Rachel Farmer Email & Phone Number

South Carolina, United States

Glendale, California, Us

I turn strategy into practice, working with stations and brands within the ABC Owned Television Station Group to operationalize good ideas so we can evolve, grow and succeed as modern storytellers. - Develop and oversee operational best practices for content teams, including accountable production timelines and delivery workflows.- Work with marketing and PR leaders on strategic deployment plans for major content initiatives.- Partner with technology teams on new product experiences for audiences and content creators. - Serve as a brand touch point on company-wide synergy opportunities. I'm a newsie at heart and truly believe that all great stories start local.

Burbank, California, Us

Burbank, California, Us

Manage production of high-impact daily editorial content and help develop long-term content strategy for news and original digital projects and the workflows required to make them happen.

Burbank, California, Us

Manage digital content and short-form video creation and strategy for the for the eight ABC-owned television stations around the United States. Our bi-coastal editorial team covers trending stories, breaking news and major tentpole events around the country. Our team teal is also responsible for ideating and creating branded digital content for premium clients on both local and national audiences.

Burbank, California, Us

• Source, report and produce original stories for the digital properties of the eight ABC-owned television stations around the United States, including major markets like New York, Chicago, Los Angeles and San Francisco.• Find and aggregate "viral" stories from around the Internet.• Assist local stations with breaking and developing news coverage.

Us

• Trained staff on utilization and integration of digital platforms in news gathering process and newscasts.• Developed engagement strategies for Facebook, Instagram, Google+, Twitter and Vine.• Made coverage decisions for the digital properties of a major market television station.• Supervised digital producers to ensure quality and accuracy in online news coverage.• Produced dynamic content for digital platforms, including articles, videos and photo galleries.

Us

• Produced content for multiple digital platforms. Tasks included: Writing, copy editing, creating dynamic headlines, video editing and promoting content on social platforms.• Utilized social media platforms to distribute and gather information during breaking news situations, develop stories and build “buzz” for stories.• Helped train on-air, production and managerial staff on best ways to utilize social media.• Coordinated efficient communication between production, reporting and digital staff to ensure accuracy and thoroughness of coverage under intense deadline pressures.

Us

Helped facilitate information flow between assignment desk, reporters and producers and generated story ideas and assisted in story development through research and establishing contacts.

Maintain police blotter by running checks on police crime logs for San Mateo and surrounding areas.

Developed, researched and wrote up to three stories per week and assisted in breaking news coverage.

B.A., Communication

Education record