Rachel Lance Email and Phone Number

Working closely with businesses and authors to analyze, optimize, and manage digital communication strategy and web presence. Clients include multinational organizations and sole proprietors in a variety of fields to help shape and grow online impact by clarifying their message and optimizing delivery. Services include: website evaluation and action planning; writing, editing, and proofing of emails, posts, and articles; development of marketing plans and growth initiatives; development and management of optimized content and social marketing; list growth and management; ad trafficking; designer/developer management; and performance analysis.

Engaging partners from discovery call through qualification and campaign evaluation. Technical writing and support of internal and external reporting. Collaboration with direct reports and colleagues to sell and produce sponsored webinars and advertising.Managing financials, contracts, milestones, and communications.

Responsible for designing undergraduate writing courses according to department standards. Duties include designing the syllabus and selecting texts; creating lesson plans, lectures, and assignments; assessing student work; providing formative feedback to students in the form of conferences, graded papers, and test scores; holding regular office hours; and submitting both midterm and final grades.

Development and launch of synchronous distance learning initiative for doctoral program including use of one-to-one robotic devices. Developed and delivered training, support, and first level troubleshooting for all distance learners and instructors within the program. Maintained ongoing analysis and evaluation of initiative efficacy and efficiency.

Manage consumer engagement program growth and communication strategies.Write, edit, update, and manage website and digital communications, advertising and media planning around consumer initiatives.Foster influencer outreach and engagement by building relationships with key bloggers and site owners.

Manage social network platforms by overseeing branding, copywriting, and editing, optimize web sites for searchability and engagement.Increased Twitter and Facebook followership by more than 35% in first nine months. Networked with influential bloggers to increase reach and brand exposure.Consult with business unit leaders in the areas of web presence, product development, conference ticketing, and social media to design plans and solutions to meet organizational goals.

Partnered with multiple business units to produce innovative web presence for several annual events and product releases. Managed entire process including concept, design, development, testing, and deployment. Liaison between technical staff and business unit leaders to design, develop, and maintain multiple websites, databases, and e-commerce platform. Accountable for staff and customer user experiences, acting as liaison between users and design/development team. Product management of several e-commerce sites. Development of internal reporting in support of marketing and accounting analysis. Accountable for excellence in user experience, including internal user training and technical support for hardware and software deployments across the organization.

Support conference and resource marketing in the areas of event planning, project coordination for print and web, budget reporting, customer and guest experience, and asset fulfillment. Support events in areas of hosting, visual presentation preparation, audio/visual operation.