Known for my ability to get the job done, I thrive on turning vision into reality. With over 20 years of experience as a consultant and entrepreneur, I’ve combined my expertise in commercial strategy, business development, and innovative thinking with a passion for helping organisations achieve revenue growth. My journey spans from advising large organisations on revenue optimisation and growth strategies to founding a successful internet business, where I honed my skills in digital marketing, sales, and customer engagement. I bring deep industry insights, a passion for cricket, and a data-driven approach to innovation. My focus is always on creating long-term value by helping teams and organisations develop commercial strategies that unlock new opportunities and enhance their market presence. Whether it’s developing community programs, expanding digital engagement, or optimising team performance, my goal is to help organisations thrive at every level.Leveraging this diverse background, I drive strategic initiatives to support business development and growth. My experience includes writing successful bid proposals that emphasise innovative commercial strategies to maximise revenue, attract sponsorships, and build sustainable growth models. I am dedicated to championing new opportunities, particularly in women’s sport, using my strategic mindset and hands-on approach to deliver impactful results and help organisations thrive in this evolving landscape.