At Anthropics Technology Ltd, I channel my passion for creativity and digital media to showcase our brand's true essence. As an Outfit Artist & Social Media Creator, I wear multiple hats, each pivotal to our company's growth and image:Visual Mastery: I am dedicated to enhancing the allure of our model photographs. With professional retouching and meticulous editing, I breathe life and authenticity into each shot, ensuring that our visual content tells a compelling story.Feedback Integration: Beyond aesthetics, I recognise the value of constructive feedback. I have led user tests, providing the team with key insights to not only refine our offering but to align it closer with the needs of our audience.Social Media Strategist: Understanding the dynamism of the digital age, I've developed and maintained a robust social media calendar. This proactive approach ensures that our outreach is consistent, engaging, and effectively resonates with our audience.Content Craftsmanship: With a flair for crafting engaging narratives, I create social media posts that captivate our followers and author blog entries that fortify our brand's message. Each piece of content is more than just words and images; it's an invitation for our audience to connect with our brand on a deeper level.One of my proudest achievements in this role has been significantly amplifying our brand's visibility. Through bespoke social media and blog content, I've been able to foster deeper customer engagement. Further, recognising the potential of collaboration, I've played a pivotal role in establishing strategic partnerships, ensuring that Zyler technology's brilliance reaches a wider audience.

Whilst serving as a Volunteer with Sustainable Fashion Scotland (SFS), I endeavoured to be more than just a contributor. I aimed to be an advocate for the intersection of fashion and sustainability, employing both research and creativity to magnify the brand's mission:Story Hunter: Venturing deep into the local Scottish community, I sought tales of sustainability in fashion. By shedding light on these narratives through our online platforms, I endeavoured to inspire others and build a deeper connection with our audience.Illustrative Artisan: I fused my passion for art with the brand's identity, crafting captivating illustrations for SFS magazine covers and promotional materials. Each artwork was designed to encapsulate our ethos, ensuring that our publications were not only informative but also visually compelling.Marketing Collaborator: Being a part of the SFS team, I played an instrumental role in formulating effective marketing strategies. Our collective goal was to ensure that the message of sustainable fashion reached as many people as possible, fostering a community of conscious consumers.Digital Designer: Embracing the digital age, I composed compelling segments for Instagram and other social platforms. Beyond mere content, I aided in curating aesthetic layouts for our social media feeds and newsletters, ensuring that our brand's message was presented in the most engaging manner.My time with SFS was marked by a series of achievements. My illustrations became synonymous with the brand's image, enhancing its appeal and strengthening its identity. Moreover, the meticulous attention to detail in our social media segments and layouts significantly boosted our engagement metrics. Through collaboration and dedication, we continually advanced our mission of promoting sustainability in fashion within the Scottish community and beyond.

As the visionary behind Tame Arts, I've seamlessly merged my entrepreneurial spirit with my innate artistic flair. Steering this venture, I delve deep into the heart of creativity, always looking for avenues to integrate sustainability and authenticity:Artistic Innovator: At the core, I revel in upcycling slates and transforming them into unique artworks. Whether it's for Etsy customers or tailored commissions, each piece is imbued with passion and precision. Moreover, diving into the digital realm, I employ platforms like Photoshop to curate digital illustrations that captivate audiences and drive print sales.Strategist and Researcher: My art is not just about impulse; it's informed. I undertake extensive research, ensuring that every brushstroke, every digital design is composed with purpose and insight.Customer-Centric Approach: Building trust with my customers is paramount. I am constantly in touch, processing their requirements, and ensuring that each artwork meets their vision and sentiments.Eco-conscious Entrepreneur: Beyond the art, I've championed sustainability. Every package sent out is a testament to our commitment to the environment. From pricing to dispatch, each operational aspect of Tame Arts is executed with precision, ethics, and environmental consciousness.Promoter & Networker: I've spearheaded our brand's outreach through strategic promotions and adept social media management. Amidst the hustle of this venture, I've ensured that Tame Arts' presence is felt beyond just online platforms. A testament to our growing influence is our commissioned work for local art trail initiatives. Balancing Tame Arts with university and volunteer commitments has been a journey of prioritisation and optimised time management. This synergy of roles showcases my capacity to thrive in multitasking environments, ultimately leading to an enriched brand presence and increased sales for Tame Arts.

In my tenure with Alzheimer's Scotland, I had the profound opportunity to intertwine the therapeutic potential of art with the unique experiences of adults navigating dementia:Curriculum Architect: Collaborating closely with Alzheimer's Scotland, I piloted two 10-week art courses. These were not just about teaching art, but about fostering connection, memories, and self-expression. The curriculum, diverse and engaging, invited participants to rediscover their creative sides, guiding them through a myriad of artistic mediums—from the free strokes of painting to the intricate nuances of sketching, the magic of printing, and the expressive potential of collage.Exhibition Maestro: Beyond the classroom, I organised a public exhibition—a testament to the power of art and its role in illuminating the lives of those with dementia. This event not only showcased their creations but also celebrated their spirit, resilience, and the rediscovered joy of art, sharing it with the wider community and their loved ones.Empathetic Educator: The core of this role was engagement. I worked intimately with adults at various stages of dementia, understanding that each individual's journey is unique. With tailored support, patience, and encouragement, I provided a safe space for participants to communicate, express, and most importantly, to be themselves.During this rewarding journey, one of the most heart-warming accomplishments was witnessing the rekindling of participants' confidence and artistic expression. Many, having lost touch with art since their formative years, reembraced it with zest and passion. The success of the public exhibition was not just about the art displayed but about the stories it told and the hope it instilled—illustrating the incredible artistic journey and resilience of individuals living with dementia.