Rachel Beran Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

•Build client events and activations via research, relationship management, and vendor management for experiential activations for the Pernod Ricard portfolio of brands such as Jameson, Absolut, Malibu, and The Glenlivet. •Work with creative and production teams in a cross-functional role to ensure successful implementation of client goals across activations of varying sizes, formats and purposes. •Manage day-to-day partnership activation efforts including relationship management, onboarding, and reporting.•Ensure delivery on our partnership commitments by managing the sourcing, purchasing, and tracking of new and existing design items, premiums, and brand assets.•Serve as a valuable resource to clients by outlining action items and key information for all cross-functional and external meetings, creating recap decks, reconciling budgets, and reporting key event data to client’s internal system.

Atlanta, Georgia, United States

St Louis, Missouri, United States

New York City Metropolitan Area

•Ran and reported earned media, tv highlights, and social text data pulls for end of campaign and valuation recaps, at culture-centric agency, serving the best sports talent, artists, brands & properties in the world. •Conducted research and assisted with evaluations of new marketing opportunities, sponsorship strategy and portfolio management, brand integration, creative development, measurement and ROI analysis.•Created in-depth overviews of domestic sports leagues’ finances, demographics, and emerging trends and challenges relevant to Wasserman clients to be used by Wasserman C-Suite executives. •Assisted in the production of client’s media with sponsored athletes; tracked results and success of social media posts.•Provided research and data for weekly report to client on the sports and entertainment landscape.•Supported planning of client’s activations and campaigns for the 2021 MLS All-Star Game and Skills Challenge.

New York, New York, United States & Remote

•Sole account manager independently managing all non-retainer brands using OpenSponsorship, a sports marketing and sports influencer platform, which connects brands to sponsor athletes, sports teams and sports events.•Supported growth of clients such as FanDuel, Vitamin Shoppe, and Little Caesar’s with 5,000+ athletes across 160 sports, including over 50% of the NFL and NBA.•Generated new brand leads through 60+ cold calls/day and emails; facilitated over $20,000 worth of brand deals. •Ran sales pitch and platform demonstrations to encourage brands to use the platform and spend money on athlete deals.•Collected usage data directly from platform; used this data to inform recommendations on platform improvements.

Bsba, Majors: Marketing, Economics & Strategy | Minor: Psychology, Gpa: 3.71

Education record