Rachel Ligan Email & Phone Number

Taguig, National Capital Region, Philippines

Portfolio Manager, Content Business, Globe Telecom

Philippines

Heads Product Marketing for the Infrastructure Portfolio (Cloud and Data Center) with a focus on Enterprise GTM strategy, product-specific lead generation initiatives, customer-facing enablement, market insighting and pipeline analysis.

Philippines

Bonifacio Global City, Taguig Philippines

Bonifacio Global City, Taguig, Philippines

With a focus on paid and owned assets, develops digital efforts that promote the brand, amplifies thought-leadership content, and creates leads generation opportunities targeting B2B customers. Key projects include: (1) Overseeing the brand’s annual signature event, the Leadership Innovation 2017; (2) Globe Business website refresh and migration; and (3) Always-On campaigns for Search Engine Marketing and Social Media

Oversaw the day-to-day operations of Slipstream Interactive, Havoc Digital’s media arm. The task includes hiring and training media planners and buyers, streamlining the processes from requests to implementation and reporting, standardizing rates and monitoring media sales. Responsible for the agency’s overall digital media strategy which served all its customers in various industries including Telecommunications, FMCG, Retail, etc.

Developed digital media strategies for the agency’s roster of clients. Coordinates and negotiates with online publishers for packages and new product offerings.

Managed both the creative and media requirements of the company’s biggest account, a telecommunications company. This includes microsite development, banner creation, influencer engagements, etc.

With a specialization in digital and events, implements non-tradition executions for various customers.