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Richelle Mead once said, “Throughout history, people with new ideas, who think differently and try to change things, have always been called troublemakers.” I guess I’m a bit of a troublemaker!As a passionate marketing leader with 30+ years of experience, I push boundaries and think outside the box. I’m a big idea person with the determination to deliver. When the rubber meets the road, results matter.History reveals patterns, and in marketing, there’s much to learn if we pay attention. I believe in delivering quality work, stepping back to learn, adjusting, and moving forward with greater success.We’re in an exciting era, especially in high-tech. With AI shaping the future, how we think, work, and act is changing. A new pattern is emerging: learn, unlearn, relearn. I leverage my experience while staying open and agile to new ideas and tactics.My expertise includes developing holistic integrated marketing strategies and driving them to fruition. I excel in closed-loop demand generation programs, leading teams to success while being a brand steward. Having held a range of marketing roles throughout my career, I’m well-rounded and adaptable. I mentor teams to bring out their best, delivering high-quality, innovative marketing initiatives.Change is inevitable. History shows that when forced, we’re astonishingly versatile. My approach? Rehearse the future and prepare for the possibilities.Competitive Edge:• Marketing leader and mentor with 30+ years of experience• Embraces change• Data-driven problem solver• Excellent communicator• Strategic thinker, big ideas, outcome-driven• Agile leaderPersonal Profile:• Fun, enthusiastic, positive• Self-motivated• Creative thinker• Fast learner, adaptable
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Business OwnerThe Clean Window ClubLehi, Ut, Us
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Sr. Manager, Strategic Account And Customer Retention MarketingOpentext Jul 2023 - PresentUtah, United StatesResponsible for leading a data-driven team to develop targeted marketing strategies that strengthen relationships with your top 100 customers. Go-to-market strategy spans the full funnel, focusing on reputation, relationships, and revenue, with a strong emphasis on ABM initiatives and 6sense integration. Additionally, lead a senior team dedicated to customer retention and advocacy, ensuring customers have the tools and information they need for a successful post-purchase journey and future business needs. -
Senior Marketing ConsultantRaw Strategic Marketing 2004 - PresentUtah, United StatesExtensive consulting background with 20+ years of experience in strategic direction and agile leadership. Responsible for defining strategy, creating integrated programs, uniting teams for better and faster execution, establishing best practices, mentoring, and providing strategic leadership—driving initiatives to completion with a full end-to-end approach. Known as an over-achiever, with a motto of going "beyond expectations."Areas of expertise:• Global campaigns• Alliance partnerships and marketing• Field marketing and strategy• Internal marketing and relationships• Holistic approach to eventsClients:• Novell• Attachmate• SUSE• Micro Focus• Accenture• Deloitte• Henry Schein One
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Marketing Manager, Strategic Accounts And Alliance PartnersMicro Focus Aug 2022 - Jul 2023Utah, United StatesResponsible to lead a team developing targeted marketing tactics for our top accounts, including key stakeholder management. Additionally, responsible to maintain relationships and develop marketing plans for our top Alliance partners to help grow the relationships and drive strong revenue outcomes. -
Global Campaign Team LeadMicro Focus Jan 2021 - Aug 2022Utah, United StatesLead a global campaign marketing team. Responsible for go-to-market strategy for all in-country regional teams around the world across multiple product portfolios. Key role unifying the product marketing, field marketing and corporate marketing teams to maximize resources and strengthen the brand through consistent communication. -
Global Campaign ManagerMicro Focus Jan 2018 - Jan 2021Utah, United StatesResponsible for developing business unit specific campaigns and strategy for the regional teams to successfully implement. Including shaping the strategic and execution vision for Marketing and Brand communications across markets. Tracked performance of the campaigns and provide insights to optimize. Ensure activities are aligned across all marketing avenues. -
Field Marketing ManagerAttachmate Aug 2016 - Jan 2018Utah, United StatesField marketing manager responsible for driving brand awareness through on-site, face-to-face activities and events with customers. Designed, implemented, and executed field marketing campaigns by working closely with sales teams to promote lead generation and create upsell opportunities. This included a robust knowledge of all business units, production and management of various literature, signage, merchandise, and other materials for field marketing events, maintaining relationships with third-party vendors and venues and managing a budget. -
Integrated Marketing ManagerAttachmate Jan 2011 - Aug 2016Utah, United StatesResponsible for developing business unit specific campaigns and strategy for the regional teams to successfully implement. Including shaping the strategic and execution vision for Marketing and Brand communications across markets. Tracked performance of the campaigns and provide insights to optimize. Ensure activities are aligned across all marketing avenues. -
Marketing ManagerNovell 1994 - 2011Provo, Utah, United StatesFull-time employee in various marketing positions Responsible to define strategy and go-to-market plans in each of these roles, including managing budgets, communications, closed loop processes and reporting. Known for successful implementation and execution of the strategies through collaboration with multiple teams: PMM, PM, Design, Marketing, Ops, Web, Writers, etc. Areas of expertise:• Marketing Communications Manager• Internal Marketing Manager• GroupWise Partner Manager• GroupWise Connecting Points Event Manager• Novell Connections Magazine Editor• Events Marketing – Novell Connecting Points• Channel Marketing
Rachel Walters Skills
Rachel Walters Education Details
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Frequently Asked Questions about Rachel Walters
What company does Rachel Walters work for?
Rachel Walters works for The Clean Window Club
What is Rachel Walters's role at the current company?
Rachel Walters's current role is Business Owner.
What is Rachel Walters's email address?
Rachel Walters's email address is ra****@****cus.com
What is Rachel Walters's direct phone number?
Rachel Walters's direct phone number is +180186*****
What schools did Rachel Walters attend?
Rachel Walters attended Utah Valley University.
What skills is Rachel Walters known for?
Rachel Walters has skills like Enterprise Software, Customer Relationship Management, Account Management, Strategy, Business Development, Marketing, Advertising, Demand Generation, Field Marketing, Channel Marketing, Marketing Communications, Brand Development.
Who are Rachel Walters's colleagues?
Rachel Walters's colleagues are Elke Willen, Shubham Verma, Smruti Ranjan Pradhan, Chandrakant Tripathi, Srikanth Reddy M, Bhanuri Chandra Shekar Reddy, Jim Worth.
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Rachel Glickman
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Rachel Walters
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