Rachel Beran Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

• Build client events and activations via research, relationship management, and vendor management for experiential activations for the Pernod Ricard portfolio of brands such as Jameson, Absolut, Malibu, and The Glenlivet.
• Work with creative and production teams in a cross-functional role to ensure successful implementation of client goals across activations of varying sizes, formats and purposes.
• Manage day-to-day partnership activation efforts including relationship management, onboarding, and reporting.
• Ensure delivery on our partnership commitments by managing the sourcing, purchasing, and tracking of new and existing design items, premiums, and brand assets.
• Serve as a valuable resource to clients by outlining action items and key information for all cross-functional and external meetings, creating recap decks, reconciling budgets, and reporting key event data to client’s.

Atlanta, Georgia, United States

St Louis, Missouri, United States

New York City Metropolitan Area

• Ran and reported earned media, tv highlights, and social text data pulls for end of campaign and valuation recaps, at culture-centric agency, serving the best sports talent, artists, brands & properties in the world.
• Conducted research and assisted with evaluations of new marketing opportunities, sponsorship strategy and portfolio management, brand integration, creative development, measurement and ROI analysis.
• Created in-depth overviews of domestic sports leagues’ finances, demographics, and emerging trends and challenges relevant to Wasserman clients to be used by Wasserman C-Suite executives.
• Assisted in the production of client’s media with sponsored athletes; tracked results and success of social media posts.
• Provided research and data for weekly report to client on the sports and entertainment landscape.
• Supported planning of client’s activations and campaigns for the 2021 MLS All-Star Game and Skills Challenge.

New York, New York, United States & Remote

• Sole account manager independently managing all non-retainer brands using OpenSponsorship, a sports marketing and sports influencer platform, which connects brands to sponsor athletes, sports teams and sports events.
• Supported growth of clients such as FanDuel, Vitamin Shoppe, and Little Caesar’s with 5,000+ athletes across 160 sports, including over 50% of the NFL and NBA.
• Generated new brand leads through 60+ cold calls/day and emails; facilitated over $20,000 worth of brand deals.
• Ran sales pitch and platform demonstrations to encourage brands to use the platform and spend money on athlete deals.
• Collected usage data directly from platform; used this data to inform recommendations on platform improvements.

Bsba, Majors: Marketing, Economics & Strategy | Minor: Psychology, Gpa: 3.71

Education record