Rachel Post Email & Phone Number

Oversee the R+F Virtual events platform to deliver a sophisticated business-to-business user experience centered around streaming, learning, and business-building initiatives for all company-led virtual events like Convention, product launches and business trainings:✷ Collaborate with internal partners and vendors for seamless execution of event logistics, streaming components and ROS for Virtual Convention featuring 10-12 hours of broadcasting per day✷ Build webpages for Virtual Convention event platform + marketing site and own all page copy, approve creative assets and make regular content updates to ensure accuracy and drive engagement to 11,000+ virtual attendees✷ Conceptualize and execute in-platform engagement tactics including an interactive digital expo, diligently crafted live chat plans, engaging gamification elements and accessible video library to enhance the attendee experience✷ Own Virtual Convention marketing strategy including event communications, promotional posts and giveaways which increased virtual registration numbers by 10%✷ Develop a comprehensive strategy for translations to provide digital content in both English and Spanish incorporating live translated audio, closed captions, and dynamic page translations✷ Maintain meticulously organized project plans and content calendars aligned with event and company goals✷ Direct UAT processes and craft methodical contingency plans which resulted in 0 tech issues for 2023✷ Analyze critical KPIs within RainFocus, IBM, Google Analytics and post-event surveys to compile reports on overall platform content and engagement to effectively communicate insights with key stakeholders and executives

San Francisco Bay Area

Act as business owner for R+F internal PULSE application to increase field knowledge and enhance the end user engagement through:✷ Creation and editing of digital marketing assets including social media posts, resource guides, FAQs and videos to highlight new and existing features which increased overall field awareness by 12%✷ Facilitation of monthly Consultant focus group meetings to gather user feedback and help prioritize roadmap items with UX and development teams✷ Leading 1:1 live interactive tutorials and developing content for large webinar trainings (700+ attendees) to promote further education✷ Supporting go-to-market launch plan for updated PULSE mobile app and facilitating UAT for group of 2000+ beta users to test the app's functionalityManage event technology initiatives for company virtual events to enhance the attendee experience including:✷ Virtual platform lead for R.Future event overseeing creative asset briefs, page layout designs, copy approval and launching the RSVP experience to 18,000 registrants✷ Content collection and buildout of the digital expo for Convention 2021 which saw 12,000 unique visits✷ Create thorough chat plans, train chat team of 20+ subject matter experts and moderate chat during live virtual events like monthly broadcasts and Virtual Convention✷ Maintain all virtual platform webpages and update on-demand video library with the latest content via Drupal and IBM

San Francisco Bay Area

Orchestrate registration for diverse corporate events, both onsite and virtual (ranging from 50 – 30,000+ attendees), using various event management and CRM platforms:✷ Support the lifecycle of corporate events including the building and launching of event websites + registration flows, programming and proofreading attendee communications + surveys and editing mobile app content✷ Coordinate with hotels for event housing, overseeing room lists for incentive trips and assisting with hotel reconciliations and contracts for Conventions✷ Lead customer service initiatives and provide onsite event support and training for registration escalations ✷ Supervise third-party contact center to ensure proficiency with handling customer inquiries✷ Conducts final reporting for events to pull key metrics, measure successes, and anticipate forecasting for future events

Sacramento

✷ Remote styling for 200+ clients monthly using the Minx platform, incorporating data science for personalized boxes based on individual details like size, age, location, and style preferences✷ Proactively engages in customer outreach to promptly resolve issues and uphold high client satisfaction levels✷ Functions as a vital liaison by relaying constructive feedback to the merchandising team, providing insights into the styling platform, company software, inventory assortment, and client requests for continuous improvement and strategic business growth

San Francisco Bay Area

Lead marketing and operations for in-store and offsite events, driving brand loyalty and sales while managing daily store operations and a team of 30+ employees on salesfloor:✷ Coordinate diverse events including budgeting, vendor relations and client marketing, achieving top-performing status in a district of 15 stores with event sales contributing 10% to daily business✷ Manage new client acquisition and nurture relationships with the top 200 customers through email marketing and social posts✷ Facilitate learning experiences for staff, contributing to a seamless shopping experience and excellent customer service✷ Leader in sales and customer service with over $300k in sales for 2017; store projected to earn $3M per year but performed at $4.5M level