As a Product Marketing Manager at Instinct.vet, I am responsible for developing and executing marketing strategies that drive product adoption, engagement, and retention. I work closely with cross-functional teams, including product development, sales, and customer support, to ensure that our products are effectively communicated and positioned in the market. To succeed in this role, I lean into my strengths as a strategic thinker with a strong understanding of the veterinary industry and a passion for delivering value to our customers.

YouTube: https://www.youtube.com/@DesignedResilienceApple Podcasts: https://lnkd.in/gwUnvJ8yA shocking and completely unexpected turn of events put me on the path to realizing how my daily habits and practices in 5 crucial areas were building the strength I'd need tomorrow. Engineered endurance so that I am built to thrive. I offer 15-minute sessions (similar to a TED Talk), 30-minute sessions (ideal for conferences), and keynote presentations discussing the 5 facets of Designed Resilience.Other professional speaking roles I've played: - Master of Ceremonies - Keynote speaker - Panelist - Workshop Facilitator - Podcast Host and Guest - Live Theater: Olive Madison, The Odd Couple, Female VersionTopics and audiences previously presented to:Corporate: - Building bulletproof business cases and gaining buy-in - Effective Leadership Communication - Unifying the Digital Workplace - Best in Class Employee Experience/Psychological Safety - Digital Strategy from a Communicator's Perspective - Digital Signage Best PracticesHealthcare: - Leading Multigenerational Teams (1-hour keynote and 8-hour class)First Responder Organizations: - Reimbursement in the Fire Service - EMS Finance for new leadersCommunity/Civic Groups: - 5 types of Entrepreneurship - Presenting Like a Pro

During this contract period, I will support the customer experience team by developing best practices and supporting materials to drive end user adoption, utilization, and retention of the platform that is solving childcare for working parents.

This role was newly created at EMERGICON (a company running on EOS) when I accepted it, and I was recruited to do so. As a member of the executive leadership team, I had responsibilities for marketing, sales, client success, and internal communications.Marketing: Developed strategic vision and operational model for the marketing team, improving reach and engagement of multimedia content 10x across channels with a target market of 10,000. Sales: Completed sales leader training with Sales Empowerment Group; led a sales team of three to generate more than $250,000 in additional profit annually.Client Success: Developed and implemented structure and processes for regional account teams (sales/account management and onboarding liaison/client success) to support 200+ clients, increased the client-facing team by 50%, through internal promotions and added staff; maintained 90% retention rate.Internal Communications: Developed narrative and integrated communications strategy for all executive initiatives and corporate strategy; communicated and implemented change management to support enterprise strategy with an employee audience of more than 100 through emails, internal communications platform, town halls, and quarterly virtual sessions.Vendor Management: Oversaw relationship with the external agency for website development, publicity, and search engine optimization.Technologies: Microsoft O365, Fresh Desk (Fresh Service), Constant Contact, WordPress, Beaver Builder web content management, Facebook, LinkedIn, Canva, Headliner (audio editor)

Customer Implementation/Internal Communications Strategy: Developed and delivered best practices for strategic communications during the implementation of the SocialChorus platform, designed to communicate to both desked and non-desked employees, across geographies, via multiple technologies to improve employee engagement, align employees with enterprise strategy, and enable decentralized content publication.Analysis: Reviewed customer performance analytics; delivered recommendations to fine-tune communication campaigns. Sales Enablement: Hosted client webinars as a lead generation opportunity; participated in onsite presentations to demonstrate the impact of omnichannel, employee-specific communications.Technologies: Google Suite, SocialChorus/FirstUp platform, Zoom, Slack, Salesforce CRM

Sales Enablement: Achieved 90%-win rate for RFP responses.Event Management: Managed event planning for two major annual events, including exhibitor management, speaker coordination, event logistics, and team-building activities for more than 350 EMS professionals.Customer Implementation: Developed, documented, and implemented a formal onboarding process to ensure a best-in-class client experience through the transition from sales to operations by collaborating with all stakeholders, defining requirements, and documenting repeatable processes.Technologies: Microsoft Office Suite, Microsoft Dynamics, HubSpot, Constant Contact, Facebook, LinkedIn

Digital Marketing: Led website development, email marketing, and social media marketing functions; managed team with a web developer and social media manager. Employee Training: Developed comprehensive and just-in-time employee training programs to enable senior living community caretakers to receive initial training, procedural updates, and complete skills checks; facilitated employee onboarding, ensuring new hires understood the culture and commitment of the organization.Technologies: Bespoke software developed in-house

Executive Communications: Directly supported the Chief Nursing Officer in strategy development and communication campaigns with more than 3,000 nurses and clinical technicians.Employer Branding: Researched, conducted interviews, and wrote content for internal and external channels, including the “Why I Work Here” Wednesday series for intranet and social media.Crisis Communications: Supported development and delivery of crisis management communications in war room during the Ebola outbreak.Employee Training: Researched, developed, and delivered monthly “Leading Generational Teams,” an 8-hour class, for all newly promoted or hired leaders.Event Management: Planned, produced, and stage-managed CEO town halls across multiple locations within the healthcare system.Digital Strategy: Consulted on new intranet platform selection and led implementation planning, use case development, early adopter training, and internal promotion planning in support of SharePoint online intranet launch.Technologies: Microsoft Office, Bespoke intranet, SharePoint Online, Digital Signage

Internal Communications: Developed content for all internal communications channels, including SharePoint-based intranet, email, digital signage, and print materials for more than 30,000 employees worldwide.Analytics: Reported key performance indicators (content access behavior, viewer demographics, and content engagement metrics) and trend analytics for communication campaigns to stakeholders across business units.Technologies: Microsoft Office, SharePoint, Adobe Creative Suite