Rachel Dodd (Stephenson) Email & Phone Number

Banbury, England, United Kingdom

Creating and implementing a comprehensive marketing strategy to deliver against ambitious growth targets, by building effective relationships with distributor networks.Own the marketing strategy and collaborate with in-house team and third parties to create and execute engaging, effective marketing campaigns.Develop and implement a brand experience that is consistently delivered across all touchpoints.Partner with cross-functional teams to deliver new products to market.Report regularly to the Board on performance, opportunities, and growth potential.

Milton Keynes, England, United Kingdom

• Line management of international team – direct line management of five across England and France, with three further dotted line reports in Germany and Romania.• Drive strategy and cohesion across European business by aligning business functions and prioritising shared goals.• Own marketing strategy and delivery across European markets, aligning campaigns and toolkits with corporate objectives.• Manage corporate marketing budget of £600k and oversee trade marketing budgets agreed with key accounts. • Project management of new product launches – coordinating with sales, regulatory, product development and customer service teams.• Oversight of social media strategy and execution across multiple regions – realignment of existing accounts and launch of new accounts. Generated 30% growth on primary account in 3 months.

Milton Keynes, United Kingdom

Milton Keynes, United Kingdom

Integrated Marketing• Planning, implementation and delivery of high value integrated marketing campaigns (direct mail, email and outbound calls) and presenting regular updates of results to senior managers, including recommendations for future strategies.Client Communications• Managing documentation delivery and print agency, including generating cost savings• Maintaining accurate comms matrix detailing audience, timing etc.• Project managing documentation change• Management of regular client marketing initiatives, including newslettersPR• Collaboration with a PR agency to collect data and create press releases, and engage with the mediaInternal communications• Managing intranet functionality and posting for contact centre• Liaise with design team to create assets for display around contact centre and in e-communicationsSocial media• Commissioning, editing and management of blog and social media marketing, including creation of a content marketing calendar. Providing ongoing support to the social media team.• Coordinating with Customer Service Team to use social media as a service channel

Milton Keynes, United Kingdom

• Managing local marketing and media strategy• Developing and tracking marketing funding from the vendor community to SHI• Coordinating social media communications and PR activities• Proposing and carrying out marketing campaigns addressing local, mid-market customers• Implementing and monitoring a lead tracking system using CRM• Creating company marketing collateral in line with corporate standards

Milton Keynes, United Kingdom

• Regularly producing materials for internal and external publication• Developing and tracking local marketing funds from the vendor community for SHI in the UK • Developing and maintaining local mailing list database• Maintaining and improving U.K. section of MySHI• Propose, build, implement and track the success of marketing campaigns addressing local, mid-market customers• Take a creative role in composing and verifying information in a UK-based, customer-facing SHI Newsletter and regular email blasts • Offer logistical and communications support to marketing events in the U.K. and France• Update the content of SHI’s customer-facing U.K. Web site

• Coordinated exhibitions and events, including a £50k road show touring Britain for 8 weeks.• Worked with colleagues to develop brochures, technical data sheets and newsletters.• Maintained stock levels of sales literature and coordinated updates of brochures.• Updated the news and actively sourced articles for the company website.• Assisted with development of a corporate branding guideline.• Maintained and developed CRM data.

Ba (Hons), Modern Languages

Activities and Societies: French Society (PR & Marketing rep) New College rowing squad, New College Football, Athletics, swimming.

Education record

Bachelor Of Arts - Ba, Modern Languages