Rachel Callender Email & Phone Number

St Paul, Minnesota, United States

My commitment is to lead an expanding global MLR team in the Medical Products Division. My goal is to maximize the effectiveness and efficiency of the MLR process while managing exposure to risk. I am fortunate to have an MLR Steering Committee to lean on for support, while being the primary contact for functional leaders (marketing, marcom, legal, regulatory, medical, etc.) involved in the MLR process. I’m excited to work with some great teams to maximize the output of promotional materials in a timely manner while balancing quantity and quality!

St Paul, Minnesota, United States

Manage the MLR (Medical, Legal, Regulatory) approval process and system for the Medical Products division.

United States

In this role, I manage all tasks relevant to training and onboarding new team members along with ensuring continuous process improvement. I monitor MLR review system for medical device section. I efficiently mentor document coordinators team and oversee uploading and routing process relevant to approval of ads and promotional materials. I steer management of operations of project managers as well as identify and analyze client requirements for design projects.• Launched Veeva PromoMats MLR system and trained 300+ new users along with ensuring complete adherence to more than five advertising and promotional SOPs.• Directed MLR review team of six members, maximizing team growth to 200% in only period of two years and supporting 300 global clients.• Exceeded goal team bill rate for MLR review team.• Accomplished collective team routing figures of 10K projects per year.• Performed quarterly audits to ensure quality for 25 user's routing materials.• Mentored and guided team of project managers, while meeting goal bill rate.• Headed launch of project management tool; RoboHead for parent team of 40+ users.• Represented as traffic manager for team of 15 designers.

Mendota Heights, Mn

In this tenure, I supervised both upstream and downstream marketing operations related to the safety testing services of medical devices. I led the development and implementation of marketing plans, while improvising as per evolving industry trends. I employed commencement of educational events for customers, FDA, and other regulatory bodies regarding testing methods and requirements. I played an integral part in creating, updating, and managing editorial calendar.• Tracked, analyzed, and interpreted campaign results to devise future course of action.• Produced wide range of marketing assets, such as email campaigns, blogs, videos, landing pages, as well as paid advertisements.

Greater Minneapolis-St. Paul Area

In this job role, I developed and deployed measurable, multi-channel communications strategies/campaigns to ensure the global commercialization of solutions. I efficiently drafted campaign briefs with marketing counterparts to accomplish set goals. I proactively assisted the manager in global product positioning, naming, messaging, and creative content development. I directed the completion of diverse projects within budgetary constraints along with executing effective cost-optimization measures. I headed the establishment and tracking of metrics for launched campaigns and products. I fostered consistent collaboration with diverse teams to ensure timely implementation of product launches/campaigns, execution of marketing strategies, and best practices. I collaborated with external agencies and vendors to meet expectations and requirements.• Created integrated marketing communications plan based on integrated marketing business plan provided through up and downstream marketing.• Directed rebranding process from St. Jude Medical to Abbott associated with heart failure and cardiac rhythm management promotional materials, while serving as brand ambassador.• Developed content and managed design for promotional materials, including Eblasts, brochures, iPDF's, web pages, videos, presentations, digital ads, GIFs, and applications.• Facilitated public affairs team in developing social media posts and press releases.• Launched diverse range of medical device products such as Pioneer, Leader, as well as Iteration.• Coordinated with international partners to leverage US and global content.• Updated internal playbook on quarterly basis and supported tradeshows for heart failure and cardiac rhythm management.

St Paul, Minnesota, United States

In this job role, I directed budget operations and team of eight global traffic coordinators and specialists holding complete responsibility of streamlining projects workflow through MarCom, creative services, reviews, approval processes, final distributions, and archival. I supervised asset distribution process, including inventory, print-on-demand, translations, and other channels as per requirements. I headed pre-and post-launch operations of Zinc MLR system, including pre-emptive system validation and training material creation.• Introduced and managed online ads and promo storefronts for internal clients encompassing 10K+ materials.• Served as internal trainer for global communications associated with new or existing tools, platforms, and systems to enhance operational efficiency.• Managed user access and training for 100 users within three years along with conducting project audits prior to final approval.

Greater Minneapolis-St. Paul Area

In this job role, I was responsible for executing comprehensive communication campaigns tailored to the commercialization communication needs of our global brand. I collaborated with communications colleagues who represented Marketing Communications for global up and downstream Marketing, Digital, Events, PR, Internal Communications, Brand and Creative Services. I collaborated with external agencies and vendors to meet expectations and requirements.-Executed multi-channel communications campaigns to support the commercialization of solutions globally. -Responsible for delivery of the campaign management process from kickoff to completion.-Collaborated closely with peers in Marketing Communications, Digital, Brand, Events, Creative Services, Public Relations, Internal Communications and Marketing to align on campaign deliverables, process, best practices and efficiencies. -Ensured that all content is taken through proper Regulatory, Quality and Legal reviews in compliance with the Standard Operating Procedure (SOP) for Marketing Communications. - Collaborated with the Events organization, participate in congress/convention execution for larger events, which feature products that are covered in assigned campaigns.

St. Paul, Mn

Responsible for executing comprehensive communication campaigns tailored to the commercialization communication needs of our global brand. Collaborates with communications colleagues who represent Marketing Communications for different downstream geographies, up and downstream Marketing, Digital, Events, PR, Internal Communications, Brand and Creative Services. Responsible for supervising vendors for specific projects. -Execute multi-channel communications campaigns to support the commercialization of solutions globally. -Responsible for delivery of the campaign management process from kickoff to completion.-Collaborate closely with peers in Marketing Communications, Digital, Brand, Events, Creative Services, Public Relations, Internal Communications and Marketing to align on campaign deliverables, process, best practices and efficiencies. -Ensure that all content is taken through proper Regulatory, Quality and Legal reviews in compliance with the Standard Operating Procedure (SOP) for Marketing Communications. - Collaborate with the Events organization, participate in congress/convention execution for larger events, which feature products that are covered in assigned campaigns.

Minnetonka, Minnesota, United States

Effectively managed the project scheduling and production flow of global advertising and promotional materials for internal and external communications, corporate and marketing literature, including the ECO approval, print production, inventory fulfillment, and translations.

Eagan, Minnesota, United States

In this role, I was responsible submissions and payments of semi-monthly, monthly, and quarterly sales tax returns and amendments for all required taxing authorities. I ensured accuracy for the posting of all sales, return, and trade invoices with correct sales tax. I created sales tax quotes. Assisted accounts receivables with the collection of sales tax exemption certificates at the time of new customer set up. I owned the collection and maintenance of tax exempt records for all applicable customers.