Rachel Langdon Email and Phone Number

• Create and develop a lucrative sponsorship package. Garner and develop key relationships with sponsors and stakeholders. Work within these relationships to promote and market effectively.• Oversee and manage all details of the team logistics including, organizing race schedules, coordination of travel, developing and monitoring budgets, and correspondence.• Recruit, hire, and train riders in the development and professional cycling program.• Exhibit exceptional teamwork and leadership within a diverse group of athletes, while performing on the national road and criterium cycling circuit in high-pressure situations.

• Backend website platform management (liaison with web development agencies) for Shopify, Wordpress, and Amazon Seller Central• Oversee site architecture, site features and functions, frontend integrations, site testing, QA, UAT, asset upload, CMS• Project Manager for various marketing programs, applications, and content implementations on our website platforms• Create and manage launch strategies for new products and services• Update website assets in cross-functional coordination with marketing team members to drive conversion rate optimization (CRO), average order value (AOV), Lifetime Value (LTV), customer experience, and loyalty• Manage marketing program analytics and reporting, while continually identifying opportunities for improvement based on customer experience and profitability• Maintain and execute promotional calendar, including updates to social media sites, email marketing, SMS, and direct response advertising.• Create and maintain split testing (A/B tests) to continually improve customer experience and campaign performance.• Manage inventory, fulfillment, and customer service operations.• Complete weekly inventory reporting with purchasing recommendations based on product sell-through and sales forecasts.• Oversee customer service representative (CSR) department, establishing and maintaining procedures for ticket responses and policies.

• Collaborate directly with CEOs, VPs, and business owners to develop strategic marketing and social media marketing plans that generate results.• Develop launch schedules, paid advertising, direct and indirect marketing campaigns, promotions, sales tools, and event marketing.• Create copy across digital channels including website content, blog posts, social media, e-mail, and advertising.• Direct cross-functional teams to ensure the successful execution of fundraising events and marketing strategy.• Create and implement social media strategy to integrate with overall marketing tactics.• Analyze results, adapt strategies, and react to changes in the marketing landscape.

• Created, developed, implemented, and managed all aspects of e-Commerce sales including, sales, website maintenance, budget, inventory, customer service, marketing, analysis and shipping.• Monitor and analyze revenue generation from website traffic information resulting in a 200% sales increase.• Benchmarked competitors and collected customer reviews and feedback to identify potential areas of improvement and business growth.• Directly responsible for management of 5-10 employees including, hiring, payroll, oversight, and scheduling.

Carry authority over leading, managing, and organizing youth soccer development program and coaches; coordinating sessions within youth facilities in the community. Facilitate the hiring, training, and oversight of all coaches.

Manage a staff of 60 Tutors and report directly to the Senior Associate Athletic Director. Recruit, hire and train new tutors, conduct tutor evaluations and manage a bi-weekly payroll schedule. Schedule appointments for over 300 Student-Athletes and work alongside Academic Counselors to provide student-athletes with the resources they need.

Meet with student-athletes on a weekly basis, assist student-athletes with organizing goals and objectives to be successful academically. Facilitate with class registration and their track to graduation.

Assist with LCARE Student-Athlete Support Program that aid students with academic excellence, career planning, community outreach, and sports medicine. Oversee two social media streams for LCARE program including LCARE and SAAC. Assist in planning, executing, and managing events that are provided by LCARE to student-athletes and the community.

Schedule games and travel, plan and organize practices, manage budgets and student-athlete eligibility in compliance with KHSAA rules.