Rachel Swann's Location
Clowne, England, United Kingdom, United Kingdom
Rachel Swann's Contact Details
Rachel Swann work email
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Rachel Swann personal email
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Rachel Swann phone numbers
About Rachel Swann
Passionate and successful leader in tech with exceptional commercial and people skills; great communication, management and leadership skills and excellent questioning skills, most recently honed in SaaS, technical, ecommerce and martech. Winner of CEO of the year, an unsolicited award.Professional, hardworking and enthusiastic, particularly thriving on developing people, teams, customers and partners, all to mutual benefit, and all with a 'so what?' mindset. Collaborative, consultative and curious.Particular specialisms: commercial leadership; customer and partner development; team coaching and development; consumer mindset; company turn round; commercial - sales & marketing - strategy, leadership, management and execution; SaaS, software and tech from self-serve to fully managed services; Board participation and board advisory from lived experience.
Rachel Swann's Current Company Details
Rachel Swann Work Experience Details
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FounderRachel Swann Advisory LtdClowne, Gb
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FounderRachel Swann Advisory Ltd - Big Birdd Consulting May 2024 - PresentProviding start up and scale up tech and SaaS businesses with commercial support and advice, from proposition, go to market strategy and positioning, through the sales cycle to customer retention and client development, and how the commercial strategy feeds into the product development and general business side.
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Strategic AdvisorCs Cloud Jun 2024 - PresentUnited Kingdom, GbOutsourced Customer Service consultancy that enables businesses to focus on excellent customer service, feeding back into the product development and sales cycles, giving professional and best in breed customer service whilst generating insight, new and upsell revenue and enhanced customer satisfaction. -
Governor / Chair Of Governors / Academy Improvement Board MemberNetherthorpe School Oct 2018 - Present -
Chief Executive OfficerUma Jun 2022 - Apr 2024Halifax, United Kingdom, GbUMA is a SaaS platform designed to optimise the workplace. It helps manage office resources and simplifies the user experience, allowing staff to efficiently book rooms, huddle spaces, desks, car spaces, or any other workplace resource in seconds. UMA integrates into workplace calendars and uses data to provide actionable insights to help manage and adapt the whole workplace.With inflation, cost of living increases, pressures on utility prices and possible recession, we know the importance of data-driven decision making for facilities and estate management, particularly today with the pressures of safe occupancy and new health and safety compliance, along with the changes relating to remote and flexible working that are transforming the workplace. -
Chief Executive OfficerPureclarity Aug 2021 - May 2022York, GbGiven the success and growth of the business, and market transformation, the Board promoted me to CEO significantly earlier than expected. -
Commercial DirectorPureclarity Nov 2020 - Aug 2021York, Gb𝗣𝘂𝗿𝗲𝗖𝗹𝗮𝗿𝗶𝘁𝘆 is a fast-growing AI-based ecommerce personalisation SaaS solution which when integrated into any ecommerce store, provides a range of features guaranteed to build customer engagement, online revenue and loyalty online. PureClarity was founded for one purpose – to maximise sales for businesses who trade online. We found one mistake that almost every eCommerce business was committing – treating all customers as one. The fact is that every customer is different and likes to shop in different ways, this has driven Pureclarity to build a highly innovative technology platform that observes shoppers’ behaviour online, creates personalised relevant results, and helps B2B & B2C eCommerce businesses increase their online revenue and basket values.𝗠𝗬 𝗕𝗔𝗖𝗞𝗚𝗥𝗢𝗨𝗡𝗗:Commercial success is all about mutual benefit; I equip businesses to improve engagement with their new and existing customers and consumers. Every business wants 'sticky customers'; acquisition is just the first step. Just as important is onboarding, engagement and retention. All at mutual benefit. I’m a very experienced solution sales professional with a background in export, international sales, tech, loyalty, engagement, gamification eCommerce, and FMCG. I also have entrepreneurial, commercial and trouble-shooting capability. Underneath it all, I have a passion for the 3 Cs: consumers, content, and communication.Outside work my personal interests include Welsh rugby, I am fluent or highly proficient in 6 languages, music including choral singing and my family - 2 teenage sons, aka Kevin & Perry and my husband, Victor Meldrew.
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Advisory Panel MemberSnapdragon Monitoring Ltd Sep 2021 - Apr 2022Edinburgh, Scotland, Gb -
Commercial Director – Delivering Proven Customer Engagement Innovation And Commercial Improvements3Radical Jul 2017 - Jul 2020Bristol, GbI joined 3radical, after 10 years as part of the founding team of Hive, because of the potential of gamification, the leadership team, and the need for a new challenge, and I enjoyed external and internal aspects to my role.On the client-side, I was in regular contact with CEOs, MDs, CMOs, CCOs CTOs etc. Clients included: - Gaming – Foxy Bingo, Betway, Stride, Gamesys, iTech Media - Casual Dining – CDG Cafe Rouge & Bella Italia; Azzurri - Zizzi & Ask - Financial Services / Employee Engagement – Airbus, SCB - Education – Student on-boardingI am consultative, building rapport quickly, enabling effective opportunity identification with clients, solution shaping and commercial justification to be made for potentially transformational customer engagement projects.I developed successful commercial relationships with many major gaming companies, including several of the Power 50 companies, in their bingo, casino and sports book areas, where I also was effectively the Client Director for several projects, creating non-financial incentives to increase player retention and activity rates and creating additional reasons for a player to remain in brand and engage in a value exchange. A report on the future of gaming was widely recognised and read by the industry.Internally, I had direct and indirect responsibility for a focused team of specialists across UK and Europe covering client acquisition, project delivery, client growth and retention and I raised the profile of 3radical internationally, for example - Entering client projects for the IPM Cogs awards where we’ve won several awards in 2017 and 2018- I was a judge at Gamification Europe, presented an award in Amsterdam in Nov 2018, speaking in 2019- Attending industry events -
Commercial DirectorHive Oct 2005 - Apr 2017Wymeswold, Leicestershire, GbAs part of the original team I initially had an Account Manager role and rose to Client Services Director and then to Commercial Director over 10 years as the company grew to 40+ staff. • led growth by winning and delivering to major FMCG clients including Arla, PepsiCo, News UK, Nestlé, Kimberly Clark, Heineken, Kerry Foods, Charles Wells, Unilever, United Biscuits.• extensive expertise in FMCG loyalty, from strategy and inception to execution and ROI, including consumer behaviour, reward expertise, consumer insight and engagement. • leading role in internal development including strategy, segmentation, sales process, CRM, recruitment, internal training, Intellectual Property (IP) -
Owner And Sales DirectorDifferent Packaging Ltd May 2003 - Apr 2007As co-owner I specifically grew the relationships with luxury brands including Champneys, the Organic Pharmacy, Juvena and Maria Galland. The business organised the manufacturing and import of packaging for luxury skin care products for key UK clients. I grew the business by 100% at a time when my business partner was occupied with other projects.
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Marketing And Trouble ShooterWilliam Cook Cast Products Limited Feb 2001 - May 2003Reporting directly to the Chairman of this 1200-strong industrial castings group, my role quickly changed from marketing to trouble-shooter, including: • leading a production team of 40+ while the company was being sold to a competitor • negotiation and delivery of key petrochemical contracts in Benelux, • trouble shooting three specific companies within the group, • running a team from the large turbine company through acquisition • being the Chairman’s sounding board, trouble shooter and occasional chauffeur – and still smiling
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Luxury Goods & Performance Sports Account ManagerCarrington Performance Fabrics Limited Oct 2000 - Feb 2001I was recruited specifically because of my ability to develop client accounts, exceeding annual targets. Main areas for my involvement were in the performance sports, ie. paragliders, high-durability tents and hot air balloons, plus the luxury outerwear market. -
Export Sales ManagerEveden Ltd Jun 1999 - Oct 2000Eveden is a high-end lingerie manufacturer. I grew the export sales in Benelux, Germany, France and Scandinavia leading and managing a team of agents and distributors, plus a French employee. I opened accounts with significant retailers including Les Galeries Lafayettes and Printemps in Paris, and supported Sweden and Benelux both to double their distribution networks.
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Export Sales ExecutiveRobinson Special Packaging Ltd Nov 1995 - Jun 1999I led the transformation of the humble Smartie tube into a distinctive piece of luxury packaging! I worked in the small export department of this UK-based family owned specialist packaging manufacturer. We doubled sales year on year for 3 consecutive years and exceeded budget by a minimum of 30% each year. Dealing with mainland Europe, Scandinavia and the Middle East. Primarily selling to luxury toiletries and upmarket food clients such as Danish Spices, and Puig, Coty, Lancaster and Rasasi perfumes. Competing against Far-East suppliers, thus selling on value, therefore justifying perceived additional costs.
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Export Sales ExecutiveJust Rubber Plc Nov 1993 - Nov 1995The factory specialised in the manufacture and refurbishment of printing rollers. This first role ignited my passion for understanding and selling to manufacturers. Clients were European printers and paper converters. My marketing material is, I believe, still being used in part over 20 years later.
Rachel Swann Skills
Loyalty Programs
Direct Marketing
Customer Insight
Brand Loyalty
Database Marketing
Crm
Fmcg
B2b
Campaign Management
Multi Channel Marketing
B2b Marketing
E Commerce
Online Marketing
Brand Development
Social Media Marketing
Segmentation
Digital Marketing
Email Marketing
Integrated Marketing
Marketing Management
Digital Strategy
Relationship Marketing
Analytics
Direct Mail
Online Advertising
Loyalty Marketing
Marketing Communications
Marketing Strategy
Customer Acquisition
Mobile Marketing
Sales Promotion
Ecrm
Market Research
Brand Awareness
Marketing
Brand Management
Web Analytics
Media Planning
Copywriting
Affiliate Marketing
Market Planning
Account Management
Advertising Sales
Shopper Marketing
Consumer Insight
Customer Relationship Management
Customer Engagement
Customer Retention
Onboarding
Sales Management
Consultative Selling
Management
Business Strategy
Business Development
Consultative Approach
Rachel Swann Education Details
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University Of LiverpoolBa Hons German And Dutch -
Edinburgh Napier UniversityExport Sales And Marketing
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Brynteg
Frequently Asked Questions about Rachel Swann
What company does Rachel Swann work for?
Rachel Swann works for Rachel Swann Advisory Ltd
What is Rachel Swann's role at the current company?
Rachel Swann's current role is Founder.
What is Rachel Swann's email address?
Rachel Swann's email address is le****@****e.co.uk
What is Rachel Swann's direct phone number?
Rachel Swann's direct phone number is +122436*****
What schools did Rachel Swann attend?
Rachel Swann attended University Of Liverpool, Edinburgh Napier University, Brynteg.
What skills is Rachel Swann known for?
Rachel Swann has skills like Loyalty Programs, Direct Marketing, Customer Insight, Brand Loyalty, Database Marketing, Crm, Fmcg, B2b, Campaign Management, Multi Channel Marketing, B2b Marketing, E Commerce.
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