Rachel Mueh Email & Phone Number

As the strategic leader across the organization on digital strategy, lead multiple teams to create digital experiences across AARP.org and mobile apps. Champion user-focused data driven product improvements in an Agile product lifecycle from concept through launch; Prioritize product development initiatives and own the Digital Product Roadmap including mobile applications. Responsible for user experience across AARP.org from requirements acquisition, outline creation, wireframe development, collaborate in development of AARP information architecture, visual design, style guide, taxonomy, and usability test plan and acceptance criteria definition; matrix manage team of developers for all stages of development.

Responsible for analyzing, identifying and driving continued site improvements to enhance all aspects of the customer experience in areas such as analytics, video, search, navigation, clarity of design.Responsible for UX roadmap; Prioritize user experience user stories for Search, SEO, Community Platform, CMS, Video, SiteCatalyst.Work closely with internal teams (development, design, marketing, client management), vendors, and management to execute on the product roadmap.Responsible for product specifications including requirements, outline creation, wireframe development, visual design, taxonomy, and acceptance criteria definition; matrix manage team of Web Developers for all stages of development.

Led CMS product development and manage all aspects of product lifecycle from conception to deployment for AARP.org CMS platform.Prioritize & drive product requirements & future enhancements in close collaboration with editorial, engineering, operations, and business units.Manage AARP web production team (developers, design team, QA resources) to deliver high quality projects on time and budget; manage resource allocation, define tasks, and implement project using Scrum development methodology.Produced and conducted training for CMS usersIntegration of Web analytics

Web Transformation team to overhaul AARP site. Managed procurement and implementation of Content Management System, Site redesign, web analytics (Omniture), web product offerings such as Pandora

Managed buildout of Marketing Datawarehouse for AARP data and Provider data. This included managing feeds for over 70 providers into the warehouse as well as vendor relations.

Responsible for documenting and managing the APIs offered to the various providers and partners. Launched 3rd party vendor integration to AARP APIs.Managed various projects in the PMO. Utilized SUMMIT and Rational methodologies.Integrated the data between AARP and datawarehouse vendors. Strategically prioritized database related projects. Completed strategic projects to improve the efficiency of the datawarehouse.

Armonk, New York, Ny, Us

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Executive Education Women'S Leadership Program

M.S., It And Telecommunications

B.S, Accounting, Management Science And Statistics