Rachel Croft Email and Phone Number

PADI® (Professional Association of Diving Instructors®) is the world’s largest diver organization with a global network of more than 6,750 dive centers and resorts and 137,000 professional members worldwide. Issuing more than 1 million certifications each year, PADI enables people around the world to seek adventure and save the ocean through underwater education, life-changing experiences and travel. For over 50 years, PADI is undeniably The Way the World Learns to Dive®, maintaining its high standards for dive training, safety and customer service, monitored for worldwide consistency and quality. With a longstanding commitment to environmental conservation, PADI is leading the way for millions of people to actively explore, steward and protect the ocean through its course offerings and partnerships with like-minded, mission-driven organizations. PADI embodies a global commitment to ocean health with its mission to create a billion torchbearers to explore and protect the ocean. Seek Adventure. Save the Ocean.SM

ForgeRock - Modern Identity for Everyone and Every Thing.Connect, protect, and manage the digital identities of people and their things. From identity-driven security to delightful experiences, we help large organizations deepen relationships with their consumers and improve the productivity of their workforce with the industry's most modern, complete and trusted identity platform.

Founded in 1726, Château de Pommard is one of the most iconic and visited wine estates in Burgundy, France. My role as Marketing Director was to create and launch the new brand and develop consumer and trade campaigns to drive measurable results across the business. In this role, I was responsible for the global marketing strategy, owning the complete customer journey - from building brand awareness, acquiring new customers, to converting customers into advocates and growing lifetime value. As a member of the Executive team and managing a Marketing team of five, key responsibilities included:- Conceived and launched a new luxury brand for a 300-year-old Burgundy wine estate- Annual marketing strategy, budget and international team management (France, UK and US)- Integrated quarterly campaigns generating 1M EUR in Field Sales won opportunities- Destination demand generation campaigns driving 28K annual wine experience visitors and 3M EUR in wine sales- Strategic partnerships management, tourism and hospitality, referring 20% of annual visitors- Marketing automation programs, CRM and database management- Website, ecommerce and blog launch and optimisation- Wine and visitor experience product management (pricing, promotions, packaging, placement)- Communications strategy, securing media coverage across wine, travel and lifestyle publications - Event Marketing for a music festival (Rootstock 2017 / 18) and consumer / trade wine events- Content strategy covering online (social media, paid digital and blog) and offline (wine book)

Getty Images is the world’s leader in visual communication, with over 170 million assets available through its premium content site www.gettyimages.com and its leading stock content site www.istock.com. As Strategic Partnerships Manager I managed digital marketing partnerships at a global level across the Getty Images & iStock by Getty Images properties. Key responsibilities included:- Collaborated with the global Business Development team to bring a marketing perspective to large scale product deals within the creative, tech and SMB space.- Constructed and executed co-marketing partner campaigns across the agreed online media. Key partners included Skillshare, WeTransfer, Animoto, Squarespace, GoDaddy, Slidely. - Management of top tier Affiliate partnerships within the creative space, utilising cost per acquisition economics, including: FreeImages, Vecteezy, Creative Bloq, Vector.me- Generated 20M unique visitors and 2M USD in online sales through Strategic Partnerships annually- Responsible for all Strategic Partners planning, budgeting and reporting

Working within the digital marketing team, executing across Getty Images & iStock by Getty Images properties to drive incremental traffic, revenue and new customer acquisition via digital paid media channels. Responsible for the global Affiliate Partnerships programs, managing networks (LinkConnector, Webgains, LinkShare) in the US & EMEA, a team of two Marketing Executives based in London and Seattle and digital agencies (All Inclusive Media and Bdot) in Canada.

- Strategy and execution of digital acquisition marketing channels: SEM, SEO, Display, Affiliate, Social & Referral- Management of the quarterly consumer promotions plan- Brand partnerships management, including; Bounty, Co-operative, Telegraph, Orange and Nescafe.- Supported the Managing Director in sourcing and securing new business partnership opportunities- Creation and execution of offline direct mail, print media campaigns and events

Part of the Axel Springer and United Internet Groups, Awin is a global affiliate network. With ShareASale, the Awin group is comprised of 15 offices worldwide, 1,000 employees, over 100,000 contributing publishers and 13,000 advertisers, connecting customers with brands in over 180 countries around the globe.

This was an unpaid internship within the Factual department of the BBC, based in White City. A truly enriching experience where I embraced the opportunity to learn from industry leading documentary Directors, Producers, Researchers and Editors.Highlights included:•Supporting the film crew on location at the pilot of a nature documentary•Acting as a runner on set at the live recordings of the Culture Show•Assisting with production of a documentary about the 2012 London Olympics•Attending numerous workshops, including; ‘sensitive documentary making’