Working closely with the in-house Google Creative team to provide Creative Direction for all content needs for the G-Store including large scale lifestyle shoots for new product launches. Provide leadership and direction for the content team including Art Directors, 3D Artists, Animators, and Retouchers.

Creative & Art Director for all photography, post production, and 3D visualizations. Establishing and owning the quality of all imagery from beginning to end including advertising, sourcebooks, and digital campaigns. Brands including RH Interiors, RH Modern, RH Beach, RH Ski, RH Baby & Child, RH Teen, and Contract/ Hospitality. Creative leader of all photo teams for catalog and web, including setting up standards and virtual art direction for international photo teams. Final sign off on… Show more Creative & Art Director for all photography, post production, and 3D visualizations. Establishing and owning the quality of all imagery from beginning to end including advertising, sourcebooks, and digital campaigns. Brands including RH Interiors, RH Modern, RH Beach, RH Ski, RH Baby & Child, RH Teen, and Contract/ Hospitality. Creative leader of all photo teams for catalog and web, including setting up standards and virtual art direction for international photo teams. Final sign off on color and retouching quality for all projects including press checks. Creative Direction for new technologies including industry leading photo realism that merge studio photography, location photography, and cgi. Show less

https://yearandday.com/

Owner of a Boutique Agency that provides contract Creative, Production, and Photo Direction to Interiors, Fashion, and Technology Companies Clients Include: Restoration Hardware, RH Modern, RH Teen, RH Baby & Child, Minted, Modsy, and TotokaeloServices Include:• Creative Direction and Photo Direction for Catalog, Web, and Computer Generated Imagery• Owning the quality of creative across all channels. Concepting and selecting assets for ads, print, homepage, email, and social… Show more Owner of a Boutique Agency that provides contract Creative, Production, and Photo Direction to Interiors, Fashion, and Technology Companies Clients Include: Restoration Hardware, RH Modern, RH Teen, RH Baby & Child, Minted, Modsy, and TotokaeloServices Include:• Creative Direction and Photo Direction for Catalog, Web, and Computer Generated Imagery• Owning the quality of creative across all channels. Concepting and selecting assets for ads, print, homepage, email, and social media. • Web Creative and U/X Strategy including site redesigns, launch of new brands/ product categories, and new photography style• Leading graphic designers and copywriters on editorial campaigns, banners, and print materials• Photo Shoot Production, Full Photo Studio Build outs, Large- scale Event Production, Set Design/ Interior Design, and Styling• Creating Digital Asset Management Systems, Photo Editing in Capture One and Photoshop• Overseeing Post Production including Color and Retouching for Catalog, Web, and CG Imagery• User Testing, Market Research, Sourcing Brand Partnerships, Negotiating Complex Contracts• Sourcing, Interviewing, and Hiring Creative Teams, Managing both on site and Remote Freelance and In-house Talent• Overseeing the Output and Strategizing Efficiencies within Creative Departments Show less

Concepting, On Set Photo Art Direction, and Overseeing Post Production for both Catalog and Web, including: RH Interiors 2018, 2017 and 2016 Source Books, RH Modern 2018 and 2017 Source Books, RH Outdoor, RH Teen, RH Baby & Child, RH Holiday, RH Contract, print campaigns, and rh.com

• Build out the Brand Team’s capabilities so we have all the advantages of an in-house agency, with the skills of an outside agency• Oversee Brand Team's output across all verticals, including national ad campaigns, catalog, PR events, tradeshows, videos, emails, affiliate displays, and social campaigns• Own all production and project management necessary to successfully produce all brand assets and photography for Art & Home brand• Build and maintain Minted’s photography studio and… Show more • Build out the Brand Team’s capabilities so we have all the advantages of an in-house agency, with the skills of an outside agency• Oversee Brand Team's output across all verticals, including national ad campaigns, catalog, PR events, tradeshows, videos, emails, affiliate displays, and social campaigns• Own all production and project management necessary to successfully produce all brand assets and photography for Art & Home brand• Build and maintain Minted’s photography studio and ability to create on-brand, world- class photography efficiently, on budget, and on time.• In keeping with the brand and style direction set by the CEO, responsible for concepting photography and other projects that express the brand and value proposition of the Art and Home businesses, balancing Minted’s brand with its commercial goals – then taking these projects from concept to final execution.• Apply marketing sense, consumer instincts, and consumer marketing strategic instincts to ensure that creative output creates a balance between Minted’s brand and its commercial goals. Show less

Totokaelo is a luxury fashion brand that represents collections with limited global distribution; designers who possess a distinct sense of beauty and emphasize artistry over commerciality.Creative manager: In charge of sourcing, interviewing, hiring, and managing the schedules of the Creative team in NY and Seattle. In charge of moving all operations from Seattle to New York, including conceptualizing and overseeing the build out of the on-figure and product photo studio in NY… Show more Totokaelo is a luxury fashion brand that represents collections with limited global distribution; designers who possess a distinct sense of beauty and emphasize artistry over commerciality.Creative manager: In charge of sourcing, interviewing, hiring, and managing the schedules of the Creative team in NY and Seattle. In charge of moving all operations from Seattle to New York, including conceptualizing and overseeing the build out of the on-figure and product photo studio in NY. Researching and implementing new digital asset management system and server to improve current workflow from prep to post-production and allowing assets to be more accessible throughout all de- partments. Overseeing and trafficking all aspects of creative including graphic design, editing, copywriting and social media. Running studio operations; including calendar, talent, budget optimization, payroll, and equipment. Owning the timeline and execution of editorial and marketing campaign production and deployment. Scheduling social media and mail campaigns in support of product launches and editorial campaigns. Art Direction: Owning the quality and execution of all imagery and copywriting across all channels. Creative on set for on- figure, editorial, and product photography. Working in Capture One, Photoshop, and In-Design to make all selects and crops. Directing photographer and remote retouching team for all post production. Sourcing, hiring, and managing photo team to include: Photographer, Models, Stylist Assistants, Hair and Makeup, and Interns. Selecting all assets for the homepage, banners, and social media. Designing and leading graphic designers on editorial campaigns, banners, and print materials. Show less

Working closely with the Founders at the inception at Google Ventures, as the first consultant and Creative Director, work included these areas:• All design including designs for the pitch deck with Angel Investors• Market research for initial product, including work sessions with industry leading advisors• Testing of both possible partner technology and competitor product• Extensive User Testing for strategy to bring product to market• Developing multiple pipelines for user… Show more Working closely with the Founders at the inception at Google Ventures, as the first consultant and Creative Director, work included these areas:• All design including designs for the pitch deck with Angel Investors• Market research for initial product, including work sessions with industry leading advisors• Testing of both possible partner technology and competitor product• Extensive User Testing for strategy to bring product to market• Developing multiple pipelines for user tests• Providing Creative Direction for all testing• Sourcing, meeting, and securing potential partners Show less

Creative in charge of generating photography assets for the Pottery Barn Brands, including Pottery Barn, pottery barn kids and PBTeen. Utilize organizational, planning, communication and extensive problem- solving skills while on photo including responsibility for:Art Direction: Creative on set, art directing on location and in studio, for catalog spreads, internet environmental category heros and pip images, catalog selling shots, and specialized tool photography. Research and… Show more Creative in charge of generating photography assets for the Pottery Barn Brands, including Pottery Barn, pottery barn kids and PBTeen. Utilize organizational, planning, communication and extensive problem- solving skills while on photo including responsibility for:Art Direction: Creative on set, art directing on location and in studio, for catalog spreads, internet environmental category heros and pip images, catalog selling shots, and specialized tool photography. Research and implement production and merchant team’s needs. Manage a team of up to 15 consisting of photographers, photo assistants, stylists, stylist assistants, merchandise coordinators, and buyers. In charge of overseeing and updating the overall look and quality of photography and final retouching arriving from Pottery Barn Creative Service’s in house digital studio.Budgeting: Co-manage three multi-million dollar budgets, including forecasting, accruing, paying and tracking all invoices for all three brands, and calculating charge backs from other departments. Implemented cost saving strategies that include training in house retouchers and photographers in specialized internet tools, and moving more internet photo in house, resulting in a savings of hundreds of thousands of dollars per concept per year.Locations: Research, scout, and select locations. Responsible for designing all sets specific to season, product being shot, and brand. Team Management: Maintain close liaison with merchants, catalog, and internet teams, assessing the photographic needs and relaying details throughout Creative Services. Create inspiration books and presentation boards for upcoming seasons. Schedule each season’s freelance team for all three concepts (up to ten weeks of photo per season). Work with catalog creative team’s photo dates and design team’s launch dates to schedule internet photo and studio timeat least a year in advance. Show less

As an integral part of the Creative Team working in close liaison with the Creative Director, Creative Manager and Vice President in addition to Producers, Merchants and Warehouse staff, assure that a high volume of photo shoots at local and national locations run efficiently and on schedule. Responsibility for:Models: In charge of organizing and managing model casting calls in California and Florida and personally selecting and booking all models for all catalogs (600-800 models… Show more As an integral part of the Creative Team working in close liaison with the Creative Director, Creative Manager and Vice President in addition to Producers, Merchants and Warehouse staff, assure that a high volume of photo shoots at local and national locations run efficiently and on schedule. Responsibility for:Models: In charge of organizing and managing model casting calls in California and Florida and personally selecting and booking all models for all catalogs (600-800 models annually). This consists of all cover models, retail window models, internet models, and apparel models. Book and coordinate studio teachers, wardrobe stylists, and wardrobe. Art Direction: Creative, in charge of all on figure apparel and supplemental environmental photography, apparel laydowns, as well as interior and editorial spreads approving photos on set. Managed a team of 12 freelancers shooting up to 30 models daily. Locations: Research, scout, negotiate, and book locations which includes creating contracts, obtaining permits and insurance, set improvements, and processing damage claims. Budgeting: In charge of budget management, paying all invoices related to photo, tracking invoices and calculating charge backs to internet and retail for use of catalog photography. Process prop advances per diems for the freelance teams and Employee Expense Reports.Team Support: Create detailed informational packets weekly for 3 photo teams with updated layouts, spreadreadies, photo schedules, old photography, and product folders. Create inspiration books and presentation boards for upcoming seasons. Schedule next season’s freelance team, wardrobe, models and locations, both locally and outside of California.Producer: Maintain direct liaison with homeowner and resolve any problems occurring on set. Manage up to six Merchandise Coordinators and assure that all products arrive at set on time. Show less

Interior Designer for luxury villas at Wailea Beach Villas ResortIn Bali:-sourced antiques, architectural elements, and rare pottery- designed contemporary furniture to be made in Bali- designed furniture from antique architectural elements to be made in BaliIn Maui:- oversaw the installation, contractors, and crate delivery from Bali- designed other villa completely on island and in Honolulu- including all furniture, art, and design selections