Rachel A. Geraci, Csm Email & Phone Number

Cleveland, Oh, Us

New York City Metropolitan Area

New York, United States

Senior Project Manager, specifically focused on Central Intelligence & Data Analytics and eCommerce revenue initiatives. Managed product teams consisting of both internal and external stakeholders, including vendors, contractors, and cross-functional teams (engineering, design, sales, and marketing), to develop & execute product strategies and ensure collaboration with effective communication. Created and executed project and product plans, including timelines, requirements, user stories, use cases, milestones, budgets, risk management, and quality control plans, to ensure project success. Identified and managed project risks and issues, proactively addressing them to minimize impact on project outcomes. Led change management initiatives, ensuring that all stakeholders are informed and engaged throughout the change process, and that project deliverables are successfully integrated into business operations.Analyzed product performance data and used insights to drive continuous improvement and product innovation.

New York City Metropolitan Area

New York, New York

Oversaw and managed multiple departments within the E-Commerce/Director to Consumer Business Unit (Technology, Marketing & Brand, Logistics, Operations, and Product Design & Merchandising). Achieved $6M in eCommerce revenue (300% YoY Growth) in 2020. Managed BU P&L, budgets, targets and revenue forecasts (representing 98% of top line revenue) across all target markets. Lead a complete eCommerce (subscription-based) overhaul, including new fulfillment integrations; checkout & onboarding optimization; website architecture re-design; SEO optimization – title tags, meta tags and back-linking strategyCrafted robust Customer Journey Maps, leveraging multiple data sources to identify & target Epicured’s key demographic with relevant content and timely marketing communications. Created a responsive, agile, cross-functional culture that communicated a clear and compelling vision across all levels and functions, effectively using data & analytics to present a fact-based case to support initiatives and define KPI’s.2.7 YoY growth+300% increase in conversion rate+55% increase in Average Order Value+4x CAC to LTV -40% decrease in cancelation rate+75% increase in Organic TrafficReduced paid CAC (all in) ($166.61-$123.81)

New York, New York

Oversaw all day-to-day product related technology development, initiative management, business and fulfillment operations.Responsible for communicating directly with the CEO in a cross-functional capacity on departmental progress, budget, and punctual mitigation of risks or escalation of issues impeding advancement across DTC business lines and fulfillment.Responsible for developing and executing strategic direction, constantly improving company internal functions, optimizing business operations across multiple departments, and IT processes and infrastructure in relation to Corporate KPI’s and financial targets.Identify, exploit opportunities for growth, and eliminate barriers to implementation, future-proofing business through the efficient development, recruitment, and deployment of talent. Worked closely with Sales and Marketing to impact rate across all channels as well as close/implement key strategic opportunities (integrated all data points into HubSpot (CRM hub)) and partnerships that expanded reach into new markets.

Greater New York City Area

Led the transformation of product ideas from beginning stages into actionable concepts, timelines, and project plans while maintaining all financial implications, operational needs, and the overall company objectives.United agile, continuous delivery, and automation to become more efficient, innovate faster, and deliver higher value to customers, stakeholders and throughout the organization. Implemented excellent team practices including Agile requirements and development, service-oriented architectures, and effective coaching of internal team and mentorship of junior associates. Served as company PMO, implementing project management software to ensure teams function at full velocity (while having fun), promoting a sense of urgency, and realizing the business mission.

Greater New York City Area

Responsible for day-to-day product management (Roguelytics Analytics platform) including operations, strategic planning, platform/team management and development, as well as customer relations, marketing and business development.Responsible for team member communications, coordination and ensuring team members achieve product goals and timelines. Assisted in identifying target consumer segments and markets, evaluating product and market trends and competition strategies to determine overall strategic product positioning. Created, defined, and executed product marketing campaigns (social, traditional, digital) as well as earned/paid media.Responsible for establishing strategic partnerships to support key business processes, outcomes, and revenues.Interacted directly with consumers and investors to relay product value and benefits, while simultaneously sourcing feedback, assessing reception, and customer experiences.

New York, New York, United States

Responsible for day-to-day company project operations overseeing all project and client related matters, including project management, and project/program lifecycle including strategy, planning, execution, goal measurement, and ensuring accountability. Created, oversaw, and led cross-functional teams comprised of diverse individuals varying in skills and ability. Oversaw personnel growth, training and development. Responsible for facilitating daily scrum, sprint planning, sprint demo and retrospective meetings.Managed all client and customer relations; ensuring clients and customers success through expectation management and understanding goals and vision. Maintained and grew business relationships as well as collaborating with external mid-sized to enterprise-level clients and teams on project and program implementation. Anticipate, prevent, and promptly handle risks across client organization’s operations by quickly identifying problems and proposing effective solutions through analysis and evaluation of project/business strategies and situations as well as designing action plans for ongoing improvement.

Greater New York City Area

Project manager overseeing and supporting political candidate campaigns, corporate campaigns and grassroots coalition building through lobbying, fundraising, as well as developing and implementing strategic communication strategies through the use of direct mail social media, traditional media development, grassroots organizing, donor cultivation, and product marketing.

Greater New York City Area

Developed Election Day GOTV effort and execution, field organization, voter outreach and identification, volunteer coordination, and served as the primary point of contact receiving/interpreting Boiler Room and field reporting on Election Day.Assisted Field Director in managing the development and implementation of the campaign field program, which simultaneously built & developed district organization via recruiting, training and managing community leaders and volunteers.

Senior account & project manager well versed in public relations specializing in government affairs & political consulting. Oversaw political campaigns including, multiple races for Arizona State Senate & Arizona House of Representatives, City of Phoenix Mayor, City of Surprise Mayor, Scottsdale City Council, Tempe City Council, and several ballot initiatives. Duties included but were not limited to, campaign messaging/branding, direct mail production and execution, polling and marketing research/analysis, grassroots advocacy, social & traditional media/web development and public relations, donor cultivation, and campaign finance reporting.Managed firm’s government relations and corporate clients specifically focused on municipal development. Portfolio included work in, commercial land development, municipal land entitlement & zoning, and private property rights advocacy.Managed firms non-profit organizations aimed at educating Arizona residents on issues relative to business development, job creation and economic development. Organizational goals included, increasing voter turnout through education, issue advocacy, and relevant election information. Individual responsibilities included creation of direct mail, fundraising, social media, emails, website development, grassroots advocacy and donor cultivation.

Office overseeing all legislative business related to higher education, both federally and locally; Authored and published weekly legislative reports. Reports provided detailed information regarding organization’s legislative priorities and general updates concerning other legislative happenings at the Capitol. Reports were distributed to 30+ senior administrators, including the Chancellor, Vice Chancellor and 10 Community College Presidents.Developed and implemented grassroots network known as Capitol Impact, of students, faculty, businesses and members of the public to advocate on behalf of higher education issues at the Arizona Legislature and Executive Branch. This provided the District the ability to track legislation quickly and keep a large, scattered audience current on legislation that affected Maricopa Community Colleges. Responsible for expanding membership to include students, businesses and members of public with vested interests in community colleges.

Assisted in the day-to-day operations, serving as non-partisan staff to all 30 members of the State Senate. Developed and maintained strong personal relationships with elected members of the Arizona State House, Senate, executive branch and legislative staff.