Rachel Bruning Email & Phone Number

- Managed the relationship between Rally Health and BCBSSC. - Presented account specific information to clients; provided promotional supportand marketing materials; gave training to accounts prior to launching new products. - Monitored market to recognize market trends, competitor strategies and outlook,unmet customer needs, and other issues that impact marketing. - Worked with the product development process to include market surveillance,market testing, pricing strategy, naming selection, launch initiatives, quality controlmeasures, and promotional initiatives. - Managed multiple projects which involved the coordination of benefit set up, eligibilityfeeds, process improvements, coordination of deadlines, launch tracking, etc.- Responsible for third party monthly invoicing, tracking, and reporting. - Coordinated internal product development marketing updates.

Orlando, Florida, United States

Brands: Craft Homes & Century Homes - Developed a comprehensive and strategic marketing plan including brand relaunchof website and communication initiatives that increased user engagement.- Maintained website development and updates. - Created social media strategy and implementation.- Assisted in developing promotional programs to grow sales and build brand equity. - Managed the creation of all marketing collateral and sales support tools. - Established and used KPI’s to develop marketing solutions across all platforms. - Discovered and leveraged customer insights to create a better user experience. - Managed the relationships with vendors, partners, and executive management to ensure alignment on digital priorities, communication strategies, and the successful execution of projects. - Executed integrated online/offline search engine marketing, advertising, and othercampaigns to generate demand and sales leads. - Presented to key stakeholders to ensure alignment on communication strategies.- Managed public relations efforts, securing positive coverage in industry publications and enhancingcompany reputation for Craft Homes & Century Homes brands.

Orlando, Florida, United States

- Drove marketing initiatives to increase product visibility and market performance.- Performed market research and competitive analysis to effectively communicate.- Created content for the company blog and direct mail campaigns.

Columbia, South Carolina, United States

- Managed client relationships, ensuring timely communication and effective project execution.- Assisted in new business development efforts by conducting industry research and presenting proposals to potential clients.

Greenville-Spartanburg-Anderson, South Carolina Area

- Worked in CMS to create better navigation for vertical markets. - Prepared marketing reports and trackers for product performance.

Greenville-Spartanburg-Anderson, South Carolina Area

- Updated the company’s website through content generation and art direction.- Evaluated social media channels to expand online presence.- Created marketing materials and collateral adhering to company brand guidelines. - Assisted in video production tasks to create visually appealing content for promotional purposes.

Bachelor Of Science - Bs, Graphic Communications

Master'S Degree - Strategic Communications, Mps

Public Relations, Marketing Management, Content Development & Implementation

Certificate Of Graduate Study - Marketing Analytics, Cma

Certified to translate data into meaningful insights to address fundamental marketing challenges, specifically in the areas of: - Customer.