As founder and principal of The ZAP Group, Rachel Schwartz is more than an “idea-smith,” she’s an innovator with the extraordinary ability to implement ideas into action. With more than 20 years of experience partnering with global companies to accomplish their branding, advertising, and marketing goals, Rachel is obsessed with the notion of sharing her wealth of knowledge and same best practices with smaller businesses. Her focus is on local, community-based, B2C businesses, helping them to surpass their most aggressive business goals with a bold and insightful approach to sales and marketing. Rachel’s ability to listen, matter-of-fact manner, unbridled enthusiasm, humor, and energy are at the forefront of her identity and professional appeal. These traits, together with her outside of the box thinking and strategic execution capabilities are both refreshing and the secret sauce that fuels her client’s success. The ZAP Group embraces the essence of Rachel’s favorite quote by Albert Einstein, creativity is intelligence having fun. Rachel and The ZAP Group look forward to putting their best and brightest ideas to work.