanta, Georgia, US

• Plan, manage and execute marketing campaigns across all Kabbage customer segments and lifecycles. Oversee customer marketing calendar to drive engagement and loyalty while delivering against financial targets.
• Define mix and cadence of customer contacts, working with stakeholders cross-functionally to balance promotionality, product education, brand and content
• Collaborate with Product team to support launch of new products; develop email strategy, monitor engagement and define testing strategy
• Partnered with Sales Ops to create a unified contact plan for new customers, increasing activation rate by 2.1%.
• Moved contact strategy to be structured 85% lifecycle, created the strategy, managed and launched several new series for active and inactive customers resulting in increased engagement rates
• Led creative and operational processes of Customer Marketing function, including overhauling end-to-end email production workflow and partnering with Technology team to migrate ESP from Marketo to Salesforce Marketing.

Windsor, Berkshire, GB

• Develop the strategy for, build, test and maintain lifecycle marketing and customer journey communications, driving engagement and revenue at IHG hotel brands
• Partnered with internal clients to manage end-to-end email marketing program including, production and deployment while maintaining an aggressive marketing calendar, managing database requirements, determining list.
• Transformed stay-related email series into IHG's highest grossing email program, contributing $150+ million in annual revenue
• Managed creative, production and translation vendors and coordinated with campaign management, analytics, global technology and other digital channels to build industry-leading lifecycle trigger programs in 17 languages

Atlanta, GA, US

• Develop marketing strategy for increasing client penetration and driving consumer revenue through channels including email, direct mail, web advertising, site content and on-site marketing
• Coordinate marketing efforts in partnership with key stakeholders including merchandising, account management, creative services, printers and email service providers to ensure all marketing tactics are created and.
• Manage and track direct mail and collateral pieces for over 250 clients for multiple campaigns
• Create and implement marketing strategies for client events, including promotional items, trade show booths and collateral
• Responsible for developing and executing marketing and creative strategies, including A/B testing, segmentation and lifecycle campaigns
• Build and optimize improved processes and operations, including Print Production

Atlanta, GA, US

Atlanta, GA, US

Atlanta, GA, US

• Liaison between clients, creative team, and sales force to deliver successful advertising collateral
• Project management from initiation to completion, ensuring all projects are kept on schedule
• Managed multiple key accounts and client rapport in a fast paced agency environment
• Coordinated marketing collateral for over 90 marketing events and 2 million pieces a month collateral
• Multi-task and kept channels of communication flowing with clients and internal departments