Rachel Durno Email & Phone Number

New York, Ny, Us

Norwalk, Connecticut, United States

New York, United States

• Conceptualize email content based on market and brand performance by partnering with merchandising teams to identify top incoming styles and revenue drivers.• Provide briefs to creative and copy teams that outline concepts for upcoming month’s campaigns.• Utilize Zeta Marketing Platform to build out email campaigns; ensuring creative, copy and legal disclaimers are correct.• Facilitate proofing approvals for all campaigns from creative, copy and ecommerce teams and approved audience counts received from Zeta.• Analyze performance both weekly and monthly in Google Analytics and vendor platforms to understand demand and KPI performance. • Take learnings from campaign performance and implement updates and testing strategies to increase KPIs, like open rate, click through rate, conversion and revenue.• Monitor triggered and transactional campaign deployment and updates.• Partner with vendor, Zeta Global to enhance and increase customer audience using customer behaviors found within the company and industry.

White Plains, New York

• Coordinate onboarding process – input paperwork and employees into database and handle confidential documentation.• Training employees on point-of-sale operations – register training, cash handling• Manage employee schedules and brand calendars.• Coordinate with corporate office to ensure company compliance standards. • Monitor employee productivity by generating reports on sales figures.• Generate data analysis for sales goals.• Ensure that all operations tasks are completed on time and efficiently. o Tasks include; store schedule, close out payroll, transfers/resolving transfer discrepancies, shipment receiving, MOS (mark out of stock), back of house and salesfloor cleanliness/organization, store task compliance checklists. • Oversee all Asset Protection protocols, such as; employee training on proper procedures, proper paperwork and filing procedures running store inventory. o Train new hires on salesfloor AP best practices, such as; ORC training, recovery statement and how to report potential theft.• COVID-19 Training • Participated in online learning modules • Run the sales floor while monitoring zone coverage to drive sales and maintain customer focus• Provides a clear sense of direction for sales associates through chat ins and coaching conversations. • Setting all new displays and collections on the floor monthly; ensuring it is in line with company standards and directives. • Ensuring that store standards are continuously being maintained on a daily and hourly basis. • Executing visual updates and tasks according to sell- through or underperforming styles.

White Plains, New York

White Plains, New York

• Work to hit personal sales goals based on overall sales projections by month.• Responsible for opening/closing the store, bank deposits, paperwork, checking in shipment and maintaining store standards.• Work with high profile clients to build their wardrobes and provide them with suggestions and support.• Suggest additional merchandise selections and opportunities based on customer information and feedback.

At Aerie, I consistently demonstrate the AEO Customer First selling standards in order to deliver a positive customer experience and achieve daily sales goals.Drive AE brand loyalty through being knowledgeable about all AEO loyalty programs and consistently informing customers of each program.Leverage company tools and technology to confidently provide the customer with product knowledge which will enhance customer engagement and maximize sales.Consistently provide support to fellow employees through sharing of knowledge, helping to complete tasks and/or assisting in customer interactions.Outfit the customer by suggesting key looks and incorporating latest trends and current promotions based on the customer’s individual style.Promote awareness and growth of the AEO and aerie brands by introducing customers to additional brand channels.Perform register POS transactions quickly and accurately in accordance with established cash control procedures and customer service guidelines.Ensure return merchandise is restocked to the correct product location on the sales floor; all damaged and defective merchandise is properly labeled and placed in appropriate area at the end of each shift.Maintain company brand standards of neat, clean and organized sales floor, cash wrap, fitting room and stockroom to ensure the store environment is safe and presentable for employees and customers.Execute efficient and effective handling of all merchandise from shipment processing, floorsets, markdown optimization and replenishment systems while maintaining backroom Standard Operating Procedures (SOP).Proactively resolve customer concerns in a manner consistent with company policy, and with customer satisfaction in mind; partner with store leadership team on elevated customer issues.

White Plains, New York

White Plains, New York

Selling Effectiveness:Consistently execute to the selling modelMeet selling goals/expectations during scheduled shiftsBuild highly satisfied and loyal customer base through engagement, conversion and capturing customer phone and e-mailTelling The Brand Story:Support replenishment activities that keep the store full and abundantAssist with floorsets, window changes, visual presentations, signage placement, etc. as directedOperational Excellence:Abide by policies and procedures as directedAbide by Loss Prevention and safety messages in daily operations

• Assisted in customer relations • Assisted in creating new orders for vendors • Put together look books for new season• Packaged and sent swatch orders to vendors

Zanzibar, Africa

• Met with entrepreneurs to help with marketing and bringing products to the U.S.• Made business plans, social media pages and company website to maximize customer outreach• 11-week preparation course prior to departure