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I am an entrepreneurial and accomplished Sales/GTM and Customer success leader with 20+ years dedicated to growing and scaling world-class, high-growth businesses. Strategic and hands-on leader with experience scaling organizations to 600+ team members and revenues from <$1 million to $200+ million. Exceptional driver of growth with a proven track record of building truly "customer-obsessed" teams.Key strengths:- GTM/Sales leadership - consistent QoQ growth- Scaling start-up and growth businesses without compromising entrepreneurial culture- P&L Management with a consistent track record of exceeding revenue and EBITDA targets- Client relationship management at all levels and functional areas including the C-Suite- Identifying opportunities for new revenue streams and partnership opportunities- Global expansion, leadership, and growth
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PresidentRoyalton AssociatesNew York, Ny, Us -
Gm North AmericaMoengage Jun 2023 - PresentSan Francisco, California, UsBuilding the North America business for MoEngage with a fabulous team, awesome clients, and the best tech I've had the pleasure of selling. MoEngage is the leading global provider of customer engagement solutions, powering digital messaging across 12+ channels for the world's most innovative brands from SMBs to enterprises and across almost every vertical. If you are frustrated with your legacy provider (high costs, clunky/disjointed tech, non-realtime, poor customer service...), let's talk! -
ExpertPrimary Venture Partners Jun 2024 - PresentNew York, New York, UsAs an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more. -
Chief Revenue Officer (Cro)Cordial 2021 - Jan 2023San Diego, Ca, UsResponsible for leading all revenue teams including Sales, Client Success, and Partnerships/BD.- 72% ARR growth in first 4 quarters as CRO- Secured $50M in Series C funding after 6 consecutive quarters of exceeding revenue expectations- Led strategic shift to the enterprise from mid-market - closed largest new business and upsells in company history increasing average ACV by over 100%- Doubled the size of new business Sales and CS teams -
Svp, Digital Strategy (Member Of Elt)Vericast 2018 - 2019San Antonio, Texas, UsPromoted to lead digital strategy/transformation for Harland Clarke (now Vericast). Harland Clarke delivers payment and marketing solutions to 8,500+ of the nation’s leading financial institutions.Key Accomplishments:- Successfully re-energized team resulting in 2x sales in digital advertising- Led team that grew pipeline for digital solutions by over 5x- Exceeded revenue targets while also leading a 60+ person delivery team -
Vp Product, Email Solutions (Member Of Elt)Vericast 2016 - 2018San Antonio, Texas, UsValassis Digital (now Vericast) is the leader in intelligent media delivery with a rich history in delivering results with traditional media. I was hired through my Consultancy by the CEO (former Experian) to build the strategy and plan for a profitable email marketing solution. Asked to take on a full-time role leading email business in 2016.Key Accomplishments:- Reimagined product offering and led efforts that resulted in revenue growth of over 300% in the first year- Evaluated several potential deals with M&A team, and played key role in the acquisitions of RetailMeNot and MaxPoint
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PresidentRoyalton Associates 2014 - Oct 2018I started Royalton to help companies exceed their goals. I have done full and part-time projects and two of my projects have led to my most recent role at Vericast and Cordial.Delivered results in the areas of digital transformation, interim/fractional executive leadership, geographic expansion, business model definition, and scaling. Sample list of clients: Cordial, Experian, Progrexion, RetailMeNot, and Vericast.- Generated 7-figure/year savings through effective vendor reviews and vendor management- Helped clients obtain product-market fit, leading to significant growth and business stability- Hired by former C-level execs from my previous companies- 2 client engagements led to eventual full-time roles (Vericast and Cordial)http://www.royaltonassociates.com
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Svp Client SuccessPersado 2013 - 2014New York, New York, UsLed global Client Success team for start-up Enterprise SaaS business. Persado has an AI platform that generates optimized marketing language for the world's top brands like Verizon and American Express.Key Accomplishments:- Broadened the company's vertical approach to retail/e-commerce, significantly increasing TAM- Conceptualized and brought to market a new product aimed specifically at high-volume email marketers (flagship product)- Brought in company's first revenue-generating partnerships with email service providers -
Ceo, Alchemy SocialExperian 2011 - 2013Costa Mesa, Ca, UsTasked by Experian's global CEO to lead and grow a global, London-based business we had acquired. Alchemy was a pioneer in Facebook ads/social media marketing.Key accomplishments:- Grew business by triple-digits in first 2 quarters- Built global sales team from the ground up- Secured Facebook Strategic Preferred Marketing Developer distinction -
General Manager And Svp, Experian Cheetahmail / Global Product LeaderExperian 2002 - 2011Costa Mesa, Ca, UsEnterprise service-enabled SaaS - ICP: Upper mid-market to large enterprise- ACV: $50k - $10,000,000- Clients: American Express, Citi, Lowe's, Victoria's Secret, Hilton HotelsHired as VP, Client Success in 2002 for CheetahMail when the company was a 40-person startup. Played critical role in successful exit to Experian in 2004 and was promoted to SVP and then GM responsible for scaling a >$10M business to $200M+ over the next 7 years. **Sustained margin while growing revenue, and exceeded revenue and profit expectations every quarter and every year.**- Delivered YoY profitable sales growth with limited capital injections, outpacing bottom-line industry benchmarks and unprecedented EBITDA margins of over 40%- Recognized among Experian’s top-performing sales leaders with Elite Performance Award for surpassing revenue and EBITDA targets for eight consecutive years- Functioned as lead architect to build best-in-class client success organization, scaling from >20 to 300+- Appointed to company’s first global product leadership role, steering new development and market entry strategy across five regions and 14 countries
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Vp, Client SuccessClickaction 2000 - 2002ClickAction was a leading ESP (Email Services Provider, later acquired by Yesmail). -
Senior Manager, Client Success / Sr. Sales ExecutiveIgn Entertainment 1998 - 2000Los Angeles, UsQuota-carrying sales exec and head of client success for all strategic/$1M+ accounts. Hired and mentored by Tim Armstrong.
Rachel Bergman Skills
Rachel Bergman Education Details
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The Johns Hopkins UniversityInternational Relations
Frequently Asked Questions about Rachel Bergman
What company does Rachel Bergman work for?
Rachel Bergman works for Royalton Associates
What is Rachel Bergman's role at the current company?
Rachel Bergman's current role is President.
What is Rachel Bergman's email address?
Rachel Bergman's email address is rb****@****ial.com
What is Rachel Bergman's direct phone number?
Rachel Bergman's direct phone number is +164622*****
What schools did Rachel Bergman attend?
Rachel Bergman attended The Johns Hopkins University.
What skills is Rachel Bergman known for?
Rachel Bergman has skills like Email Marketing, Strategy, Digital Strategy, Customer Acquisition, Digital Marketing, Multi Channel Marketing, Database Marketing, Analytics, Start Ups, Online Advertising, Marketing Strategy, Management.
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