Rachel Danber Email & Phone Number

Milwaukee, Wisconsin, United States

-Execute all phases of B2B and B2C email marketing campaigns through building and launching emails utilizing HTML, creating target segments and customer journeys, & performing A/B testing leveraging Microsoft Dynamics 365-Analyze & report on KPI and A/B test performance, advising on areas of growth and optimization-Develop landing pages and forms for lead-generation applying HTML code and platform knowledge-Optimize & scale implementation of automated nurture and drip… Show more -Execute all phases of B2B and B2C email marketing campaigns through building and launching emails utilizing HTML, creating target segments and customer journeys, & performing A/B testing leveraging Microsoft Dynamics 365-Analyze & report on KPI and A/B test performance, advising on areas of growth and optimization-Develop landing pages and forms for lead-generation applying HTML code and platform knowledge-Optimize & scale implementation of automated nurture and drip campaigns-Perform research on lead scoring models, applying strategy and best practices to enhance lead lifecycle & user experience-Integrate design, content, and brand strategy into email strategy-Strategize on campaigns with Marketing team Show less

Hartland, Wisconsin, United States

-Analyzed & reported on multiple B2B clients' ongoing social media, email marketing and website KPI performance utilizing HubSpot and Google Analytics-Evaluated and improved SEO/SEM strategies & keyword research, increasing site traffic by 25%-Streamlined website launch projects, coordinating on-page SEO, partner communications, and page proofing-Strategized email design and A/B testing, improving click-through rate performance by 14% -Executed client website updates & social… Show more -Analyzed & reported on multiple B2B clients' ongoing social media, email marketing and website KPI performance utilizing HubSpot and Google Analytics-Evaluated and improved SEO/SEM strategies & keyword research, increasing site traffic by 25%-Streamlined website launch projects, coordinating on-page SEO, partner communications, and page proofing-Strategized email design and A/B testing, improving click-through rate performance by 14% -Executed client website updates & social media calendars on Facebook, LinkedIn, Twitter, and YouTube-Conducted industry & competitive research to better reach digital marketing goals Show less

Milwaukee, Wisconsin, United States

-Created digital marketing and email reports, media lists, SEO strategy, and other supportive marketing deliverables-Strategized social media content on Facebook, LinkedIn, and Twitter, developed and coordinated graphic creation, and reported ongoing KPI performance for multiple B2B clients-Conducted project management support and comprehensive research on clients' industries and competitors-Supported new business initiatives and integrated marketing communication plans

Oshkosh, Wisconsin, United States

-Managed and created social media content in English & Spanish for the Sustainability Institute for Regional Transformations (SIRT) accounts while tracking engagement-Constructed creative educational digital marketing materials regarding sustainability, campus events, and relevant world-news utilizing Canva, increasing traffic to social media accounts by 65% -Met with social media team to strategize a content calendar on a weekly basis for effective reach

Milwaukee, Wisconsin, United States

-Developed marketing skills through market segmentation, journey mapping, & social media post strategizing-Collaborated with team members serving as a leader to make digital advertisements appropriate for client needs-Networked with professionals in the Milwaukee and surrounding areas & completed project deadlines weekly

Spanish Minor Completion, Spanish Language

Study abroad experience

Bachelor Of Business Administration - Bba, Marketing Major | Spanish Minor | Digital Marketing Emphasis

Activities and Societies: Vice President- International Business Club | Member- Marketing & Sales Club | Graduated Cum Laude with High.