Rachel Anderson Email & Phone Number

San Jose, CA

San Jose, CA

San Jose, CA

• Led team and vendors in the planning, design and execution of all internal and consumer-facing print and web collateral
• Provided ongoing design direction for consumer-facing mobile and desktop applications
• Constantly improved content on VirtualPBX.com, optimizing for search engines as well as current and future customers
• Worked closely with Sales and Customer Support to automate customer processes including form submissions, email drip campaigns, newsletters, lead programs, announcements, and templates for ongoing communication
• Managed marketing content calendar, including blog, social media outlets, and press opportunities

San Jose, CA

• Worked closely with Director of Digital Marketing to lead in the planning, design, and execution of all internal and consumer-facing print and web collateral
• Provided branding, direction, and assets for vendors producing applications and promotional materials
• Rewrote and defined company Brand Guidelines; aligning visual assets and clarifying intent
• Redesigned and updated company email templates
• Worked in a team to research, plan, execute, and analyze the restructure of information architecture on VirtualPBX.com

• Strictly followed, but freshly implemented brand style guidelines; motivating riders, dealers and the inside team, while continually supporting and promoting the brand
• Designed posters, retail and event displays, on-bike print pieces, brochures, advertisements, and other physical collateral for Specialized retail locations in the USA
• Designed and developed email newsletters and managed email marketing service lists for USA consumers, USA Retailers, SBCU, Test the Best, Specialized Racing and internal communications, as well as developed email.
• Designed guides, handbooks, flyers, posters, forms, annual Sales and Marketing Guide, presentations, and other materials to support the USA Sales Team and Retailers
• Designed and developed homepage promotions, landing pages, and promotions for Specialized.com USA readership, often to be translated for use in Specialized markets globally
• Updated and audited online products for consumer-facing site in accordance with new product releases

• Continued to provide online store and web design/development support
• Designed advertisements, flyers, direct mail, promotional pieces, and employee resources on a freelance basis

Wausau, WI

• Refreshed design of company website, JXE.com
• Periodically audited and updated company website, intranet, online store, and CRM lists and assignments
• Updated forms, stationary, brochures, and training materials for 15 JX Peterbilt, JX Truck Center and JX Hino locations as well as JX Finance, JX Paclease, and JX Graphics – all under the JX Enterprises' brand
• Designed brochures, event flyers, direct mail, web graphics, and promotional materials
• Executed "Go Green, Go Paperless" program, rewarding customers while reducing company expenses and environmental detriment

Wausau, WI

Drafted multiple design proposals, leading them through rounds of client revisions to ultimately develop (HTML, CSS, PHP, and JS) websites or print collateral for clients on a freelance basis working closely with the Creative Director

Stevens Point, WI

• Worked in a team to develop identities and themes for programs, events, and services led by the Allen Center Cardio Center, Group Fitness, Student Health Promotion Office, and UWSP Intramurals
• Co-developed branding, resources, and promotional materials for UWSP Student Health Center
• Designed and produced window displays, t-shirt graphics, flyers, web graphics, posters, and direct mail

Bfa, Graphic Design, Anthropology

Activities and Societies: -Member: AIGA, Recipient: Portfolio Review Scholarship, Exhibition: Fall 2008 Carlsen Gallery (3D Sculpture).

Graphic Design