- Secured 2.6K impactful holiday media mentions for a leading retail client by engaging diverse contacts across trade, national, and local outlets, utilizing Talkwalker to deliver insights on coverage- Mitigated two reputational risks through daily monitoring, generated comprehensive coverage compilations, and provided strategic recommendations to account leadership- Developed and executed earned media initiatives for a major agriculture industry event, resulting in 500K impressions through media coverage and beneficial relationships with key media contacts- Managed account management tasks, including drafting agendas, attending client calls, and offering strategic counsel and competitor research for 2024 planning for a major QSR client

- Developed strategic mitigation plans in response to crises, crafting compelling messaging to ensure brand integrity and manage media perception, resulting in effective crisis resolution and reputation management.- Produced and delivered quarterly ‘Reputational Risk Report’ to senior leadership, outlining critical brand risks and mitigation strategies, facilitating informed decision-making via effective internal communication.- Conducted 45+ comprehensive risk assessments for potential brand partnerships or engagements through Environmental Social & Governance (ESG) searches, utilizing Sprinklr to develop accurate assessments.- Collaborated with external account teams at communications agency, Zeno Group, to align campaigns with State Farm’s core values and ensure consistent messaging and brand protection.- Utilized Public Relations Management (PRM) software, Muck Rack, to track press hits, analyze content and monitor potential brand risks for proactive identification of crises and timely responses.

- Developed and implemented a strategic communication plan that improved employee engagement and raised awareness of awards and recognition programs.- Planned and executed a successful out-of-state employee recognition event in Las Vegas, collaborating with internal teams to ensure satisfaction and success.- Drafted and executed an employee spotlight blog for 'The Scoop,' the inflight entertainment magazine that highlights exceptional employees.- Received the ‘Fun LUVing Attitude’ award for being a positive, passionate team player, selected from a pool of 40 interns, demonstrating excellence in Living and Working the Southwest Way.

- Created and edited multiple press releases to publicize events and relevant news at the museum- Designed and executed monthly newsletter using Adobe Photoshop and InDesign- Curated media lists within Cision focusing on various topics crucial to the work of the Institute

- Communicated with 7 vendors to plan events attended by 400+ students- Programmed 6 campus-wide events with a committee designed to appeal to students

- Organized the campus-wide yearbook to feature 50+ new student organizations- Created new system of bookkeeping to keep production on track for May 2022 delivery- Utilized Adobe InDesign and Photoshop to revamp page design and increase book sales

- Provided recommendations on public relations and social media for 17 Division I athletic teams- Initiated winning proposal to provide locally sourced meals for ticket holders at 2022 football games - Met with regularly to discuss marketing plan, set goals, and maximize ticket sales

- Selected for competitive public service fellowship - Collaborated with social workers to conduct public health outreach to Dallas’s elderly population- Developed client relationships and trust through bi-weekly phone calls requesting feedback- Completed 200+ hours of work and presented proposal to raise awareness of senior hunger